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Home » Aeon 3/30 (Sat) First time in Chugoku-Shikoku area! Aeon Style Hiroshima Fuchu 2nd floor fashion floor introduces Aeon’s new clothing “specialty store model”!

Aeon 3/30 (Sat) First time in Chugoku-Shikoku area! Aeon Style Hiroshima Fuchu 2nd floor fashion floor introduces Aeon’s new clothing “specialty store model”!

[Aeon] 3/30 (Sat) First time in Chugoku-Shikoku area! Aeon Style Hiroshima Fuchu 2nd floor fashion floor introduces Aeon’s new clothing “specialty store model”!

*View in browser* *Aeon Co., Ltd.*
Press release: March 29, 2024
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3/30 (Sat) First time in the Chugoku-Shikoku area! Aeon Style Hiroshima Fuchu 2nd floor fashion floor introduces Aeon’s new clothing “specialty store model”!
*Six new specialty stores will open. *
On Saturday, March 30th, Aeon Retail Co., Ltd. will renovate the clothing section on the 2nd floor of Aeon Style Hiroshima Fuchu and introduce Aeon Retail’s new clothing “specialty store model” for the first time in the Chugoku-Shikoku area.
Our “specialty store model” will open as six new specialty stores categorized by age and occasion based on the concept of “towards a lifestyle that is fun and comfortable.”
“Daily Casual”* for families*, “Occasion”* for business and formal*, “Second Life”* for seniors*, and* for Generation Z*. The store will consist of six specialty stores categorized into “Next Age”*, sports-related* “Sports Life”*, and “Miscellaneous Goods”*, which includes shoes and travel goods.
Among them * “Daily Casual” *
has transferred and integrated Aeon Retail’s women’s and men’s casual departments to its subsidiary Topvalu Collection Co., Ltd., renewed the concept and brand logo, and created a new clothing SPA brand* It will start as “TVC”*.
* “TVC” * aims to be a representative casual clothing specialty store in the retail industry.
* New specialty store model: About the six specialty stores of “Aeon Style Hiroshima Fuchu” *
* 1 Daily casual *
Basic casual wear for women and men targeted at families in their 30s and 40s, and “Topvalu Peace Fit”*
We have a wide selection of innerwear such as. We also offer clothes that fit every day* “TVC*”, feminine casual clothes that are trend-conscious*
“ESSEME”* and other environmentally friendly ethical products* We will develop products such as “SELF+SERVICE” and the chubby-sized “noannu”*.
* 2 Occasion *
Targeting the family generation in their 30s and 40s to the middle generation in their 50s, we mainly sell business wear and formal wear for men and women, as well as stylish outing wear.
* 3 Second Life *
For seniors who enjoy active lives such as traveling and hobbies, this is a specialty store where you can shop in a comfortable manner, with clothes that are tailored to changing body shapes and are focused on function and comfort. We offer fashion that satisfies the desire of women who want to enjoy their own style without being bound by trends.*
We offer products such as “PARTII BY JUNKO SHIMADA”* and
“Kirabi”*, which ranges from casual wear to universally designed clothing*.

* 4 Next Age *
We are a specialty store that offers total coordination from clothing to fashion goods with unconventional and free ideas. A store that proposes novelty and fun by mixing trends with casual items, targeting Generation Z*
An American casual store where you can casually coordinate your fashion with the theme of “Double Focus”* and “American Lifestyle”* Expand “SQUAREFIELD”*.
* 5 Sports life *
We are a specialty store that helps customers promote their health through wellness sports. With beauty and health as our keywords, we offer sportswear and goods that are useful in “exercise,” “fitness,” and “outdoor” scenes.
I would like to suggest. We carry functional and comfortable items.

* 6 Miscellaneous goods *
“ASBee” is a shoe store that offers fashion and lifestyle, including the latest models from popular brands and original brands.* “ASBee”* , “+MOOVE”*, a collection of essential items for traveling and going out*, provides fashion that adds just the right amount of trend and spice to everyday fashion*
“MARCHE rouge*” is now available.

*About self-checkout and tablet-type cash register*
This “specialty store model” will significantly improve operations by introducing self-checkout registers and tablet-type cash registers (cloud POS registers). The introduction of self-checkout at Daily Casual will improve the efficiency of cashier operations and improve the level of service by freeing up time for customer service and store maintenance. By introducing tablet-type cash registers (cloud POS registers) to “Second Life” and “Occasion” stores, which focus on customer service and sales, it will be possible to perform tasks such as customer service, measuring, registering, and seeing off customers in an integrated manner. .
* You can order and receive items to suit your lifestyle, both online and in real life.*
Our store has an e-commerce site* “Aeon Style Online”*
We offer a “Pick Up!” service that allows customers to pick up their ordered items at the store at a time that is convenient for the customer within a specified time. You can pick up your order at the service counter on the first floor of our store.
* [2nd floor floor layout] *
*About details about this release*
https://prtimes.jp/main/html/rd/p/000004287.000007505.html

*Download press release materials*
https://prtimes.jp/im/action.php?run=html&page=releaseimage&company_id=7505&release_id=4287




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