To all members of the press
Caelum
Established “Cyan Co., Ltd.” to diversify business on the occasion of the 10th anniversary of the magazine “CYAN”
……
CAELUM Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, CEO: Takayoshi Togawa), which publishes numerous magazines including global media such as “NYLON JAPAN”, “HIGHSNOBIETY JAPAN”, and “NAILEX”, is a beauty and fashion magazine ” Taking the opportunity of the 10th anniversary of CYAN, we have decided to establish a subsidiary company, CYAN Co., Ltd., on April 3, 2024, in order to diversify our business and take action toward the future with a sense of speed. Ta. CYAN Co., Ltd. aims to promote new business development utilizing the “CYAN brand”, and aims to leverage the strengths of the new company to improve the corporate value of the group, including Caelum Co., Ltd. Mr. Akira Suzuki, the first editor-in-chief of CYAN, will join the new company as managing director, along with Takayoshi Togawa, representative director of Caelum.
[Image 1: https://prtimes.jp/i/133932/3/resize/d133932-3-a7999e247c791b1b383c-0.jpg&s3=133932-3-427a1ff19f79b8e3cafc97a80a60cbfa-3178×2248.jpg] “CYAN” is a beauty and fashion magazine launched on April 30, 2014. In the past, it has been positioned as a new blue community for people with high fashion sensitivity who have been influenced by various blue letters magazines, and it not only functions as a media, but also connects with various companies, brands, services, and creators. While collaborating, we have continued to provide a wide variety of services including magazines, websites, SNS, event planning, fashion-related product development, influencer PR, and advertising planning and production businesses.
▪️CYAN Web https://cyanmagazine.jp
▪️CYAN IG https://www.instagram.com/cyanmagazine/
[High-quality cosmetics development project based in Sapporo] As the first step in the “CYAN 10th Anniversary Project,” we will begin with a cosmetics development business. “CYAN × STUDIO LONGY Face & Hair Beauty Oil” will be released on March 29, 2024, and will be available at Daikanyama Tsutaya Bookstore, Umeda Tsutaya Bookstore, Ropponmatsu Tsutaya Bookstore, hair salons nationwide (via beauty specialty dealers), online stores, etc. We will start selling.
[Image 2: https://prtimes.jp/i/133932/3/resize/d133932-3-1d5efb8f7151e0ac8026-2.png&s3=133932-3-1ffe81186eacb403c94f9285f48a51f0-1612×1134.png ]
CYAN × STUDIO LONGY Face & Hair Beauty Oil 30mL ¥4,400
The stage of development and production is Sapporo, Hokkaido. A large number of staff who are at the forefront of Japan’s creative scene gathered together for the brand launch. In addition, we will begin selling the product through limited sales channels such as Tsutaya Bookstore and hair salons, with the hope that it will break away from the concept of mass production and mass consumption and be used by creative people for a long time.
[A new type of hair salon “CYAN” will open in winter 2024 (planned)] In addition, as part of the “CYAN 10th Anniversary Project 2nd edition,” Eternal Co., Ltd. (Headquarters: Minato-ku, Tokyo), which operates brands such as hair salons “AFLOAT” and “Lallyou” (12 directly managed domestic stores, 21 domestic FC stores, 1 overseas FC store) , Representative Director: Hiroki Miyamura), we will open the hair salon “CYAN” (scheduled to open in winter 2024). Positioned as a community that extends the framework of a magazine, we will propose new salon models while collaborating with the cosmetics and fashion industries.
[Image 3: https://prtimes.jp/i/133932/3/resize/d133932-3-186f36e4fa652759983c-5.jpg&s3=133932-3-6df7c9994296094358350f4354a7cb9d-3900×2600.jpg] (*The photo is for illustrative purposes only. It differs from the interior of the newly opened salon CYAN.)
The magazine “CYAN” has continued to focus on hair salons and the hair stylists who work there since the magazine was first published. The people who visit the salon as users are influenced by the personas proposed by various branded salons, pay for the technology and products, and come into contact with the new value they receive from the hair stylists, creating new standards of behavior. We believed that this simple yet powerful structure was the ideal future retail store. Positioning hair salons as a magazine-like community, CYAN proposes the next generation of salons while collaborating with the fashion and cosmetics industries, as well as the food and beverage and PR industries.
[Preparing to expand business not only in Japan but also in Southeast Asia] “CYAN” has gained highly engaged fans with its unique worldview, including the development of global fashion and lifestyle items with an eye on Asia, art gallery management, advertising planning and production, and influencer PR business. That’s why we will continue to expand our communication services to suit the new era.
[Image 4: https://prtimes.jp/i/133932/3/resize/d133932-3-2cea5695b88402b04399-4.jpg&s3=133932-3-dbd668131bf6e7bc997105adc7e1b68e-3900×2600.jpg] (※The image is an image)
Since its launch, CYAN has gained many fans in Asia through social media, websites, and communications from official influencers. In addition, the artists, creators, and many expressive artists who have communicated with CYAN since its inception have been attracting attention in China and other Asian countries in recent years, and are expanding the scope of their activities. CYAN not only functions as a media that promotes information about various companies and brands, but also works closely with creators to propose products and services that can only be achieved by CYAN, the local people and services of each Asian country. We will propose new services in collaboration with.
[Introduction of directors]
Representative Director and President Takashi Togawa / TAKASHI TOGAWA Born in 1967 in Nagasaki Prefecture. In December 2001, he founded and serves as the representative of Caelum Co., Ltd., a company that engages in creative activities full of originality, including publishing, design, multimedia production, digital content planning and production, event planning and production, overseas licensing business, and media consulting. In April 2003, New York-based fashion and culture magazine “NYLON JAPAN” was launched. Other publications include beauty and fashion magazines “CYAN” and “CYAN MAN,” men’s fashion and culture magazine “HIGHSNOBIETY JAPAN” from Berlin, music and culture magazine “VI/NYL,” nail magazine “NAILEX,” and creative and photography studio “HOXTON STUDIO.” ”, motor culture web magazine “DRIVETHRU”, etc. My hobbies are cars, motorcycles, cameras, radio cassette players, movies, music, and books.
IG https://www.instagram.com/togawatakashi/
Managing Director Akira Suzuki / SATORU SUZUKI
Born June 24, 1984 in Shizuoka Prefecture. Started his business in April 2022 after working at four publishing companies. In 2014, he launched the magazine “CYAN” and led the “CYAN” business as the founding editor-in-chief until March 2022. After starting her own business, she worked as a producer for various media, did advertising planning for cosmetics-related services, and served as an advisor for hair salons and beauty-related companies. He also serves as a board member of SECAI Co., Ltd., which disseminates traditional Japanese crafts and techniques to the world. His life’s work is supporting services related to regional revitalization, and he has traveled all over the country, including Hokkaido, Aichi Prefecture, Shizuoka Prefecture, Kyoto Prefecture, and Prefecture. Engaged in making various things and things while going around. My hobby is traveling abroad with just a backpack when I find time.
IG https://www.instagram.com/suzukisatoru/
Subsidiary establishment date: April 3, 2024
New company name: CYAN LIMITED
Address: 8F Udagawa-cho Building, 14-13 Udagawa-cho, Shibuya-ku, Tokyo Representative: Takashi Togawa
Contact: takashi@caelum-jp..com
If you have any questions or concerns, please feel free to contact us. Caelum Co., Ltd./Cyan Co., Ltd.
Representative Director and President Takayuki Togawa
Related links ▪️CAELUM https://caelum-jp.com
▪️NYLON JAPAN https://www.nylon.jp
▪️HIGHSNOBIETY JAPAN https://highsnobiety.jp
▪️CYAN MAN https://cyanman.jp
▪️NAILEX https://nailex.jp▪️VI/NYL https://viandnyl.com▪️DIRIVETHURU https://drivethru.jp
▪️HOXTON STUDIO https://hoxton.jp
More details about this release:
https://prtimes.jp/main/html/rd/p/000000003.000133932.html