BEFORE VINTAGE is a furniture brand that shines a light on wood that has been overlooked and pursues quality that can become vintage. FURNITURE” makes its world debut at Milano Salone
*View in browser* *Yanogumi Co., Ltd.*
Press release: March 30, 2024
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BEFORE VINTAGE is a furniture brand that shines a light on wood that has been overlooked and pursues quality that can become vintage. FURNITURE” makes its world debut at Milano Salone
*“BEFORE VINTAGE”
FURNITURE” will be exhibited at Milano Salone/Milan Design Week 2024, which will be held in Milan, Italy from April 16th to April 21st, 2024. *
・About the brand
BEFORE VINTAGE
FURNITURE is a Japanese furniture brand born in 2023 with the aim of pursuing quality that could become vintage in the future.
It has withstood the rapid changes of time, and will be worth more after 100 years than when it was new, or even more than after 10 years. Skilled craftsmen bring this ideal furniture to life one by one.
Milano Salone 2024 will be the world debut for BEFORE VINTAGE FURNITURE. Furniture that was born in the remote area of Okhotsk in Hokkaido, and made from wood that was considered “worthless,” redefines beauty.
BEFORE VINTAGE
FURNITURE is created in Kitami City in the Okhotsk area in the northeastern part of Hokkaido. It is not uncommon for temperatures to drop to -20 degrees Celsius in the winter, and temperatures in the summer can reach over 30 degrees Celsius.
Northern tribes once lived in such a harsh natural environment.
In a place that could hardly be called an easy place to live, one of the ways people at the time found a way to survive was to make tools by making the most of available natural materials.
For example, shoes are made from salmon skin, and fishing hooks are made from deer antlers. We find value in nature, give it
functionality, and enrich our lives.
BEFORE VINTAGE As a brand born in Okhotsk, we want to respect the ingenuity of our predecessors and create products that take advantage of nature.
FURNITURE thought.
– Bringing light to wood that has been overlooked.
We focused on what is known as “city flow” wood.
There is a large amount of wood that cannot be bought on the market and is forced to be crushed into chips or burned as fuel.
There is no problem with the quality, or in fact, it is of high quality, but the original value of the material is being ignored simply because the material was not found with a buyer due to bad luck.
BEFORE VINTAGE was the one that purchased them through a unique route and tried to bring them to life as furniture.
It’s FURNITURE. This allows us to produce high quality and reasonably priced furniture.
However, even if furniture is environmentally friendly and does not waste wood, it is meaningless if it breaks easily or has a design that gets tired of quickly.
Living with things that can be used for a long time is the most environmentally friendly way.
BEFORE VINTAGE FURNITURE thinks so.
That’s why we don’t just rely on the quality of the wood, we pursue high durability and a universal design that fits in with a variety of lifestyles. The furniture is not a completely new design, but looks like it’s been around for a long time, but no one is making it anymore. We incorporate that image into our design.
In addition, in order to achieve strength, the skills of craftsmen who can discern the properties of wood and skillfully handle it are essential. We are proud of the quality that cannot be achieved through mass production.
* ・Exhibited products at Milano Salone 2024*
#3 Drawers
#44 Chair(Armrest)
#43 Chair(One armrest/L)
#40 Dining Table
Other items include chairs, tables, chests, desks, TV boards, etc. Total 17 points
As you can see from the product name listed above, BEFORE VINTAGE All FURNITURE products have a number such as “#3” or “#15”. Even if they are the same model, no two are exactly alike due to the nature of the wood used.
Therefore, we number them as a proof of their uniqueness.
* ・Unique purchase system*
A variety of information is recorded in association with each number, including the year, type of furniture, design, size, tree species, price at time of sale, purchaser, and repair history.
BEFORE VINTAGE even if you no longer need it in the future
FURNITURE will purchase the item, but taking into consideration factors such as rarity and the number of years that have passed since manufacture, there is a possibility that we will be able to offer a higher purchase price than the purchase price.
It may be similar to the idea of vintage wine.
How much will each numbered piece of furniture be worth 100 years from now? BEFORE VINTAGE FURNITURE hopes to provide the “fun of changing to vintage”. [Milano Salone exhibition location]
Opificio 31
via Tortona 31, 20144 , Milano, Italy
Click here for inquiries about products and brands
shop@bvf.jp
Web site https://beforevintagefurniture.com
Address
9-4-11 Chuo Miwa, Kitami City, Hokkaido 090-0837
TEL 0157-57-5936
FAX 157-57-5939
*About details about this release*
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