We will work seriously with the HOTPLUS series to create an
environment where everyone can enjoy a hot meal even in the event of a disaster.
*View in browser* *Yamamoto Shoji Ltd.*
Press release: April 1, 2024
April Dream Project
**
We will work seriously with the HOTPLUS series to create an
environment where everyone can enjoy a hot meal even in the event of a disaster.
*We support April Dream, which aims to make April 1st the day to share your dreams. This press release is a dream of “Yamamoto Shoji Co., Ltd.” *
This press release is a dream sent out by a business operator who sympathizes with the April Dream project and wants to make April 1st a day full of dreams, hoping to make them come true.
Yamamoto Shoji Co., Ltd. (Representative Director: Yamamoto) sells the “HOTPLUS” series of food heating kits that use heat generating agents.
Junichi, head office: Fushimi-ku, Kyoto City, hereafter Yamamoto Shoji) aims to make April 1st the day to spread dreams.
I agree with Dream. This press release is a dream of “Yamamoto Shoji Co., Ltd.”
Achieved shipment of 10,000 units within 5 months of release of “Warm Food Box”! Isn’t your goal to “buy” or “prepare” to prepare for an emergency? Even though I bought it, I don’t use it or eat it.
What can we do to make it convenient and easy to use as a daily necessity? “Warm Food Box” was developed by seriously facing such issues head-on.
Thanks to your support, since its release in October 2023, it has been handled and introduced by local governments, home centers nationwide, home electronics retailers, and many companies, and we have shipped a total of 10,000 units to date. (As of March 2024)
HOTPLUS Warm Food Box
View details
We will also actively engage in disaster prevention awareness activities. In the “Reiwa 6 Noto Peninsula Earthquake” that occurred on January 1st, there were many news reports about people affected by the earthquake having difficulty eating cold meals in the bitter cold of midwinter.
At the time of the Great Hanshin-Awaji Earthquake 29 years ago, many people at evacuation centers were similarly ill from cold food, and even though things around us have become modern, the food still remains cold.
In Japan, a disaster-prone country, we are working with people who are working to spread the word about the importance of being well prepared, and through disaster prevention drills and various events across the country, we are teaching many people the importance of hot meals. I have experienced it.
Disaster prevention festival
Home center disaster prevention event
We will be exhibiting at the exhibition in 2024!
At the exhibitions of various genres that we have exhibited since August 2023, many people have been able to experience the “Warm Food Box” for themselves.
August 2023 JAPAN DIY HOMECENTER SHOW
September 2023 Food Store Solutions Fair
October 2023 RISCON TOKYO
October 2023 Disaster Prevention Goods EXPO
November 2023 Camping & Glamping EXPO
February 2023 Earthquake Disaster Countermeasures Technology Exhibition Yokohama Disaster prevention goods EXPO
Camping & Glamping EXPO
We are planning to exhibit at many exhibitions this year, and will do our best to create booths that everyone can experience first-hand. Aiming for better products!
We will be sure to take in the valuable opinions and requests we receive from everyone at various locations, and will utilize them in future product development and tie-up products with other companies.
Yamamoto Shoji Ltd.
【inquiry】
132 Takeda Jobodaiin-cho, Fushimi-ku, Kyoto 612-8445 NU Office Kyoto Takeda 5F Email info@yamamotocorp.com
Business hours: Weekdays 9:00-17:00
URL https://www.yamamotocorp.com
Phone: 075-605-5169
“April Dream” is a PR event where companies send out their dreams that they would like to achieve in the future on April 1st.
This is a project by TIMES. We are seriously aiming to make this dream come true.
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000002.000133361.html
*Download press release materials*
https://prtimes.jp/im/action.php?run=html&page=releaseimage&company_id=133361&release_id=2