[ACTUS] From “clothes” that provide comfort to “home clothes”. “eak” is an original apparel brand created by Actus.
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Press release: March 30, 2024
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From “clothes” that provide comfort to “home clothes.” “eak” is an original apparel brand created by Actus.
*eauk 2024 Spring/Summer collection seasonal looks revealed* Actus Co., Ltd. (Shinjuku-ku, Tokyo/President: Ken Murata), which sells interiors, is moving from “clothing” to “living clothes”. The 2024 Spring/Summer collection of the original apparel brand “eauk”, which started in 2020 with the theme of – will be sold at some Actus directly managed stores, SLOW
It will start at HOUSE (Tennozu), official online shop, and some dealer shops. We have now released the seasonal looks for the spring/summer collection on our official website.
eak 2024 SPRING & SUMMER SEASON LOOK URL
https://www.actus-interior.com/eauk/
Spring/Summer 2024 collection theme color is “AURORE”
eauk’s color palette is part of the ever-changing scenery and scenes of everyday life.
From the gentle colors of the scenery you suddenly see, to the colors of the earth that change its expression as the seasons change. At eauk, we have not decided on a standard color, just as we find countless overlaps and expansions in the changing colors as we turn the calendar. We offer a variety of colors so that you can enjoy the overlapping of each color and the expressions and nuances created by their combinations.
“AURORE”, which is the theme color for spring/summer 2024, expresses the color of the sky filled with light, and “TOKI”, a pale pink named after the color of the feathers of an adult sea hawk. The key color is eauk’s standard color “FOG,” a blue reminiscent of fog, to express the soft light of “sunrise,” when the sky at dawn is filled with light.
In addition, this season, we are developing a collection that you can keep with you for a long time, while enjoying the expression of materials such as cotton material that adapts to your skin the more you wear it, and silk nappy tweed jackets that are lightweight and comfortable. Masu.
Rather than having to be repaired, eauk is a piece of clothing that helps you feel comfortable and yourself when you wear it.
GATHER DRESS ¥33,000 V-NECK SLIM FIT TANK ¥9,900
TWEED GILET ¥26,400 LiGHT JUMP SUITS ¥41,800
TWEED JACKET ¥35,750 TWEED GILET ¥26,400 RIB TANK TOP ¥9,900 LIGHT GURKHA PANTS ￥34,100
LINE CARDIGAN ¥22,000 RIB TANK ¥9,900 PLAID FLARE SKIRT ¥35,200 LOOSE FIT TOP ¥14,300 GATHER SKIRT ¥28,600
A LINE DRESS ¥33,900 V-NECK SLIM FIT TANK ¥9,900
From “clothes” that provide comfort to “homewear”.
There is no definition of “standard” for eook.
What we value is feelings that cannot be expressed in words, intuitive feelings, It’s about being close to each and every one of the pleasures that change over time.
A person who wears it supplely like “water”, which is the meaning of eau. We want to be a daily partner that supports each individual’s changes. Every time I wear it, wash it, dry it, fold it, and wear it again, The fibers of clothing are soft and contain air, adding texture to the fabric. Clothes eventually become familiar to your skin, like a second skin. By spending time together in this way, a unique “comfort” will be born. It is the wearer himself who creates a sense of comfort.
Each time you wear it, the clothes transform into a unique piece of “home clothes”.
eak official brand site
https://www.actus-interior.com/eauk/
Official Instagram
https://www.instagram.com/eak__
■e a u k shops
[Actus directly managed store]
Actus Shinjuku Store/Actus Aoyama Store/Actus Sendai Store/Actus Kyoto Store/Actus Umeda Store/Actus Rokko Store/Actus Fukuoka Store/Slow House Tennozu/
[License Dealer Shop]
inZONE The JOHNSON STORE store (Sapporo) / F BEYOND (Aomori) / ACTUS Hiroshima store
[Official online shop｜ACTUS online]
https://online.actus-interior.com/
HALF-ZIP SHIRT ￥25,300
●Actus Co., Ltd.｜Company overview
“A rich life is not just about repeated consumption, but about spending as much time as possible with products where you can see the faces of the makers.” These words left by the founding members have been passed down to the present day, and since its founding in 1969, We have been spreading modern interior design to the Japanese market. Actus has a unique position as a lifestyle store, and under the theme of “careful living,” we offer lifestyle products through high-quality designed European furniture that can be used for a long time, original furniture, interior accessories, apparel, and greenery. General support. We also operate a sustainable supply chain that minimizes environmental impact and are working to promote our own circular economy.
Company name: Actus Co., Ltd.
Representative: Ken Murata, Representative Director and President Business content: Development and retail of original furniture and miscellaneous goods, wholesale, restaurants and cafes, apparel business, interior design and construction of public facilities, commercial facilities, etc.
Official HP URL https://www.actus-interior.com/
Official online shop https://online.actus-interior.com
Instagram https://www.instagram.com/actus_press
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