ABEMA
The new future TV “ABEMA” has over 23 million weekly viewers! The number of monthly views in March 2024 also reached 500 million views. The number of viewers on TV devices grew by 127% compared to the same month last year, driven by the opening game of MLB, which is attracting worldwide attention.
……
The new future TV “ABEMA” has a weekly viewership (WAU: Weekly Active User) of 2,308 for the period from March 18, 2024 (Monday) to March 24, 2024 (Sunday). We would like to inform you that we have recorded 1,000,000. (*)
*Some programs on “ABEMA” can be viewed for free, and all programs can be viewed by registering for the premium plan “ABEMA Premium” which costs 960 yen per month (tax included).
[Image 1: https://prtimes.jp/i/64643/258/resize/d64643-258-2f1501168417e3b2b286-0.png&s3=64643-258-cf61a60da29f6dec6f1b5136bd146945-1648×928.png ]
■Weekly viewership exceeds 23 million, driven by the opening game of MLB, which attracts worldwide attention
“ABEMA” is broadcasting 324 official games of the Major League Baseball (hereinafter “MLB”) 2024 Series live for free. The number of real-time viewers of the MLB opening game between the San Diego Padres and Los Angeles Dodgers, held in Seoul, South Korea on Wednesday, March 20, 2024, increased by 2.6 times compared to the opening game of the 2023 season. , this is the highest number in the history of “ABEMA”‘s “MLB” broadcasting, which has been carried out since 2021. Looking at the viewers of the opening game by age, the largest increase in viewership was among women aged 20 to 34, an increase of approximately 4.7 times compared to last season’s opening game. The success of Japanese players such as Otani has increased the attention of MLB itself, and the result shows that many viewers transcended gender boundaries to watch the heated games on ABEMA. .
In addition, during the week of March 18, 2024, the popular series “My Love”, a popular series that has been watched by 11 million women in their 20s and 30s, and a national hit program that has been regularly broadcast in South Korea for about 9 years since 2008, will be broadcast. The second episode of the latest season of ABEMA’s original marriage mockumentary show, “We Got Married 5”, which is a Japanese remake of “We Got Married” (*1), will also be broadcast. This season, two couples, Miona Hori and Takumi Momose, and Miru Shirama and Takato Nagata, are living married lives, and the celebrity couples are not usually seen, such as weddings and preparations for a new home. is attracting a lot of attention.
In addition, in the same week, “NANA-Nana-” and “Sound! From the “Euphonium” series, there will be a spin-off movie “Liz and the Blue Bird” and a new mid-length animation “Special Edition Sound!” to be released in 2023. “Euphonium ~Ensemble Contest~” has started the “first distribution of ABEMA” for a total of three works.In addition to “MLB”, a variety of content such as romance programs and anime works are also popular, and the number of views is strong, March 18, 2024 The number of viewers (WAU: weekly active users) for the week from Sunday (Monday) to March 24, 2024 (Sunday) was 23.08 million.
[Image 2: https://prtimes.jp/i/64643/258/resize/d64643-258-896991d5491176436222-1.png&s3=64643-258-ca9f3f8a9353ffed277c02110e8403bc-1648×928.png ]
■The number of viewers on TV devices also grew by 127% compared to the same month last year.
In addition, “ABEMA” aims to provide a service experience that is not tied to time or location, and is striving to improve accessibility not only to smartphone devices but also to TV content, such as
establishing an organization specializing in connected TV in the latter half of 2019.
The number of viewers on TV devices also recorded a 127% growth compared to the same month last year. In particular, for MLB, which was the driving force behind overall weekly viewership growth, viewership on TV devices increased approximately 4.6 times compared to the opening game of last season. The number of real-time viewers on TV devices was also the highest in the history of ABEMA MLB broadcasts, and people enjoyed watching sports on ABEMA on a variety of devices to suit their lifestyles.
“ABEMA” will continue to provide attractive content to as many people as possible and the technological capabilities that enable stable, high-quality video distribution as a “new future TV” that aims to become a social infrastructure that connects anytime and anywhere. We will take advantage of this to create more convenient services. More details about this release:
https://prtimes.jp/main/html/rd/p/000000258.000064643.html