Shokei Co., Ltd.
SHOUEI TEA will be a company that stimulates imagination with tea. Our company supports April Dream, which aims to make April 1st the day to share dreams. This press release is a dream of “Shoei Co., Ltd.” Let’s make tea time an irreplaceable moment. We will communicate new possibilities of cafe culture. We will become a company that provides deliciousness and aesthetics that transcend time and space, as if choosing tea itself is an art.
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Our company supports April Dream, which aims to make April 1st the day to share dreams. This press release is a dream of “Shoei Co., Ltd.” What I find deeply delicious is the wild nature of humans.
A cup of tea stimulates the imagination that rises from the depths of your heart.
For this reason, we believe it is important to be authentic and to communicate the origin of deliciousness. We will develop a business that artistically captures the relationship between tea and people and stimulates the imagination and creation of places, people, and spaces. We can help create a dramatic tea time even in places where tea is not traditionally the main focus, such as restaurants and bars. Tea has infinite potential as a tool that can create “image places” in time and space.
As a new business, we will help create an “amazing world of tea” that completely overturns the image of tea in the food and beverage industry.
Our company supports April Dream, which aims to make April 1st the day to share dreams. This press release is a dream of “Shoei Co., Ltd.” Until now, we have been offering mindful tea experiences through individual courses and other events. Utilizing that experience, we propose the impression that can be conveyed through authentic tea prepared by professionals.
There are still only a limited number of places where you can experience authentic tea prepared by professionals. The reality is that even world-famous hotels rarely receive praise for their tea ceremony. If we add authentic tea to our delicious menu, we will be more likely to receive positive reviews from our customers.
■Tea consulting for restaurants, etc.
We provide a variety of services to those in the food and beverage industry who are planning to introduce a new tea menu.
・Consultancy for tea menu development, procurement to operation, in-house training, branding related to tea, etc. – We can provide high-quality programs, especially for in-house training. –
■Non-alcoholic menu development and tea ceremony delivery
Demand for non-alcoholic beverages at prestigious bars and clubs is increasing. We provide teas that will satisfy even when served next to high-end alcoholic beverages. We will help you develop a menu for those who cannot drink alcohol but want to spend a wonderful time in an adult space. We can also set up arrangements such as dispatching a professional tea artist.
■In-house courses and corporate training
It’s a great sight to see the staff beautifully serving tea at the store. I think customer satisfaction will also increase. We will tell you about the techniques and ways of thinking about tea that are unique to professionals, such as how to handle tea leaves for each type of tea, tea utensils, and tea ceremony methods for each type. For example, we offer staff training programs for companies that are planning to open a new store.
We can also provide training content that is not limited to simply tea ceremony techniques, but is specialized for customer service businesses.
■Selection of tea utensils and utensils
We also accept consultations on the various tools needed to brew delicious tea. The compatibility between tea utensils and tea is so delicate that it changes the taste of the tea. We handle everything from basic tools to selections that only professionals can handle.
[Image 1: https://prtimes.jp/i/98157/11/resize/d98157-11-f70911384812855e2232-0.jpg&s3=98157-11-12dc7304f84e9a229e80cc1e492d038e-3283×2366.jpg] There are still many unknown possibilities where tea and humans meet. Tea, which can be used as a tool to create a moment of extraordinary life, has a long history as a drink, and can be seen as a “thing” of experience. We have products that can be used in a variety of situations during tea time.
[Image 2: https://prtimes.jp/i/98157/11/resize/d98157-11-c1f8bde273ed577cd5e9-1.jpg&s3=98157-11-1850a3bf44eca02956871ca0aab49c02-720×960.jpg] ■Specialty and tea types
We have a good reputation for the types of tea we handle, including Japanese sencha (kettle-roasted and steamed), Chinese tea (extreme quality, special grade or higher), and organically grown,
pesticide-free matcha (matcha for tea ceremonies).
The tea ceremony technique is handled by a qualified Chinese tea artist. Chinese tea artists have general knowledge of leaf tea, and their tea ceremony techniques are well-regarded.
The technology we can provide mainly focuses on designing tea seats for Chinese tea ceremonies or Senchado.
■Tea as a communication tool
We also plan the tea ceremony seating design. We propose tea ceremonies that meet your needs, such as corporate entertainment and welfare benefits.
It is also possible to create a place where various communication gaps can be bridged by sharing experiences over great tea. We also respond to corporate demands such as new employee training.
[Image 3: https://prtimes.jp/i/98157/11/resize/d98157-11-829aaf388ad5e3049a18-2.jpg&s3=98157-11-2680eec2bea09ec84570af4f975c15ea-768×960.jpg] ■Other services for individuals
Tea course seminar/workshop/tea blend course
There are various kinds.
SHOUEI TEA was founded as a tea brand that does not use pesticides. Currently, we are developing tea-related businesses such as various courses, salon management, and tea utensil sales. We also carry tea utensils made by artists.
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More details about this release:
https://prtimes.jp/main/html/rd/p/000000011.000098157.html