Hue-ish Co., Ltd.
Hue-ish Co., Ltd. is launching communities across the country that aim to create towns where families with children who have moved to rural areas can take on challenges with peace of mind!
We aim to increase the number of connections between families that support each other (≒ the number of related family members), prevent a society where people are left alone and raise children alone, and create a town where residents can realize what they want to do. ……
Today, April 1st, is “Full of Happiness” Day. Hue-ish Co., Ltd., which aims to create a society where families are free from isolation and loneliness, is a migrant community in municipalities across the country that aims to help migrants safely realize their ideal lives, jobs, child-rearing, and way of life even after moving. will be operated. We aim to increase the number of related family members and create a town where everyone can take on the challenge, by looking after the first year of immigrants, who tend to move and become isolated without local ties, mainly through senior immigrants in the area.
Our company supports April Dream, which aims to make April 1st the day to share dreams. This press release is a dream of Hue-ish Co., Ltd.
[Image 1: https://prtimes.jp/i/106885/12/resize/d106885-12-272598c373cf8cb95328-3.png&s3=106885-12-367597de107e3ff7d9d79ed3f963d144-1920×1080.png ]
What will we do? A community where the number of immigrant families increases, eliminates orphan parenting, and revitalizes the region. Rural migration, where people who live primarily in metropolitan areas move to rural areas. Even after the coronavirus, the number of consultations regarding local migration continues to increase. What kind of people want to move to rural areas? According to Persol Holdings’ 2022 survey, the most common type of people is the “I-turn type” who move to a different area from their hometown at 56.7%. This is followed by 40.1% of people who live in multiple locations, where they have their main living base but also set up bases in other areas and move back and forth, indicating that there are many people who wish to move to places with which they have no local ties.
Although this kind of migration is not often talked about, only half of the respondents say that their migration was a success (according to a survey by Neutral Works, Inc.). From the perspective of local residents, there are also cases where immigrants do not fit in and cause trouble.
[Image 2: https://prtimes.jp/i/106885/12/resize/d106885-12-e338e54608a02e87847a-3.png&s3=106885-12-0657006e9b49599648f7c1da464c9682-1920×1080.png ]
Therefore, we would like to realize community management that creates a soil where both immigrants and local residents can do what they want with peace of mind. There are four characteristics.
Operate a community where immigrants, senior immigrants, and people considering immigration can gather in specific municipalities. Community members can exchange information and consult about work, living, child-rearing, etc. in the area.
Create opportunities to get together and have fun, such as regular dinner parties, and foster relationships where people can help each other and not feel isolated.
After one year, former migrants continue to be involved in the community as senior migrants.
Through community activities, the number of connections between families who can support each other increases (≒ the number of related family members), which in turn prevents orphans and revitalizes the community, creating a town where residents can realize what they want to do. We aim to realize this.
Why we do it | We want to support a way of life in which all family members support each other in what they want to do, without
sacrificing anyone.
The shape of the family has changed over time. For example, from the days when it was common for men to earn money and women to take care of the house, now 70% of households have two working parents. The concept of “family career,” in which couples work together to build careers in order to enrich each other’s lives without sacrificing opportunities for either spouse due to marriage, is also attracting attention.
The husband supports her while her career is at a standstill before and after giving birth, and after giving birth, she increases her savings with a double income, and in her 40s or so, the husband provides a period of re-learning, and the wife supports him. The idea is to flexibly build a career as a family without being bound by gender roles.
At Hue-ish Co., Ltd., we operate our business with the desire to support the lifestyle of all family members by supporting each other in what they want to do. The key to support is the related family population.
[Image 3: https://prtimes.jp/i/106885/12/resize/d106885-12-1cb73018527dc99d0f5b-0.png&s3=106885-12-20625daa1bc663166dd406dce5ddccbb-1920×1080.png ]
First of all, there are related people who act as facilitators who verbalize the family’s honest feelings. The more a family member speaks, the more likely they are concerned about the other person’s situation and hold back or hold back so as not to make the other person worry. However, a facilitator can help you communicate in a light and flat manner without being heavy-handed about what kind of challenge you really want to try, what you are worried about, and what kind of help you need.
Next, there are the related population, such as mentor families, who are practicing ways of building relationships, living, and careers that are different from those of their own families. They help us realize the diversity of ways of living, give us an opportunity to reevaluate our family, and give us courage when we take on challenges as a family.
While mom-only and dad-only meetings are important, for families, the number of people involved becomes a common language, making it easier to share a vision and moving one step closer to a relationship of mutual support.
Efforts to date: Building relationships between husband and wife who support each other, and supporting migration to rural areas. “I want to do it for the whole family!” To support the realization of “a way of life that supports each other,” we have operated two businesses so far. 1) Dialogue facilitation business in which the family acts as a dedicated facilitator to verbalize and visualize what the family wants to do. 2) A related population that creates a home-like place where families can release their true selves and relationships like relatives. This is a creative business. Through these efforts, we produced the results shown in the figure.
[Image 4: https://prtimes.jp/i/106885/12/resize/d106885-12-6bfe3858f3f43892b827-0.png&s3=106885-12-6d11e0cad8378ab865f252615693423a-1920×1080.png ]
More specifically, in the past we have carried out the following projects from the perspectives of “migration” and “dialogue
facilitation for couples.”
In order to prevent divorce after migration, an initiative to support couples in dialogue before and after migration
https://www.atpress.ne.jp/news/304374
Initiatives that supported couples to harmonize their values regarding migration
https://prtimes.jp/main/html/rd/p/000000002.000106885.html
-Specific changes that have begun to occur-
Through these efforts, we are beginning to see signs of change among the couples and families who have been involved with us.
・Through repeated conversations with our facilitators, the couple deepened their understanding of what each other wanted to do, and began to support each other’s careers as a project for the two of them.
・By being able to connect with families in the local area through our company, we have been able to reflect on ourselves and think, “That kind of relationship is great,” and have started to have more positive conversations toward common ideals.
This program was conceived from the desire to spread these changes in areas rather than points.
From now on, we are looking forward to hearing from anyone who sympathizes with our dream!
We are looking forward to exchanging opinions with individuals who want to realize a lifestyle in which everyone in their family can support each other’s aspirations, municipalities who want to work with us to create a town that can make this a reality, and companies who can support our efforts. Please let me do it!
Contact information for this matter
https://hue-ish.com/contact
“April Dream” is a project by PR TIMES in which companies broadcast their dreams that they hope to eventually come true on April 1st. We are seriously aiming to make this dream come true.
References
“Persol Research Institute releases survey results on rural migration: 53.4% of migrants do not change jobs when moving, and 58.6% have no change in income.”
https://prtimes.jp/main/html/rd/p/000000625.000016451.html
“Only half of people answered that moving to rural areas was a success [Migration Survey Report]”
https://prtimes.jp/main/html/rd/p/000000044.000041566.html
More details about this release:
https://prtimes.jp/main/html/rd/p/000000012.000106885.html