BAT Japan
Sales of VELO, a new genre of oral cigarettes that can be used anytime, anywhere, will expand to approximately 530 NewDays/NewDays KIOSK stores (*1) from April 1st
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BAT Japan (Headquarters: Akasaka, Minato-ku, Tokyo, President: Emma Dean, Official company name: British American Tobacco Japan LLC) will be established from April 1, 2024 (Monday), mainly in ekinaka of JR East. Approximately 530 NewDays/NewDays KIOSK stores (*1) in Japan will begin selling 5 of the 11 brands of VELO, a new genre of oral cigarettes that can be enjoyed anytime, anywhere.
[Image 2: https://prtimes.jp/i/51859/82/resize/d51859-82-e3c6f60abc851f5ee987-3.jpg&s3=51859-82-e5413d344bf7e34e0e9aa6f244efeef1-3900×2196.jpg] The oral cigarette “VELO” is a Swedish-born smokeless tobacco that allows you to enjoy the crispness of tobacco just by placing the white pouch on the back of your mouth. In addition to tobacco leaves, carefully selected ingredients such as water, plant-derived
ingredients, sweeteners, and aromas are packed into a pure white pouch. Because it does not use fire or devices, nor does it burn or heat, it does not emit smoke or odors, and can be used in a variety of situations, such as while traveling on Shinkansen, trains, and airplanes, while working in the office, at movie theaters, and museums. You can enjoy it. Promoting “Tobacco Harm Reduction” in Japan – VELO, a new genre of oral cigarettes, does not burn or heat tobacco leaves, resulting in 99% less harmful substances (*2) compared to cigarettes. It is an alternative product to cigarettes. In Japan, we have been gradually expanding our sales channels since it was launched in Fukuoka City in February 2020. With the recent launch of NewDays and NewDays KIOSK, the number of stores handling the product has expanded to approximately 4,130 stores (*3), and its presence is steadily increasing as a new option that is considerate of those around it. We will continue to develop products with a variety of stimuli and flavors to meet the changing tastes and preferences of our customers, so that they can be purchased in more familiar places and in highly compatible usage scenarios. In order to realize “A Better Tomorrow(TM),” BAT Japan will continue to pursue a multi-category strategy to provide smokeless alternatives that meet the diverse needs of smokers over the age of 20. Offer product choices. We aim to reduce the impact of our business on health by encouraging people to switch from cigarettes and implementing the concept of tobacco harm reduction. *1 Available at NewDays/NewDays KIOSK tobacco shops. The product may be out of stock or unavailable. *2 Regarding the average values of the nine types of harmful substances that the World Health Organization recommends reducing in cigarette smoke, the smoke emitted from a reference cigarette (approximately 9 mg of tar) and the substances generated during use of the “VELO” pouch are compared. This means a reduction of 99%. This product contains nicotine, which is addictive. This expression does not imply that there are no risks to health. *3 Some stores may not carry it. [Oral tobacco “VELO” product overview]
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*1 This product does not contain berries or fruit juice. *2 This product does not contain fruit or fruit juice. *3 This product does not contain milk, tea leaves or their extracts. *4 This product does not contain hazelnuts, milk, coffee or their extracts. [Sales channel]
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*5 Some stores may not carry it. Click here to search for stores (https://www.velo.com/jp/ja/velo-stores) *6 glo(TM) & VELO Official Online Shop (https://www.shopglovelo.jp/velo) About BAT Founded in 1902, BAT (British American Tobacco) is one of the world’s leading multi-category consumer goods companies. We aim to create a smokeless world and realize “A Better Tomorrow(TM)”. We remain clear that cigarettes pose serious health risks and that the only way to avoid these risks is to stop using them or quit smoking. As our goal of generating 50% of our sales from non-combustible products by 2035 shows, we are creating a smokeless world by offering science-based alternatives for those who continue to smoke. We are promoting a complete switch to new products. The latest information on oral tobacco VELO products and campaigns can also be found on the official website. VELO official website: https://www.velo.com/jp/ja/BAT Japan Company profile Name: British American Tobacco Japan LLC Address: 9-7-1 Akasaka, Minato-ku, Tokyo 107-6220 Midtown Tower 20F
Representative: President Emma Dean Overview: BAT Japan is a member of the BAT Group, one of the world’s leading multi-category consumer goods companies. In Japan, we started our tobacco sales business in 1984. In 2001, the company changed its name to BAT Japan, and currently imports and sells approximately 100 brands of cigarettes, heated tobacco, oral tobacco, and vape products. Main brands in Japan include KENT, KOOL, LUCKY STRIKE, neo(TM), glo(TM), VELO, and Vuse. )there is. W E B: https://www.batj.com/Request for publication method The BAT Group has established international voluntary standards to ensure proper marketing of tobacco products. Therefore, in all communications regarding tobacco products to consumers, we request that all parties refrain from communicating with those under the age of 20, and that they include a “Cautionary Statement Regarding Smoking and Health.” Regarding oral tobacco, when publishing articles, please be sure to include a “health warning”. Thank you for your
cooperation.
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