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Home » Mash Holdings Co., Ltd. LILY BROWN Latest collection for summer 2024 released! Real clothes that bring you an upbeat summer mood

Mash Holdings Co., Ltd. LILY BROWN Latest collection for summer 2024 released! Real clothes that bring you an upbeat summer mood

Mash Holdings Co., Ltd.
[LILY BROWN] Latest collection for summer 2024 released! Real Clothes that brings you an upbeat summer mood – Visual release and pre-order start on Wednesday, April 3rd –
Ahead of the release of the latest visual featuring Seika Furuhata as a model and the start of pre-orders, the product lineup is now available on the online site!
……
The women’s brand “LILY BROWN” developed by Mash Style Lab Co., Ltd. (Headquarters Chiyoda-ku, Tokyo / President Hiroyuki Kondo) is a winter brand that features model Seika Furuhata. The latest LOOK BOOK will be released on the LILY BROWN official online site and the EC department store USAGI ONLINE (Rabbit Online) on April 3, 2024 (Wednesday) at 12:00, and pre-orders for the product will start at the same time. Masu.
Prior to advance reservations, the product lineup has been released on the LILY BROWN official online site, the Mash Group official app “MASH STORE” and the EC department store USAGI ONLINE. Furthermore, for 3 days from April 3rd (Wednesday) to April 5th (Friday), we will run a campaign where customers who reserve pre-ordered products will receive 10% of their MA points regardless of their membership rank. .
[Image 1: https://prtimes.jp/i/18505/2496/resize/d18505-2496-5f53a90ffed3f15b9162-0.jpg&s3=18505-2496-e04015c22da9fe60a2bb56b2668e4b63-1920×1072.jpg] “Playful Heritage”
We flexibly incorporate new perspectives and playfulness into unchanging tradition and craft sense.
A sophisticated yet core style.
We offer real clothes that will bring you an upbeat summer mood. Line up
[Image 2: https://prtimes.jp/i/18505/2496/resize/d18505-2496-54153da4579c88474a64-17.jpg&s3=18505-2496-0dbc1c1c45b98934a5ecfb3271a1b54a-2310×1508.jpg ]
Shoulder ribbon peplum BL ¥ 14,960
Micro mini pants ¥9,900
[L.B CANDY STOCK] Rhinestone strap sandals ¥17,930
[Image 3: https://prtimes.jp/i/18505/2496/resize/d18505-2496-ef4ca8fc2c3f47fe914b-17.jpg&s3=18505-2496-6b32b29f68a352700b4fddae72e43416-1080×1500.jpg] Puff sleeve empire mini dress ¥17,980
[Image 4: https://prtimes.jp/i/18505/2496/resize/d18505-2496-3a57b6e1fc3d112346d3-9.jpg&s3=18505-2496-bbb2b279f2dcbe8879eb61d3d7e3358a-1329×1772.jpg] Frilled tulle tops ¥11,880
Cup in rose camisole ¥4,950
Back slit flare denim pants ¥13,970
[L.B CANDY STOCK] Mesh ballet pumps 18,920
[Image 5: https://prtimes.jp/i/18505/2496/resize/d18505-2496-6b5ad551abdc30e45170-19.jpg&s3=18505-2496-d92846b09e051faf2aa4f3de4bf767c4-2267×1609.jpg] Vintage flower corset bustier ¥13,970
Waist switching volume skirt ¥15,950
[Image 6: https://prtimes.jp/i/18505/2496/resize/d18505-2496-8b4808eaa97a0fef8a5b-18.jpg&s3=18505-2496-26be530665be79478a0ccb0c6111bffc-1080×1500.jpg] Half sleeve denim jacket ¥14,960
Center seam wide denim pants ¥14,960
Cotton lace bra top ¥8,470
Metal heel sandals ¥14,960
[Image 7: https://prtimes.jp/i/18505/2496/resize/d18505-2496-5eae5efb21d95235ce06-17.jpg&s3=18505-2496-7dc833f31cf4437c10ad2cbedc725904-1080×1500.jpg] [L.B CANDY STOCK] Bijou logo T-shirt ¥9,900
Micro miniature tulle pants 11,880
[L.B CANDY STOCK] Mesh ballet pumps 18,920
[Image 8: https://prtimes.jp/i/18505/2496/resize/d18505-2496-8D5390343AFA89E174A9-18.jpg &s3=18505-2496-a0F1C9098DC0FAB0EC389992727 E381-2310X1508.jpg] Tulle shirred blouse ¥12,980
Tulle ruched skirt ¥13,970
[L.B CANDY STOCK] Mesh ballet pumps 18,920
2way nylon bucket backpack ¥ 15,950
[Image 9: https://prtimes.jp/i/18505/2496/resize/d18505-2496-604f1d989b2de0da114f-17.jpg &s3=18505-24904E7162B555FCD5E79FAB3024B 0480-1116×1500.jpg]
Back ribbon long dress ¥19,910
Metal heel sandals ¥14,960
[Image 10: https://prtimes.jp/i/18505/2496/resize/d18505-2496-407626234B322B79-7.jpg &s3=18505-2496-72B07275B07275B07275B1EF333B264AA08FFFF
a32-1329×1772.jpg]
Batten crochet braided trim jacket ¥16,940
2way lace cross bustier ¥11,880
Tuck curve sweat pants ¥9,900
[Image 11: https://prtimes.jp/i/18505/2496/resize/d18505-2496-537d92338cdee9626b46-18.jpg&s3=18505-2496-dbcdcd44b30c86d6ff2a37ac80c04959-1329×1772.jpg ]
Sheer ribbon corset bustier ¥13,970
Center seam wide denim pants ¥ 14,960
Mini bowling tote bag ¥14,960
[L.B CANDY STOCK] Rhinestone strap sandals ¥17,930
[Image 12: https://prtimes.jp/i/18505/2496/resize/d18505-2496-fb0cb04ea31a74211ea6-16.jpg&s3=18505-2496-ee29f9f1d6cf1f9e017fdf41193124bb-1140×1560.jpg] Lily Bear Polo Color Knit Pullover ¥12,980
Memory twill ruffle skirt shorts ¥12,980
[Image 13: https://prtimes.jp/i/18505/2496/resize/d18505-2496-8633da2d66708d08c4f9-18.jpg&s3=18505-2496-f63e2cd3550179a26e72322ba66aee06-2310×1509.jpg ]
Bijou knit bustier ¥13,970
Waist chain stitch track PT ¥15,180
Metal heel sandals ¥14,960
Cat eye sunglasses ¥3,520
[Image 14: https://prtimes.jp/i/18505/2496/resize/d18505-2496-06d587c4c8788f320ac4-14.jpg&s3=18505-2496-53e45e8d815e7a30d5d27d7bdb43877d-1329×1772. jpg]
Ruched frill mini dress ¥13,970
[Image 15: https://prtimes.jp/i/18505/2496/resize/d18505-2496-fa8a7a955df4b986c20b-16.jpg&s3=18505-2496-1df9537d9569fe4a2f056674181ae4f1-1329×1772.jpg ]
[L.B CANDY STOCK] Bijou knit cardigan ¥19,910
Micro mini pants ¥9,900
Rhinestone hair band ¥2,970
[Image 16: https://prtimes.jp/i/18505/2496/resize/d18505-2496-5DB455BCD0BE2FC7-18.jpg &s3=18505-2496-c29ffdcae6e8393D37577A777777A77a77777777777777a b7a3-1184X1609.jpg]
Chiffon docking variet print dress ¥19,910
Strap sandals ¥14,960
★Teddy bear charm is now available! ★
[Image 17: https://prtimes.jp/i/18505/2496/resize/d18505-2496-0310dc1aeb69a196ab87-18.jpg&s3=18505-2496-ddf8a1503ee323c105ee9bc7ce2e59d6-3900×3146.jpg] Teddy Bear Keyring Charm ¥3,960
*For a partial introduction to the lineup, please see the special page for details. *All prices include tax
Special page released, advance reservations started
■Product list now available: ・Official online store –
https://lily-brw.com/ – ・USAGI ONLINE –
https://usagi-online.com/brand/lilybrown/
・MASH STORE (official app)
■Pre-order start date: April 3rd (Wednesday) 12:00 (noon)・Official online store – https://lily-brw.com/ -・USAGI ONLINE –
https://usagi-online.com/brand /lilybrown/ –
・MASH STORE (official app) *Each item will be sold sequentially based on the scheduled delivery date on the product details page.
■MA points 10% UP campaign: 3 days from April 3rd (Wednesday) to April 5th (Friday) April 3rd (Wednesday) to April 5th (Friday), eligible for advance reservations for new releases in summer 2024 MA CARD members who purchase products will be given points at a flat rate of 10%, regardless of their membership rank. ■Stores available:・Official online store – https://lily-brw.com/ -・USAGI ONLINE –
https://usagi-online.com/brand/lilybrown/
・MASH STORE (official app) and below will be stocked sequentially ・Nationwide directly managed stores – https://lily-brw.com/Page/shoplist.aspx – ・ZOZOTOWN < https://zozo.jp/brand/lilybrown/ -・Rakuten <
https://brandavenue.rakuten.co.jp/brand-LILY+BROWN/ -and others Seika Furuhata Profile
[Image 18: https://prtimes.jp/i/18505/2496/resize/d18505-2496-bb54afe3073937768694-19.jpg&s3=18505-2496-341a3c527a21eff3da4dfaf52183f3d9-1801×2700.jpg] Seika Furuhata (Furuhata Seika) model/actress. Born July 8, 1996 in Tokyo. In 2009, she won the Grand Prix at the 13th Nicola Model Audition and debuted as an exclusive model for the fashion magazine Nicola. Graduated from “ViVi” exclusive model in December 2023. In 2012, she made her debut as an actress in the TBS drama “Papador”. Appearances include FOD’s “Sweet Revenge”, Fuji TV’s “Kyojo II”, the 2018 serial TV novel “Han, Aoi.”, and the movie “Aonatsu Kimi ni Koi Shita 30 Days”. Recently, he has been attracting attention by appearing on Netflix x MBS “Yamikin Ushijima-kun Gaiden: Yamikin Saihara-san”.
About LILY BROWN
[Image 19: https://prtimes.jp/i/18505/2496/resize/d18505-2496-30dc779f0cbe00ab8ab0-18.jpg&s3=18505-2496-4d8a0ce9320ded0ec3885a51d2608f98-1315×842.jpg] Based on the concept of “Vintage Feature Dress,” we propose real clothes that incorporate the delicate craftwork and original designs of vintage items into modern fashion. Paying respect to the history of fashion, the collection is a wardrobe that combines a free-spirited sensibility and a sophisticated mood, with bold colors and
eye-pleasing details. LILY BROWN HP: https://lily-brw.com/lnstagram: https://www.instagram.com/lily_brown_official/Twitter:
https://twitter.com/_LilyBrownFaceBook: https://www.facebook.com/ fashion.lilybrown
More details about this release:
https://prtimes.jp/main/html/rd/p/000002496.000018505.html



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