NS Group Co., Ltd.
New “Belbel Park” stores open in Akihabara and Shinjuku! 10 stores opened one after another in 5 months! More than 20,000 people have already visited, and the kids space is expanding so that both adults and children can enjoy it!
“Belbel Park” operated by Pasela Resorts has expanded to a total of 10 stores in Tokyo, Kanagawa, and Osaka! A new store for infants aged 0 to 3 has also opened!
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NS Group (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Kanako Ogino), which operates 100 stores in approximately 20 business formats, including Karaoke Pasera, has opened Belbe, an all-weather kids’ space with large play equipment and spacious artificial turf. We will open a new Shinjuku Ward Hall Park store and AKIBA
Multi-Entertainment store. The Shinjuku Ward Yakusho-dori store is aimed at infants and children between the ages of 0 and 3, making it a store that even those with small children can enjoy.
[Image 1: https://prtimes.jp/i/119643/44/resize/d119643-44-de8342d9452cf5427cfb-0.jpg&s3=119643-44-f84f5d1e92c59911b709ad4662e2b4d0-2500×1312.jpg] What is Belbel Park?
“Belbel Park” is a kids’ space for children from 0 years old to the lower grades of elementary school.It not only provides a place for play, but also takes safety and quality of food into consideration, and is designed for both adults and children. We have created an environment where you can enjoy yourself. Starting with the Yokohama store in 2023, we have opened a total of 10 stores in just five months, including in Ginza, Shinjuku, and Tennoji, Osaka.
[Image 2: https://prtimes.jp/i/119643/44/resize/d119643-44-ca28b4894313a307b3fa-11.jpg&s3=119643-44-2fa800485daef2226eb1e6bfc40acb01-3900×2600.jpg] All of our stores in Tokyo (Ikebukuro, Shinjuku, Ueno, and Ginza) are located along or inside the Yamanote Line, making them easy to access. It is one of the largest children’s spaces in Tokyo’s 23 wards. Additionally, our stores in Kanagawa and Osaka prefectures are located within a 5-minute walk from the nearest station, so one of our features is that all of our stores are easily accessible within the station.
The total number of visitors exceeded 20,000 in the four months since its opening, and it has been very well received by customers. We have decided to open a new AKIBA multi-entertainment store and Shinjuku Ward Yakusho-dori store. In the future, the NS Group will continue to expand its provision of spaces where adults and children can enjoy together in peace.
“Belbel Park” official website
https://www.pasela.co.jp/mamakai/beruberu-park/
There is no place for moms’ meeting! I want to respond to such concerns. For mothers with children, there are limited places where they can spend long periods of time with their children. When children are old enough to start walking and running around, it becomes difficult to sit quietly and eat at a restaurant for long periods of time. As a result, the number of “Mother Friends Association refugees” who are having trouble finding a suitable place is increasing.
Up until now, the NS Group has provided places where moms and children can have fun by utilizing Karaoke Pasela’s mom’s party plan and spacious party spaces like Pasela Land. Based on the key phrase “Mom-friendly pasela,” we have decided to expand Belbel Park, a safe and fun space for kids where you can enjoy play equipment and all-you-can-eat popcorn, in Yokohama and Osaka.
Features of the newly opened store
・Shinjuku Ward Office Street store: Opening on Thursday, March 28th!
[Image 3: https://prtimes.jp/i/119643/44/resize/d119643-44-33f663b9fe8e2e17615f-18.jpg&s3=119643-44-bd2aa29da72c9bad711b5e8ac36a2c6c-3900×2925.jpg]
[Image 4: https://prtimes.jp/i/119643/44/resize/d119643-44-e49de791ba1c825b52ec-16.jpg&s3=119643-44-4124ad6fc732d42c1ccf15ca77263b26-1280×960.jpg] ＼Don’t worry if you have small children! A store for small children has appeared/
The first store opened this time, “Shinjuku Ward Yakusho-dori store,” targets children from 0 to 3 years old, whereas previous stores opened for a wide range of age groups, including elementary school students and younger. In addition to the seats near the play area, we also have private seats available, making it easier for mothers of small children to enjoy the game with peace of mind.
・Belbel Park AKIBA Multi Entertainment Store: Opening on 3/30 (Sat)!
[Image 5: https://prtimes.jp/i/119643/44/resize/d119643-44-38337c84ab8c0553fb32-2.jpg&s3=119643-44-f45636be37352d4900481b95434b0888-1200×900.jpg]
[Image 6: https://prtimes.jp/i/119643/44/resize/d119643-44-debdc5ff4bd734c0f0f2-2.jpg&s3=119643-44-4826619cdfe0ca56af7a0719bc8ebc47-1200×900.jpg] Opening in the Pasera Resorts AKIBA Multi Entertainment store, located close to Akihabara Station and Ogawamachi Station, and right next to Manseibashi! The interior of the store, which also lets in outside light, is the largest of all stores! This is a kids’ space near the station where you can feel safe even if you come with a stroller. Children are free! Kids space that can be used easily and at a reasonable price
[Image 7: https://prtimes.jp/i/119643/44/resize/d119643-44-8c21afd1c31e361c17ea-5.jpg&s3=119643-44-af59eecf8ced35a4edf8ad64872d748c-3900×2048.jpg] No reservations are required, and we can accommodate one adult and a child, or a large group. In addition, you can use it for as little as one hour, so it can be used in a variety of situations, from a short break to a leisurely stay.
What’s more, children are free (*), which is unusual for children’s spaces, so it’s a kids’ space that moms will also enjoy.
*Free admission for up to 2 people per adult
Content available
[Image 8: https://prtimes.jp/i/119643/44/resize/d119643-44-ef0de1bce713eeb3330c-5.jpg&s3=119643-44-614b2d645f7b7ae8413919c6556c09e7-3900×2048.jpg] In addition to play equipment with a large slide and a Lego block corner, there is also a spacious artificial turf corner where babies can crawl around.
We also offer a variety of other content, including various toys and a cosplay corner.
Usage fee
[Image 9: https://prtimes.jp/i/119643/44/resize/d119643-44-f538a4a7560a2b8be682-13.png&s3=119643-44-2154ca6f2a1462411d3c2679edd1b0dc-1386×1332.png ]
Comparison with general kids space *According to our research
[Image 10: https://prtimes.jp/i/119643/44/resize/d119643-44-0ee2a53a090ff55ed98a-15.png&s3=119643-44-0cd914bd14f88390fde59c8256819950-820×560.png ]
Children will be delighted! Various optional services
[Image 11: https://prtimes.jp/i/119643/44/resize/d119643-44-5ff2ff743a86a6ec4844-5.jpg&s3=119643-44-263a12a27d99b5f7d509dc051ba47d63-3900×2048.jpg] [Free option]
All-you-can-eat popcorn and ice cream
【Charged option】
●Pastry chef experience
・Cake making (+1000 yen)
●Chef experience
・Pizza making (+1000 yen)
・Sushi making (+1500 yen)
*3-hour pack and 5-hour pack customers will receive a 500 yen discount from the experience fee.
The food menu is extensive, and moms can enjoy it too!
We offer Pasela’s signature meal menu, so you can enjoy a wide variety of authentic dishes.
Of course, we also have a children’s menu.
[Part of the meal menu]
[Image 12: https://prtimes.jp/i/119643/44/resize/d119643-44-63db92e89757a3846883-14.jpg&s3=119643-44-2c75aaaf5ca4fff5301050ab93df0166-1280×905.jpg] [Children’s menu]
[Image 13: https://prtimes.jp/i/119643/44/resize/d119643-44-4d30bce54b06887f14e9-12.jpg&s3=119643-44-ead58e98c545a2420bff098ab951f91c-1909×2700.jpg] overview
“Belbel Park, a fun kids space for adults”
-Newly opened store-
・Shinjuku Ward Yakusho-dori Store *This store is aimed at children aged 0 to 3. Business hours: Monday to Friday, closed
”
Address: 160-0021
2-28-5 Kabukicho, Shinjuku-ku
Praise Tower Higashi-Shinjuku 2F
TEL: 0120-759-356
Click here to make a reservation
https://www.tablecheck.com/shops/beruberu-park-shinjuku-kuyakusho/reserve ・AKIBA Multi Entertainment Store
Business hours: All days 10:00-20:00
Address: 101-0021
1-1-10 Sotokanda, Chiyoda-ku, Tokyo
Pasela AKIBA Multi Entertainment 8F
TEL: 0120-194-759
Click here to make a reservation
https://www.tablecheck.com/shops/beruberu-park-akiba-multientame/reserve -Stores opened so far-
-Tokyo area
・Ginza store
Business hours: 11:00-20:00
Address: 104-0061
6-13-16 Ginza, Chuo-ku, Tokyo, Pasela Resorts Ginza Store 2F TEL: 0120-759-418
Click here to make a reservation
https://www.tablecheck.com/ja/shops/beruberu-park-ginza/reserve ・Shinjuku main store
Business hours: 10:00-20:00
Address: 160-0021
1-3-16 Kabukicho, Shinjuku-ku, Tokyo
Pasela Resorts Shinjuku Main Store 6F
TEL: 0120-706-733
Click here to make a reservation
https://www.tablecheck.com/ja/shops/beruberu-park-shinjuku/reserve ・Ikebukuro store
Business hours: Monday to Friday, before holidays 11:00 to 20:00 Saturday, Sunday, Holidays 10:00～20:00
Address: 171-0061
Pasela Resorts Ikebukuro Main Store B1F, 1-21-9 Nishiikebukuro, Toshima-ku, Tokyo
TEL: 0120-706-740
Click here to make a reservation
https://www.tablecheck.com/ja/shops/beruberu-park-ikebukuro/reserve ・Ueno Koen-mae store
Business hours: Monday to Friday, before holidays 11:00 to 17:00 Saturday, Sunday, Holidays 10:30～17:30
Address: 110-0005
2-14-30 Ueno, Taito-ku, Tokyo
Pasela Resorts Ueno Koenmae store B1F
TEL: 0120-759-817
Click here to make a reservation
https://www.tablecheck.com/shops/beruberu-park-ueno/reserve
-Yokohama area
・Yokohama Hama Ball Iasu store
Business hours: 11:00-17:00
Address: 220-0004
Hamaball Iasu 7F, 2-2-1 Kitasai, Nishi-ku, Yokohama, Kanagawa Prefecture TEL: 0120-389-312
Click here to make a reservation
https://www.tablecheck.com/ja/shops/beruberu-park-yokohama/reserve ・Yokohama Kannai store
Business hours: All days 11:00-21:00
Address: 231-0046
3-95 Suehirocho, Naka-ku, Yokohama, Kanagawa Prefecture
Pasela Resorts Yokohama Kannai store 2F
TEL: 0120-911-773
Click here to make a reservation
https://www.tablecheck.com/shops/beruberu-park-yokohamakannai/reserve -Osaka area
・Hotel Bali Tower Osaka Tennoji Branch
Business hours: 11:00-18:00
Address: 543-0055
8-1 Hotel Bali Tower 4F, Tennoji Hidenincho, Osaka City, Osaka Prefecture TEL: 0120-128-759
Click here to make a reservation
https://www.tablecheck.com/ja/shops/beruberu-park-osaka/reserve ・Osaka Namba Dotonbori store
Business hours: All days 10:00-20:00
Address: 542-0071
1-4-27 Dotonbori, Chuo-ku, Osaka-shi, Osaka Prefecture
Pasela Resorts Namba Dotonbori 4F
TEL: 0120-768-759
Click here to make a reservation
https://www.tablecheck.com/shops/beruberu-park-namba-doutonbori/reserve ▼NS Group company overview
NS Group Co., Ltd. is strategically developing more than 50 types of business brands, including bridal, hotels, restaurants, karaoke, cafes, studios, etc., with a focus on the service industry. In any business, we create a “brand of choice” in that field by increasing added value for customers. We will continue to take on the challenge of planning, developing, and operating a wide variety of leisure facilities based on our “complex story strategy.”
-Business/Brand-*Example
・“Karaoke Pasela” famous for Hanito
・Shizuoka Prefecture Izu Area Resort Hotel “Anda Resort”
・Balinese-style urban hotel “Barian Resort”
・Capsule hotel “Anshin Oyado”
・Entertainment complex “Paselabo Tower”
・Wedding and party spaces “Batur”, “Grace Bali”, etc.
*NS Group Co., Ltd. is a holding company of Newton Co., Ltd. and Sanza Co., Ltd. Company name: NS Group Co., Ltd.
Representative: President and CEO Kanako Ogino
Address: KDX Higashi-Shinjuku Building 7F, 2-4-10 Kabukicho, Shinjuku-ku, Tokyo 160-0021
Establishment date: September 19, 1986
Business content: 100 stores in approximately 20 business formats, mainly weddings, hotels, restaurants, party spaces, cafes, resort karaoke, bars, photo studios, etc.
URL: https://www.nsgrp.co.jp/
More details about this release:
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