Social Products Award 2024 “Atelier nuu: Bags made from
environmentally friendly materials” wins the Social Products Award
*View in browser* *Art Fear Co., Ltd.*
Press release: April 1, 2024
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Social Products Award 2024 “Atelier nuu: Bags made from
environmentally friendly materials” wins the Social Products Award Art Fear Co., Ltd. whose mission is to enrich lives through bag creation (8-4 Chuo-cho, Toyooka City, Hyogo Prefecture Representative Director Yoshimi Nagai)
Atelier, a women’s bag brand planned, developed and sold by TEL: 0796-23-5408 nuu (Atelier Nuu) received the Social Products Award at the Social Products Award 2024 sponsored by the Social Products Promotion Association.
* [Judge comment] *
While circular initiatives among domestic brands are still on the rise, they are made from the perspective necessary for creating a sustainable society, not only in terms of materials but also in the design process. The company’s multifaceted perspectives are
commendable, including the recycling of resources, reduction of waste, contribution to local industry, and production design that takes repair into consideration. Additionally, sustainable leather dyed with wine residue will look fresh on the market. It is a highly reliable product as it has been certified as a brand in Toyooka, which is a manufacturing area for leather bags. You can feel the commitment to branding when sending out various promotions, which makes you want to pick it up. Demand for bags that are well-designed and designed to last for a long time is likely to increase in the future.
* What is Atelier? *
Atelier Nuu is a coined word that combines the words “atelier = workshop” and “nuu = sewing”, and its history began as a shop with a workshop attached. Although Toyooka is a production area for bags, in the past there was no place where you could actually buy them. In 2008, we opened a shop that sells bags made by bag manufacturers in order to provide a place for the locals. Of course, the shop is still in operation today, and is popular among locals as the Toyooka Main Store. In addition, the number of places where you can get your hands on Atelier Nuu is gradually expanding, with the opening of an Osaka store in Minamisenba on October 22, 2022.
The concept of Atelier Nuu is “Chic & Natural – Universal beauty in materials.” Based on universal designs and materials that are loved over time, we aim to be a brand that gently fits the lifestyles of the people who use it. We offer a variety of items such as bags and wallets, but the “Purcel” series bags are the symbol of the brand. It is characterized by its mouth frame design, and its shape resembles the American Dulles bag, hence the name “Dulles”. The opening opens wide like a toad opening, making it easy to use, yet it has a classic and elegant appearance. It is a popular series that is supported by a wide range of generations because it is suitable for various occasions.
In recent years, we have been focusing on an initiative called “Re:nuu”, using materials made from recycled raw materials in various series. Furthermore, rather than creating new products frequently, we create universal items that can be used for a long time without being influenced by trends. Taking advantage of the strength of our factory brand, we also provide thorough post-purchase follow-up, including repairs. Atelier Nuu’s sustainable initiatives and manufacturing are also focused on our future.
◆What are social products? “Eco”, “organic”, “fair trade”, “donation included”, etc.
A general term for products and services that are kind to people and the earth, such as those that are rooted in the region and tradition. This refers to items that allow buyers to connect with actions and organizations related to creating a sustainable society.
https://www.apsp.or.jp/socialproducts/
◆What is Social Products Award (SPA)? SPA aims to realize a
sustainable society through the dissemination and promotion of social products.
This is the first and only system in Japan to recognize social products. In addition to widely providing information on excellent social products to consumers, we also promote social products.
We support companies and organizations that are working to create a sustainable society through this.
https://www.apsp.or.jp/socialproductsaward/
【Company Profile】
Trade name: Art Fear Co., Ltd.
Representative: Representative Director Yoshimi Nagai
Location: 7-28 Chuocho, Toyooka City, Hyogo Prefecture
Established: May 2006
Business content: Planning, manufacturing, and sales of bags Capital: 10 million yen
URL: https://www.store.artphere.com/
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