[Uchino Co., Ltd.] “Mother’s Day awareness survey” Approximately 40% of people do not worry about what to give as a gift!
*View in browser* *Uchino Co., Ltd.*
Press release: April 1, 2024
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“Mother’s Day Awareness Survey” Approximately 40% of people do not worry about what to give as a gift!
*What kind of gift will bring out a smile on your mother’s face? * Uchino Co., Ltd. (Headquarters: Chuo-ku, Tokyo/President: Nobuyuki Uchino), which proposes a healthy and comfortable lifestyle from bath time to a good night’s sleep, will operate from March 6, 2024 to March 12, 2024.
We conducted a “Mother’s Day awareness survey” targeting 801 men and women across the country. Submit your answer results to UCHINO Online We would like to inform you that it has been published on the Shop. https://uchino.shop/feature/2403questionnaire1
* ◆Topics*
1. Approximately 40% of people answered that they “don’t have any particular concerns” when choosing a gift. Are you actually buying anything?
2. The most popular gift is “Flowers/Houseplants,” followed by “Others.” Many answers that make you feel the love!
3. Approximately 41% of people change their gifts every year, and 44% are not particularly conscious about it.
Same result
1. Do you have any concerns when choosing a Mother’s Day gift? About 40% of people answered, “I don’t really worry about it.” What do you buy without worrying? When we dug deeper, we found that about 29% of people chose “flowers and ornamental plants.”
2.
What will you give as a gift for Mother’s Day this year? In response to this question, 30% of people answered “flowers and ornamental plants,” which was by far the top choice. Next, when we looked at “Other”, which was the most frequently answered category, we found that moms like “travel,” “cosmetics,” “clothes,” “pajamas,” “homemade dinner,” “scented cologne,” “hand-knitted hats,” and “meeting requests.” There were many heart-warming responses that showed the love they had for the company.
3.
Do you change your Mother’s Day gift every year? In response to this question, almost the same percentage of people answered “I’m not particularly conscious of it” and “I try to change it every year.” When we looked deeper into what people who seemed to be highly conscious about gifts who answered, “I try to change them every year,” actually purchased them, the number one choice was “flowers and ornamental plants.” 24%, “Fashion/Accessories” came in second place at about 18%, and third place was tied for “Food/Gourmet” and
“Health/Household Goods” at about 12%.
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Flowers are the standard gift, but more and more people are choosing pajamas because of the keyword health. Pajamas, which are worn for about 1/3 of the day, are the perfect gift to convey “thank you,” “good health,” and “I love you!” *
Good sleep pajamas * [Survey overview] *
Survey target: Men and women in their teens to 70s nationwide (female: 93.8%, male: 6%, other: 0.2%)
Survey period: March 6, 2024 to March 12, 2024
Research entity: Uchino Co., Ltd.
Research method: Internet research
Number of valid answers: 801
Uchino Co., Ltd.
Company name: Uchino Co., Ltd.
Head Office: 1-7-15 Nihonbashihoridomecho, Chuo-ku, Tokyo 103-0012 Established: August 8, 1947
Representative: Nobuyuki Uchino, Representative Director and President Items handled: Towels, towel handkerchiefs, bathrobes, pajamas, relaxing wear, baby items, etc.
Main customers: National department stores, mass retailers, specialty stores, catalog wholesalers, mail order, etc.
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