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Home » LIPPS Co., Ltd. A new trendy fragrance that is perfect for a new lifestyle is now available in the “Base Styli ng Oil Series” from LIPPS, a men’s beauty brand popular among Generation Z! “Base Styling Oil ”

LIPPS Co., Ltd. A new trendy fragrance that is perfect for a new lifestyle is now available in the “Base Styli ng Oil Series” from LIPPS, a men’s beauty brand popular among Generation Z! “Base Styling Oil ”

[Lips Co., Ltd.]
A new trendy scent that is perfect for a new lifestyle is now available in the “Base Styling Oil Series” from the men’s beauty brand [LIPPS], which is popular among Generation Z! “Base Styling Oil – White Tea Scent”

*View in browser* *Lips Co., Ltd.*
Press release: March 29, 2024
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A new trendy scent that is perfect for a new lifestyle is now available in the “Base Styling Oil Series” from the men’s beauty brand [LIPPS], which is popular among Generation Z! “Base Styling Oil – White Tea Scent”
*Limited quantity release on Friday, April 5, 2024*

LIPPS Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Takamitsu Matoba, hereinafter referred to as “LIPPS”), which plans and sells men’s cosmetic products and operates a hair salon franchise business, offers products from the “Base Styling Series” that make hair easy to style. , “Base Styling Oil – White Tea Scent”, which allows you to enjoy the scent of white tea, which is popular regardless of age or gender, will be available at hair salons nationwide “LIPPS” on Friday, April 5, 2024.
hair (Lips Hair)”, official e-commerce site “LIPPS Online”, Amazon, and lofts (*1) nationwide.

[LIPPS Online] https://lipps-product.com/
“LIPPS” ​​is a hair salon popular among Generation Z, with
approximately 450,000 annual visitors.
The “Base Styling Series” was born from the ideas of the designers of “hair”, and is a styling series based on the “LIPPS” styling method that allows you to enjoy the hairstyle you want. Up until now, we have developed items such as “Base Styling Oil” and “Base Styling Milk” that make hair easier to style, and these have been well-received, especially among men of Generation Z.

“Base Styling Oil”, which is extremely popular in the series, can be applied quickly with your hands to create a natural “smooth, no-set” styling trend for men in their late teens to early 20s. A hair oil that can condition your hair.

This time, from such “Base Styling Oil”, “Base Styling Oil – White Tea Scent”, which is perfect for your new life, is now available. “White Tea Fragrance” is a genderless product with a clean and elegant scent that has a deep black tea base and citrus bergamot. The light texture of the oil coats your hair, keeping it smooth and manageable even in humid weather.

“Base Styling Oil – White Tea Scent” can be used not only as a styling agent, but also in various situations such as base styling before waxing or as an out-bath treatment. By incorporating “Base Styling Oil” into your daily styling and hair care, you can create your ideal “smooth” hair.
“LIPPS” is “Boys, Be”
Under the philosophy of “Beautiful!”, we aim to set the standard for men’s beauty in Japan and around the world, leveraging the men’s hair culture we have created as a hair salon brand.

*1 Some stores may not carry this product.

Product Features
* ● Create natural, smooth hair *
Just blend it in with your hands to achieve natural, smooth hair. Not only can you use it as a styling agent, but you can also use it as a base styling agent before waxing to make your hair easier to style. * ● Damage care, coating effect *
Eight carefully selected plant oils (*2) care and coat damaged hair due to coloring, perms, and dryness, leaving it with a smooth texture. *2 Baobab seed oil, Argania spinosa kernel oil, macadamia seed oil, jojoba seed oil, avocado oil, meadowfoam oil, rosehip oil, squalane (all moisturizing ingredients)

* ● A clean and elegant white tea scent that is loved by all genders * The “White Tea Scent” is based on black tea, with a refreshing and refreshing accent of bergamot, and is well-balanced with the deep and calming scent of frankincense and cedarwood. It is an elegant and clean scent that is loved by all genders, and is perfect for a new life.
*Usage scenarios and styling recommended by LIPPS*
“Base Styling Oil – White Tea Scent” can be used in a variety of situations, as a styling agent, base agent, or as a non-rinse treatment.
Introducing usage scenes and styling images recommended by “LIPPS”. Styling image using the product
* -Recommended usage scene 1.: As a daily styling agent-*
“Base Styling Oil” can be used as a styling agent. Just take an appropriate amount (*3) in the palm of your hand and smooth the entire hair with your hands to create a natural, unset-style, smooth hair. * – Recommended usage scene 2: As a base styling agent before hair styling – * By using a “base styling oil” before waxing or styling products, the styling products will blend better and be easier to manipulate, allowing you to create “straight hair” that is easier to style. * -Recommended usage scene 3: As a hair care agent-*
“Base Styling Oil” can also be used as a treatment that does not wash off. After taking a bath or towel-drying your hair, take an
appropriate amount (*3) and run it through your fingers from the middle of your hair to the ends to protect your hair from heat damage from hair dryers and curling irons.
*3 Guideline: Short hair…1-2 pushes, medium hair…2-3 pushes

*About the base styling series*
“LIPPS” offers styling products and the “Base Styling Series,” an item series that makes hair easy to style.
[Product page] https://lipps-product.com/shop/product_categories/base_styling

Product Summary
Product Name: Lips Hair Base Styling Oil
-White tea scent-
Capacity: 100ml
Price: 2,420 yen (tax included)
Release date: Friday, April 5, 2024
Sales destination: Hair salon “LIPPS hair”, official e-commerce site “LIPPS Online”, Amazon, Loft (*excluding some stores)

About LIPPS
*LIPPS*
A men’s beauty brand that has gained overwhelming support from men in their teens to 20s for its salon and salon-quality products. There are currently 30 salons nationwide and approximately 450,000 customers visit each year. We always stay ahead of customer needs by creating products that incorporate customer feedback and designers’ ideas down to the last detail.
*Boys, Be Beautiful!*
To all people who live freely and happily.
Enjoying yourself as you are is
Above all, it’s beautiful.
[HP] http://lipps.co.jp/
[EC] https://lipps-product.com/
[Instagram] https://www.instagram.com/lipps.design/ (product)        https://www.instagram.com/lipps_mens/ (salon)
[X] https://twitter.com/LIPPS_hair/
[TikTok] https://www.tiktok.com/@lipps.tiktok_official
[YouTube] https://www.youtube.com/user/hairmakeLIPPS

【 Inquiries about the product 】
Lips Co., Ltd.
0120-088-883
Daiwa Aoyama Building 2F, 3-1-30 Jingumae, Shibuya-ku, Tokyo 150-ooo1 *About details about this release*
https://prtimes.jp/main/html/rd/p/000000039.000023845.html

*Download press release materials*
https://prtimes.jp/im/action.php?run=html&page=releaseimage&company_id=23845&release_id=39




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