[I-ne Co., Ltd.] YOLU’s “nighttime beauty method” supports your good morning Special movie “A good night creates a good morning” released
*View in browser* *I-ne Co., Ltd.*
Press release: April 1, 2024
**
YOLU’s “Nighttime Beauty Method” supports your good mornings Special movie “A good night creates a good morning” released
*～Starting April 1st, we will start an SNS campaign where you can win a 5-piece set～*
* I-ne Co., Ltd. (Head office: Kita-ku, Osaka)
“YOLU”, a night care beauty brand with cumulative sales of over 25 million units*1, is developed by “YOLU”, which transforms busy people’s limited night time into deep and intense beauty time. We are launching the “A Good Night Makes a Good Morning” campaign to help you enjoy a pleasant morning with impressive results through the “Nighttime Beauty Method.” *
* YOLU official
On YouTube, we will be releasing a special movie titled “A Good Night Makes a Good Morning” starring barista Mitsuki Shinta and yoga instructor Haruka Kuriyama. In addition, we will be holding an SNS campaign starting April 1st (Monday) where you can win a 5-piece set of your favorite series by lottery. Please take this opportunity to experience YOLU’s nighttime beauty method. *
Special site: https://yolu.jp/special/yakanbiyou_method/
*1 Based on cumulative sales of all YOLU categories (in-house research from August 2021 to June 26, 2023)
*What is the “nighttime beauty method” provided by YOLU*
“Night care beauty” is defined as the beauty routine performed at night in order to have a healthy morning. We offer “Night Care” from the time you get home until before you go to bed, and “Sleep Time Beauty” during the night while you are sleeping, to provide you with a finish that will leave you impressed the next morning.
* 01 Repair before bed*2/Moisturizing “Night Care” *
At the end of a hard day, give yourself some deep care. Enjoy a moment of peace before bed with an aromatic fragrance*3 blended with natural essential oils.
* 02 Beauty time while you sleep “Sleep time beauty” *
Prepare your sleeping environment so that you can have a deep and intense beauty time while you sleep, and spend a moment of peace. Prevents dryness and friction damage to your hair while you sleep, and keeps it moisturized.
* 03 For a pleasant and healthy morning “An impressive finish the next morning” *
When you wake up, feeling the nighttime beauty effects will make you feel lighter and help you start your day healthy.
*2 To repair hair *3 As a fragrance
* -Shampoo & Treatment-*
* 01 Night care *
Thorough night care while moisturizing the scalp and hair. Deeply repairs hair that has been damaged by color, perm, dryness, etc., right down to the ends.
* 02 Sleep beauty time *
Thoroughly coats each strand of hair. Protects working hair from dryness caused by air conditioners while sleeping and from damage caused by friction from bedding and pillows.
* 03 Impressed the next morning *
You will feel the effect when you wake up. You’ll be impressed by how easy it is to manage your hair and how easy it is to run your fingers through.
* Special movie “A good night makes a good morning” *
* ・Starring barista Shinta Mizuki *
*Nighttime beauty shampoo YOLU “A good night creates a good morning” Barista edition*
https://www.youtube.com/watch?v=51PooMTOPVQ
* ・Starring yoga instructor Haruka Kuriyama *
*Nighttime beauty shampoo YOLU “A good night creates a good morning” Yoga instructor edition*
https://www.youtube.com/watch?v=xzfjYQPocWg
*SNS campaign details*
* ■“YOLU A good night creates a good morning campaign” *
【Application period】
April 1, 2024 (Monday) 17:00 to April 16, 2024 (Tuesday) 23:59 [Winning prize]
5-piece set of shampoo, treatment, hair mask, hair oil, and hair mist from your favorite series
*Hair mist comes from the Calm Night Repair series.
【Application method】
1) Set your X account to public and follow the YOLU official account (@yolu_official).
2) Repost quoting “YOLU’s feeling of use” with #nighttime beauty method *Please let us know what you think when using it and how it looks the next morning.
*Applicants must complete both follow-up and quotation reposting within the application period.
* ■YOLU official SNS *
X: https://twitter.com/yolu_official/
Instagram: https://www.instagram.com/yolu_official/
TikTok: https://www.tiktok.com/@yolu_official/
*Product series list*
* -Calm Night Repair Series: Keeps dry hair moist and easy to manage-* Yoru Calm Night Repair Shampoo/Treatment/Hair Oil/Gel Hair Mask/Hair Mist * -Relax Night Repair Series: Easy to manage even curly hair-* Yoru Relax Night Repair Shampoo/Treatment/Hair Oil/Gel Hair Mask * ・Capacity/Price: *
Shampoo treatment bottle: 475mL, 475g / 1,540 yen (tax included) Shampoo treatment refill: 400mL/400g / 1,210 yen (tax included) Hair oil: 80mL / 1,540 yen (tax included)
Gel hair mask: 145g/1,540 yen (tax included)
Hair mist: 200mL/1,540 yen (tax included)
* -Deep Night Repair Series: Repairs damage with raw collagen*4-* Yoru Deep Night Repair Shampoo/Treatment/Hair Oil/Balm Hair Mask * ・Capacity/Price:*
Shampoo treatment bottle: 400mL/400g / 1,650 yen (tax included) Shampoo treatment refill: 350mL/350g / 1,320 yen (tax included) Hair oil: 80mL / 1,650 yen (tax included)
Balm hair mask: 145g/1,650 yen (tax included)
*4 Water-soluble collagen (moisturizing ingredient)
▼Details
https://prtimes.jp/main/html/rd/p/000000472.000012002.html
https://prtimes.jp/main/html/rd/p/000000511.000012002.html
https://prtimes.jp/main/html/rd/p/000000525.000012002.html
https://prtimes.jp/main/html/rd/p/000000588.000012002.html
*YOLU*
during the night
Create beauty
The busier people are, the shorter their night time is.
A limited time before and while sleeping
Transform it into a deep and intense beauty time,
Cleanse thoroughly during the night.
I feel more comfortable in the morning and feel lighter.
With self-care that awakens your beauty,
More carefree and beautiful.
night care beauty brand
YOLU
https://yolu.jp/
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000653.000012002.html
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