Interbrand Japan Co., Ltd.
Interbrand Japan receives “iF Design Award 2024” for communication design from Mitsubishi Corporation Urban Development
……
Interbrand Japan Co., Ltd. (Minato-ku, Tokyo, President and CEO: Masahito Namiki), Japan’s largest branding company, is a branding project of Mitsubishi Corporation Urban Development, and has won Germany’s international design award “iF Design Award 2024”. (Communication field/Company branding).
https://ifdesign.com/en/winner-ranking/project/mcud-power-of-unity/645276 “iF Design Award” is one of the internationally prestigious design awards, Germany’s “Red Dot Award” It is considered one of the three major design awards in the world, along with the American
“International Design Excellence Award” and the American
“International Design Excellence Award.” In 2024, approximately 11,000 designs were submitted from 72 countries and regions. Mitsubishi Corporation Urban Development, a comprehensive developer of the Mitsubishi Corporation Group, was established as a subsidiary of Mitsubishi Corporation in 2007, and began its business as a
development and management company for commercial facilities.In 2013, the company transformed into a comprehensive developer of profitable real estate. did. As the business domain and business scale
changed/expanded, there was a gap with the credo established at the time of establishment, and the inflow and outflow of employees was accelerating, making strengthening employee engagement one of the issues. When rebranding under the new system in April 2022, it was necessary to re-formulate the credo, build brand assets that express this idea, and form a brand image both internally and externally. Interbrand Japan carefully unravels Mitsubishi Corporation Urban Development’s values and unique and innovative ideas, formulates a highly unique purpose and values, and visually expresses the organization’s ability to achieve its mission and objectives. We have developed a communication design system. In order to realize our purpose of “nurturing the future of cities through the power of imagination and the ability to realize them,” we focus on the importance of each employee’s individuality and sense of belonging. The key to the design was the kanji “三”, which is a common motif for all employees. In addition, we adopted three lines as elements to communicate not only to employees, but also to all stakeholders, including business partners and investors, mainly in the real estate industry. It embodies Mitsubishi Corporation Urban Development’s philosophy and values of imagining, realizing, and bringing about change. The “red bar” represents the strong passion and will of each and every employee, and expresses how they come together, flexibly change shape, and take on the challenge of solving problems in urban spaces. In order to realize our new purpose, Mitsubishi Corporation Urban Development will continue to foster the future of cities by further strengthening our organizational capabilities and leveraging the overwhelming conceptual and practical abilities possessed by each and every employee.
[Image: https://prtimes.jp/i/92/169/resize/d92-169-b528628100cd926379e3-0.jpg&s3=92-169-ba9335d9f2760dcd8779824667da792e-1466×690.jpg ]
About the iF DESIGN AWARD The iF DESIGN AWARD, organized by iF International Forum Design GmbH, is one of the world’s most
prestigious design awards since 1953. The iF logo is widely recognized around the world as a “proof of excellent design.” This award consists of nine categories: Product, Packaging, Communication, Interior Architecture, Professional Concept, Architecture, Service Design, User Experience (UX), and User Interface (UI), and each year receives over 10,000 applications from over 70 countries. The entries will be judged by more than 130 well-known design and architecture experts from 20 countries from the viewpoints of Idea, Form, Function,
Differentiation, and Impact. The winning works will be recognized at a glamorous awards ceremony attended by over 2,000 participants from over 40 countries, and will be exhibited at the iF design exhibition in Berlin. https://ifdesign.com/en/About Interbrand For nearly 50 years since its establishment in London in 1974, Interbrand has always been a world-leading branding specialist, providing clients with a combination of strategy, creativity and technology. We help drive growth for both brands and businesses. In an era where the social environment is increasingly uncertain, choices are more abundant than ever, and the speed of innovation continues to accelerate, customer expectations are moving faster than business, and values are changing and becoming more diverse. Pursue the truth hidden deep in the ever-changing insights of people, quickly grasp their thoughts and expectations, and decide to provide an experience that exceeds expectations, and put it into practice. At Interbrand, we believe that such decisions and practical actions (Iconic Moves(TM)️) are necessary. At Interbrand, we use cutting-edge analytical methods such as “Brand Valuation(TM),” which was recognized as the world’s first global standard for measuring the monetary value of brands by the International Organization for Standardization (ISO). The strategy team, the creative team with numerous awards and high creativity, and the experience activation team that implements the brand in society work together as one team, and as the client’s growth partner, we develop the business from the vision. We support projects with a focus on reconsidering (Envision), creating demand (Innovation), and causing changes in stakeholder behavior (Transformation). About Interbrand Japan Interbrand Japan was established in Tokyo in 1983 as
Interbrand’s third base after London and New York. We have
incorporated advanced global approaches and knowledge, including support for incorporating customer perspectives into management through co-creation workshops with customers, etc., for various organizations such as Japanese companies, foreign companies, governments and public offices. , provides branding services that go beyond traditional branding. For more information about Interbrand Japan, please visit https://www.interbrandjapan.com.
LinkedIn (https://www.linkedin.com/company/interbrand-japan/)X (https://twitter.com/InterbrandJapan)Facebook
(https://www.facebook.com/interbrandtokyo/)Instagram (https: //www.instagram.com/interbrand_japan/)
More details about this release:
https://prtimes.jp/main/html/rd/p/000000169.000000092.html