Direct Tech Co., Ltd.
New colors of lip tint and eye shadow from the cosmetic brand “U/CHOO” produced by Misako Uno (AAA) will be available in stores from April 19th (Friday) on the official website, LOFT, PLAZA, and @Cosme. https://uchoobeauty.com/
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BRANDING PRODUCE COMPANY Direct Tech Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Yuki Mori, hereinafter Direct Tech) is collaborating with Misako Uno, a member of the mixed performance group AAA (Triple A). The produced cosmetics brand “U/CHOO” will start selling new lip tint and eye shadow colors on the official website, LOFT, PLAZA, and @cosme (*1) from April 19th (Friday).
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Misako Uno (AAA), who debuted in 2005, is active in a variety of situations, not only as a solo artist, but also appearing in dramas, movies, and stages, as well as leaving many works as a model. . She launched the cosmetics brand “U/CHOO” in January 2022, which she produces with the desire to create cosmetics that are both trendy and unique. The product has been well received with comments such as “The color is good and it really doesn’t come off” and “It’s easy to use because there’s no discarded color”, and cumulative sales have exceeded 400,000 units.
This time, we selected “WONDER LIP TINT,” a highly adhesive lip tint that is particular about its hard-to-remove properties (*2), and “GLAM EYE SHADOW,” a greedy eyeshadow palette that doesn’t throw away colors. Based on the concept, we have developed items that allow you to enjoy makeup with two different atmospheres.
The new color of “GLAM EYE SHADOW” is an exquisite brown color with an accent color made from versatile glitter. “SPARKLING SEPIA” is a palette that allows you to create a different atmosphere just by changing your makeup method slightly. The new color of “WONDER LIP TINT” is a pink-red color that is easy to use regardless of your personal color. We are releasing “MIDIFIG,” a texture that can create both a natural complexion and luster with just one.
Enjoy makeup with two different atmospheres with “U/CHOO” items packed with Misako Uno’s (AAA) commitment.
*1 Some stores may not carry this product. Please contact your local store for availability.
*2 Our standards
[U/CHOO official website] https://uchoobeauty.com/
[LINE] https://lin.ee/gNUwDkT
[Instagram] https://www.instagram.com/u_choo_official/
[X] https://twitter.com/u_choo_officialx
Product Summary
Adhesion x transparency x coloring power A greedy eyeshadow palette with no wasted colors
GLAM EYE SHADOW
SPARKLING SEPIA
[Image 2: https://prtimes.jp/i/54399/175/resize/d54399-175-2c8b27f40499b2659cab-0.png&s3=54399-175-1208f352dd80f3a02c07eb17d9089a3b-1080×1080.png ]
[Image 3: https://prtimes.jp/i/54399/175/resize/d54399-175-65c694a2d139f45a6bcd-5.png&s3=54399-175-ed8b745c4ac9dd3d97aea09f1b4415ff-1080×1080.png ]
Rich sepia that brings out the hidden charm of jewel-like glitter and delicate brown.
▪Product name: GLAM EYE SHADOW
▪Price: ¥2,190 (tax included)
▪Release date: April 19th (Friday)
Point 1: Adhesion x Transparency x Coloring power
A greedy palette with no wasted colors
Point 2.: Versatile color that can be used both on and off
Point 3.: Three carefully selected textures
MOUSSE & WATERY High adhesion lip tint that is extremely difficult to remove (*) WONDER LIP TINT
MIDIFIG
[Image 4: https://prtimes.jp/i/54399/175/resize/d54399-175-6c2d754695714d205475-1.png&s3=54399-175-7e2b9aa7a5226fb96c06c482139c5d1d-1080×1080.png ]
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With deep gloss and elegant coloring
Modern figures that bring out sophisticated charm
▪Product name: WONDER LIP TINT▪Price: ¥1,590 (tax included)
▪Release date: April 19th (Friday)
Point 1.: High adhesion lip that won’t fall off easily
Point 2: This is the one for both ON and OFF.
Point 3: Lip care with serum ingredients
(Contains hyaluronic acid, jojoba oil, and camellia oil)
brand concept
As an artist, he attracts many women.
“U/CHOO” by Misako Uno (AAA)
Cast a long-lasting “cute” spell on your everyday life.
There are no limits to being “cute.”
“U/CHOO” has both a trendy feel and a sense of individuality. We will continue to bring out your own “cuteness”.
YOU CHOOSE You choose
[Image 6: https://prtimes.jp/i/54399/175/resize/d54399-175-3cb3d8dfd1835bc67fc4-3.png&s3=54399-175-4f952b5a9872f3df0881599eb1ea2419-911×155.png ]
Misako Uno Profile
MISAKO UNO
Misako Uno (AAA)
[Image 7: https://prtimes.jp/i/54399/175/resize/d54399-175-5805434a2783a9e4599b-6.jpg&s3=54399-175-dd2fc805dadafd7de826f386e8aa2260-2796×2097.jpg] Birth Date: 1986/7/16
Birth Place: Tokyo
Height: 160cm
Blood Type: O type
Debuted in 2005 as the main vocalist of the mixed performance group AAA. He made his solo debut in 2018.
In July 2021, “All the AAA members, all the fans who support AAA, “Attack All
Along with “Around”, they announced a project to deliver “Appreciate” to everyone.
“Misako Uno TALK SHOW 2024” will start from Fukuoka on March 30th. In addition, the single “I wish” will be released on February 14th, and the “I wish Premium Live Tour” will be held from July.
Currently, in parallel with his solo activities, he is also working as the director of his own apparel brand “LAVANDA”, and is expanding his activities in a wide range of fields.
YouTube: https://www.youtube.com/channel/UCTy6PjDyAduZCkmmjD_XjTQ Instagram: https://www.instagram.com/misako_uno_aaa/?hl=ja
X: https://twitter.com/uno_uno_0716
TikTok: https://www.tiktok.com/@misako_uno?lang=ja-JP
Direct Tech Company Profile
Direct Tech is a BRANDING PRODUCE COMPANY that grows D2C brands using its own unique methods. As an agent, we provide one-stop support for brand growth based on our own brand know-how developed in a variety of fields.
Company name: Direct Tech Co., Ltd.
Address: Akasaka Garden City 17F, 4-15-1 Akasaka, Minato-ku, Tokyo Established: November 2018
Representative: Yuki Mori
Business content: D2C business, D2C brand consulting business, D2C agent business
URL: https://direct-tech.jp/
More details about this release:
https://prtimes.jp/main/html/rd/p/000000175.000054399.html