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Back Door Co., Ltd. The future of sports business! Back Door develops new business with ITOCHU Corporation

[Back Door Co., Ltd.] The future of sports business! Back Door develops new business with ITOCHU Corporation

*View in browser* *Back Door Co., Ltd.*
Press release: March 29, 2024
The future of sports business! Back Door develops new business with ITOCHU Corporation
*Business partnership between Back Door and ITOCHU Corporation has been realized, aiming for industry innovation in the sports world* Back Door Co., Ltd. (Headquarters: Nakamura-ku, Nagoya, Representative Director: Evelyn Ma, hereinafter referred to as “Back Door”) ITOCHU Corporation (Headquarters: Minato-ku, Tokyo, Representative Director, President and COO: Ishii)
We have concluded a business partnership agreement with Keita (hereinafter referred to as “ITOCHU Corporation”). Through this business alliance, the two companies will receive the support of DeScratch Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Ryuhiro Hamasaki, hereinafter referred to as “DeScratch”), and “Athlete-only promotion service Back” operated by Dooor
Centered on “Dooor”, the three companies will work together to solve various issues in the sports world by fusing sports and technology.

Background of the partnership
This business alliance was made possible through a shared desire to resolve the second-career and dual-career challenges that current athletes face during their careers. Back
“Athlete-only promotion service Back” operated by Dooor
By combining ITOCHU Corporation’s wide network and assets with DeScratch’s sports business know-how and expertise, we will focus on creating social value and solving problems through sports, providing support to athletes, fans, and the entire sports world. We will create new possibilities for sports for everyone.

Business partnership details
・Support for launching services and new platforms
・Jointly promote demonstration experiments related to “Back Door” and “Sports Mentor Ai (beta version)”
・Collaboration in various business areas such as merchandise sales and sponsorship acquisition
company overview
* ITOCHU Corporation *

Representative: Keita Ishii, Representative Director, President and COO Address: 2-5-1 Kita-Aoyama, Minato-ku, Tokyo
Established: December 1, 1949 (Showa 24)
Business details:
In addition to conducting domestic, import/export, and trilateral transactions in the fields of textiles, machinery, metals, energy, chemicals, food, housing, information, and finance, we also engage in a wide range of businesses, including business investment both domestically and internationally.

* Back Door Co., Ltd. *
Representative: Representative Director Ma Gua Evelyn
Address: Global Gate 11F, 4-60-12 Hiraike-cho, Nakamura-ku, Nagoya, Aichi Prefecture
Established: January 2023
Business content: “Athlete-only promotion service Back Door”/Event business “Back Door” is an athlete-only promotion service where admired athletes and fans can have a live one-on-one talk for 5 minutes. In order to solve the problem of athletes’ second careers, we are creating a system in which the most valuable active athletes can interact with fans through live talks to create a deeper community and allow athletes to provide value to society outside of competition. Build. At the same time, we will also support the fan activities. **

*DeScrach Co., Ltd.*
Representative: Representative Director Tatsuhiro Hamasaki/Co-founder and Representative Director CSO Yujiro Imada
Location: 2-1-11 Minamiazabu, Minato-ku, Tokyo
Established: October 2022
Business details:
Operation and management of sponsorship data and matching platform Operation and management of EC (electronic commerce) sites for athlete apparel and related goods
Planning, production, and management of promotions using various sports contents Planning, management, and consulting services for athletes,
competitive organizations, and sports teams.
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