Takeuchi Pharmaceutical Co., Ltd.
Dreamy canned mackerel will start shipping on April Fool’s Day! ! We have jointly developed [THE PROTEIN mackerel boiled in water] which completely changes the image of traditional canned mackerel! ! Chiba Prefectural Choshi Commercial High School is working on the regional revitalization “Chosho Dream Market Project.” We jointly developed the product in collaboration with Shinda Canning Co., Ltd., a long-established canner business in Choshi City that has been in business for 118 years.
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Takeuchi Pharmaceutical Co., Ltd. (Headquarters: Nishigotanda, Shinagawa-ku, Tokyo; Representative Director: Yudo Ogura), which operates D2C and OEM businesses for health foods and cosmetics, is involved in the regional revitalization project “Chosho”, which is being undertaken by Chiba Prefectural Choshi Commercial High School. In the Yume Market Project, we collaborated with Shinda Canning Co., Ltd., a long-established canning company in Choshi City that has been in business for 118 years, to create a new canned mackerel product that changes conventional wisdom.[THE PROTEIN] We have developed mackerel boiled in water.
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[Development history] Chiba Prefectural Choshi Commercial High School A Chiba Prefectural Choshi Commercial High School student (Konosuke Tsuji, 3rd year 2020), who is active as a member of Japan’s national cycling team, uses protein supplements and nutritional supplements during training in his “problem research” class. , focused on the nutritional content of “canned mackerel” produced by a local can manufacturer, and changed the image of conventional canned mackerel to target young people, health-conscious people, athletes, and people in training. devised a new product. We commissioned Shinda Canning Co., Ltd., a long-established local can manufacturer, and Takeuchi Pharmaceutical Co., Ltd., a Tokyo-based company that manufactures and sells protein products, where graduates of Choshi Commercial High School are employed, to conduct joint development. We have completed the new product “THE PROTEIN mackerel boiled in water”, which emphasizes its large quantity and nutritional ingredients such as DHA and EPA.
Hiroyuki Ishige, Head of Commerce Department, Choshi Commercial High School, Choshi Commercial High School, Chosho Dream Market Project Shinda Canning Co., Ltd. (Head office: Choshi City, Chiba Prefecture, President and CEO: Kazuya Tokunaga)
For more than 110 years since its founding in 1905, Shinda Canning Co., Ltd. has taken advantage of its privileged location adjacent to Choshi Port in Chiba Prefecture, and has strived to create unique products that are particular about the materials used and that are not available from other companies. THE PROTEIN mackerel boiled in water contains 6.4g of collagen protein in boiled mackerel, making it a product that provides collagen protein in addition to mackerel’s natural protein. In addition to the traditional canned mackerel purchaser group, this product can also be used by health-conscious people, athletes, and people undergoing training. From now on, we will be introducing menu recipes using THE PROTEIN boiled mackerel on Shinda Canning Co., Ltd.’s Instagram. We will continue to develop unique and particular products and deliver them from Choshi to dining tables across the country.
Shinda Canning Co., Ltd. Sales Department
Takeuchi Pharmaceutical Co., Ltd. (Head office: Nishigotanda, Shinagawa-ku, Tokyo; Representative director: Yudo Ogura)
“THE PROTEIN mackerel boiled in water” has a high protein content due to the combination of collagen protein in addition to mackerel protein, and promotes healthy ingredients such as DHA and EPA, revolutionizing the conventional wisdom of canned mackerel. This is a new product.
We were involved in the design of a product that revolutionized the conventional wisdom of canned mackerel by providing collagen protein, which is suitable for food processing and has a characteristic of solubility, from our protein brand THE PROTEIN (commonly known as Zapro). It will also be sold at the official online shop. This will be distributed as soon as the sales date is decided.
Takeuchi Pharmaceutical Co., Ltd. SNS Public Relations Office Manager Takuya Kobayashi
THE PROTEIN Mackerel Boiled -The Protein Mackerel Boiled-
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“THE PROTEIN mackerel boiled in water” has a high protein content due to the combination of collagen protein in addition to mackerel protein, and promotes healthy ingredients such as DHA and EPA, revolutionizing the conventional wisdom of canned mackerel. This is a new product.
Product Summary
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Product name: THE PROTEIN mackerel boiled in water
Contents/Quantity: 150g/24
JAN code: 4907982102080
Shelf life: 3 years
Suggested retail price: Open price
Release date: April 1, 2024
Sales area: Nationwide
Manufacturer: Shinda Canning Co., Ltd.
Contact information regarding products
For inquiries regarding products, please contact us below.
[Contact information]
7400-7 Kuroocho, Choshi City, Chiba Prefecture 288-0003
Shinda Canning Co., Ltd. Sales Department
TEL: 0479-22-7557 FAX: 0479-22-3538
Inquiries regarding Chiba Prefectural Choshi Commercial High School For inquiries regarding development students or the regional revitalization “Chosho Yume Market Project,” please contact the following.
*Development student Kounosuke Tsuji will graduate in March 2024 and continue competing in the Meiji University Cycling Club from April 2024. If you have any questions or concerns, please contact us. [Contact information]
1781 Daimachi, Choshi City, Chiba Prefecture 288-0813
Chiba Prefectural Choshi Commercial High School
TEL: 0479 (22) 5678 FAX: 0479 (24) 9819
Person in charge: Hiroyuki Ishige, Chief of the Commercial Department (in charge of Chosho Dream Market Project)
About Takeuchi Pharmaceutical Co., Ltd.
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We are developing our own brands, including health foods centered around the protein brand (THE PROTEIN), skin care and body care products other than makeup such as skin care for moms and babies, men’s skin care products, and wax hair removal. We have two factories in Adachi-ku, Tokyo, and have built an in-house SCM (supply chain management) that covers everything from raw material procurement to manufacturing and sales, thereby achieving integrated manufacturing. In addition, we are developing an OEM business that leverages our knowledge in developing and marketing our own brands, as well as a wholesale business for cosmetics.
Company Profile
■Company name: Takeuchi Pharmaceutical Co., Ltd.
■Representative: Representative Director Yudo Ogura
■Location: 5F Gotanda NT Building, 1-18-9 Nishigotanda, Shinagawa-ku, Tokyo ■Established: September 2016
■URL: https://takeuchi-corp.jp/
■Business content: D2C and OEM business for health foods and cosmetics ■Group company: Oizumi Co., Ltd. (TSE Prime 6428)
■Public Relations Group Desk
Kobayashi TEL: 070-2426-8288
E-MAIL: t.kobayashi@kinpica.jp / pr@kinpica.jp
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