Shinmei Holdings Co., Ltd.
Shinmei releases new brown rice plant-based food “Brown Rice Shred” and “Brown Rice Yogurt”
~Bringing the new taste of brown rice to your everyday dining table~ ……
Shinmei Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President: Masuo Fujio, hereinafter referred to as the “Company”) will begin selling “Brown Rice Shreds” nationwide from April 2, 2024, and “Brown Rice Yogurt” from April 9, 2024. Sales will begin in some areas of the Kanto region from June.
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As Japanese people increasingly move away from rice, Shinmei has developed rice-based products in the hope of providing consumers with the opportunity to enjoy and eat rice in a wider variety of ways. We have renewed the currently on sale “Shredded Rice 100g” and released “Brown Rice Shred” using domestically produced brown rice for highly health-conscious consumers, as well as a new “Brown Rice Yogurt” using domestically produced brown rice. We will release it. Both products do not contain dairy products, do not contain 28 allergenic ingredients, and have zero cholesterol, making them safe for everyone from children to the elderly.
We use whole brown rice, which is rich in vitamins and minerals and is attracting attention as a health food, to create a healthy and mild taste. This is a plant-based food that does not use any animal-based ingredients, delivering a new taste of brown rice to consumers. [Product introduction] Shredded brown rice
Dairy-free plant-based cheese made entirely from brown rice flour. When heated in a toaster oven, etc., you can enjoy a melty, chewy texture. Although it has a rich taste, it has a refreshing aftertaste because it is plant-based. It can also be eaten raw, so you can use it in a variety of situations, such as sprinkling it on salads or putting it on curry rice.
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・The secret to the chewy texture is “glutinous brown rice”
・Can be eaten raw as is
・No dairy products
・Cholesterol 0
・Does not use 28 items such as allergenic raw materials
・Uses domestically produced brown rice
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[Product introduction] Brown rice yogurt
This is a plant-based yogurt made by making brown rice milk from brown rice flour and fermenting it by adding lactic acid bacteria. It has a gentle taste that brings out the flavor of brown rice, and a refreshing and smooth texture. The sweetness is modest so that you can make various arrangements. You can feel the sweetness of the brown rice and oligosaccharides. We intentionally took a longer fermentation time and adjusted it so that the sourness could be felt. In addition to brown rice flour, it contains dietary fiber (inulin) and plantain seed husk powder, so it contains 6.7g of dietary fiber per 100g. Enjoy the mysterious and addictive taste.
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·Dietary fiber
・Oligosaccharide combination
・Lactic acid bacteria
・No dairy products
・Cholesterol 0
・Does not use 28 ingredients such as allergenic ingredients
・Uses domestically produced brown rice
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【Product Summary】
[Table 2: https://prtimes.jp/data/corp/55313/table/12_1_c5318d4c6bda286859d62b9556da9144.jpg] [Customer inquiries]
Customer Service Office Toll-free number 0120-078-660 9:00 a.m. to 5:00 p.m. (excluding Saturdays, Sundays, and holidays)
[Product site]
●Brand site TOP: https://products.akafuji.co.jp/madefrom-genmai ●Shredded brown rice:
https://products.akafuji.co.jp/madefrom-genmai/genmai-cheese ●Brown rice yogurt: https://products.akafuji.co.jp/madefrom-genmai/genmai-yogurt ●The secret of brown rice:
https://products.akafuji.co.jp/madefrom-genmai/himitsu
●Arrangement recipe: https://products.akafuji.co.jp/madefrom-genmai/recipe [Customer feedback] Advance monitoring measures
We provided samples of shredded brown rice and brown rice yogurt to 200 users of the food posting SNS “Snap Dish” and asked them to complete a survey and post their dishes. We would like to introduce some of the dishes and comments received from our customers.
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●Cooking posts using shredded brown rice
In addition to those who said they could feel the flavor and sweetness of brown rice, there were also comments that they felt the product’s plant-based characteristics, such as, “It’s lighter than cheese,” “It’s not bitter,” and “I don’t feel guilty.” In addition to posting a wide range of standard cheese dishes such as cheese toast, gratin, and pasta, people also noticed that they go well with Japanese ingredients such as miso.
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●Cooking posts using brown rice yogurt
When eaten as is, it has a unique brown rice flavor that is different from conventional yogurt, and it has also been used in meals, such as in sweet arrangements with added sweetness such as syrup, fruit, and honey, as well as in dressings. Like tofu, many people used it as a Japanese food item in their meals.
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Users who tried the sample said, “The taste was good for the body,” “I think it can be used in many ways,” and “It goes well with Japanese food.” In addition, “Even children who can’t eat dairy products can enjoy this cheese.” We received a variety of comments, such as “You can enjoy the mellowness of the curry” and “Adding brown rice yogurt to the curry makes it mellow, and the crunchy shredded brown rice that came with it was so popular that the kids were fighting over it.”
We will continue to support healthier eating habits through products and services that are close to our customers.
【Company Profile】
Company name: Shinmei Co., Ltd.
Address: Shinshu Honbashi Building, 16-15 Koamicho, Nihonbashi, Chuo-ku, Tokyo 103-0016
Representative: Masuo Fujio, Representative Director and President Business details: Rice milling, production of rice bran and rice oil, purchasing and sales of rice grains and foods, production, processing, sales and production of rice grains and foods, etc.
Business management of subsidiaries, etc. that engage in
import/export, etc., and businesses incidental thereto
Established: April 5, 2018
Homepage: https://www.akafuji.co.jp/
[Customer inquiries]
Shinmei Customer Service Office Toll-free number 0120-078-660 9:00 a.m. to 5:00 p.m. (excluding Saturdays, Sundays, and holidays) [Inquiries regarding sales]
Shinmei East Japan Sales Department
Phone: 03-3666-2040
Person in charge: Hirotaka Kato (katou-hirotaka@akafuji.co.jp) [Inquiries regarding release]
Shinmei Growth Strategy Office
Phone: 03-3666-2040
in charge:
Ayumu Wakabayashi (wakabayashi-ayumi@akafuji.co.jp)
Daigo Ueno (ueno-daigo@akafuji.co.jp)
Honoka Kawano (kawano-honoka@akafuji.co.jp)
[Reference materials]
Snap dish, preliminary monitor survey results
1. Pre-monitor survey results 1 (shredded brown rice, brown rice yogurt) The majority of women in their 20s and 30s said they liked both products.
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Snap dish advance monitor
Survey implementation overview: N=197 (2024/2/7-2/13)
2. Pre-monitor survey results 2 (brown rice shredded)
More than 80% of people in their 20s to 50s said it was a “new taste”, and more than 80% of people in their 30s to 60s said it “sounds good for health”.
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Snap dish advance monitor
Survey implementation overview: N=197 (2024/2/7-2/13)
3. Monitor survey results 3 (brown rice yogurt)
More than 80% of all age groups said it was a “new taste”, and similarly, more than 80% of all age groups said it “looks good for health”.
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Snap dish advance monitor
Survey implementation overview: N=197 (2024/2/7-2/13)
An example of a photo posted of a dish using shredded brown rice
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(Quoted from Snapdish)
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An example of a photo posted of a dish using brown rice yogurt
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(Quoted from Snapdish)
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More details about this release:
https://prtimes.jp/main/html/rd/p/000000012.000055313.html