Customer Loyalty Association (NPO)
We will make many “little touches” bloom and create a world filled with smiles between customers and workers.
-We want to support the “customer loyalty management” of companies that want to create relationships of trust with their customers through Little Touch and value continuous connections-
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A “little touch” is a small, subtle consideration. It is an emotional connection that exists only between the customer and the service provider.
By “sowing seeds, watering them, and teaching them how to grow them,” we hope that many Little Touch flowers will bloom, and that our customers and workers will see more smiles on their faces. Masu. Our association supports April Dream, which aims to make April 1st a day to share dreams. This press release is a dream of the NPO Customer Loyalty Association.
[Image: https://prtimes.jp/i/96807/7/resize/d96807-7-f63b54db31b34115051d-0.jpg&s3=96807-7-0860425a0afc407e8f1af14e06b373f5-960×720.jpg] About “Little Touch”
We are concerned about the customers in front of us, rather than manuals or know-how or techniques that tell us what to do. For our customers, it is a “slightly nice experience that will remain in their hearts.”
The Customer Loyalty Association promotes “creating relationships between companies and organizations centered on workers and their customers” in society, and provides various programs such as training and lectures in order to realize a society where all people can live more comfortably. We are engaged in various activities. While working closely with companies and organizations, we develop human resources with a “customer loyalty mindset” and support companies and
organizations where workers can enjoy their work and provide joy to customers. I went there.
After many years of research, we arrived at “Little Touch.”
What the Customer Loyalty Association would like to contribute through “Little Touch”
We want to create relationships of trust with customers through Little Touch and increase the number of companies that value continuous connections.
⇒Improving relationships between customers and companies
We want to increase the number of little touches in the world and increase opportunities for customers to say “thank you” to their workers.
⇒Improve relationships between customers and staff
We want to increase the number of little touches and create a workplace where workers can truly enjoy themselves.
⇒Improve relationships between staff
I also want to support companies in promoting customer loyalty management. Through “Little Touch,” we hope to build better relationships with our customers and thereby create a work environment where employees can truly enjoy themselves. We believe that “satisfied customers and happy employees” are the “power of a company.”
About the “Little Touch” survey
Our association conducted the “Little Touch” survey in 2023. As a result of a survey of 1,000 men and women from their 20s to 60s, the following results were obtained.
☆14% of people have experienced Little Touch within the past year ☆A whopping 93% of people who have experienced Little Touch say they would like to use the store or service again.
☆ NPS improves by 47% with Little Touch experience
*You can check the survey results below.
https://www.customer-loyalty.jp/little.touch.survey
About NPO Customer Loyalty Association
Based on the theory and aspirations of Professor Tomoyasu Sato, who introduced CS (Customer Satisfaction) to Japan, we have been conducting research and popularization of management from the consumer’s perspective since 2004. We believe that building and deepening relationships of trust with customers (customer loyalty) through workplaces and work where workers feel happy (well-being) will become a company’s strength and support further growth. .
Organization name: Customer Loyalty Association, specified non-profit organization
Representative: Chairman Hidenori Ito
Address: 531 WIN Aoyama, 2-2-15 Minami-Aoyama, Minato-ku, Tokyo 107-0062 URL: https://www.customer-loyalty.jp/
Inquiry: https://www.customer-loyalty.jp/inquiry (inquiry form) “April Dream” is a project by PR TIMES in which companies broadcast their dreams that they hope to eventually come true on April 1st. We are seriously aiming to make this dream come true.
More details about this release:
https://prtimes.jp/main/html/rd/p/000000007.000096807.html