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Home » SprinkleTokyo Towards a society where “skin-friendly” cosmetics are more familiar

SprinkleTokyo Towards a society where “skin-friendly” cosmetics are more familiar

Towards a society where “skin-friendly” cosmetics are more familiar “Kirei Kibun”, an EC site that handles carefully selected natural skin care and hair care items manufactured in Asia such as Thailand and produced in Japan, will open on April 2nd.
In countries in Asia (Thailand, Sri Lanka, etc.) where the concept of Ayurveda is widespread, there are many options for natural cosmetics that are gentle on the skin, and they are very familiar to people. Sprinkle Tokyo Co., Ltd. will help more people in Japan address their skin concerns by selling products that do not use substances that may irritate the skin as much as possible at their EC “Kirei Kibun,” which opened on April 2nd. We aim to create a society where people can choose natural cosmetics that suit them.
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Our company supports April Dream, which aims to make April 1st the day to share dreams.
This press release is a dream of “Sprinkle Tokyo Co., Ltd.”
Sprinkle Tokyo Co., Ltd. (Location: Shinjuku-ku, Tokyo,
Representative: Mitsuka Yamaura) has announced that on its EC site “Krei Kibun”, which will open on April 2nd, there are no substances such as parabens, mineral oil, alcohol, artificial colorants, fragrances, etc. By providing products that do not use additives or other substances that may irritate the skin, we will contribute to a society with a richer selection of skin-friendly cosmetics.
■Why Asian cosmetics now?
I have often visited Southeast Asia since I was a student, and a year and a half ago, I discovered skin care products made in Thailand that are gentle on the skin. When I bought it as a souvenir and brought it home, various people, including my sister and mother who were suffering from skin problems such as sensitive skin and atopic dermatitis, were surprised that it was less irritating and became very interested in Asian natural products. I now have confidence in cosmetics.
I then visited a number of cosmetics factories in Thailand, other Southeast Asian countries, and Sri Lanka in order to develop cosmetics, but the most memorable thing I saw during that time was “When I went to Japan, I couldn’t find many natural cosmetics. “Why is that?” was the question asked by the local people. It is true that “skin-friendly” cosmetics have become an established genre in Japan, but they account for less than 10% of the domestic cosmetics market, and are primarily aimed at people with specific skin concerns such as sensitive skin or atopic dermatitis. The current situation is that we are stuck in one genre.
■Market size ratio of organic cosmetics in Thailand and Japan However, Southeast Asia such as Thailand, India and Sri Lanka are advanced countries in organic medicine, and there are many countries where the philosophy of traditional medicine “Ayurveda”, which originated in southern India, has been deeply rooted for a long time, and cosmetics using herbs and natural plants. Because there are so many cosmetics available, the market has become an environment where “skin-friendly” cosmetics are readily available.
According to a survey of natural cosmetics in Thailand’s cosmetics and personal care market by Statista (Headquarters: Hamburg, Germany, CEO Friedrich Schwandt), which actually provides one of the world’s largest statistical research data platforms, Thailand’s domestic market continues to expand. Organic cosmetics account for 20-25% of the cosmetics market, and this trend is expected to continue. Personally, until I realized the appeal of cosmetics from Thailand and other Asian countries, I didn’t have the option of choosing natural or organic products when purchasing cosmetics in Japan as a consumer. However, in an environment where the characteristic of being “skin-friendly” is seen as something familiar, rather than just a genre, there are many product choices. As a result, I realized that it was easy to find products that suited my skin concerns in terms of effectiveness and efficacy.
■Increasing number of people with skin concerns such as sensitive skin In fact, in Japan as well, the need for cosmetics for sensitive skin due to air pollution, allergies, fatigue, and unsteady skin is increasing year by year.
According to a survey on the domestic sensitive skin cosmetics market in 2022 by Yano Research Institute, the market size of sensitive skin cosmetics for people who suffer from sensitive skin due to factors such as atopic dermatitis, allergies, seasonal changes, stress, etc. , has been increasing every year, except for the contraction during the spread of the new coronavirus infection in fiscal 2020. Yano Research Institute predicts that the size of the sensitive skin cosmetics market in fiscal 2023 will be 93.5 billion yen, 103.3% from the previous year, and the sensitive skin cosmetics market is expected to continue on an expanding trend in the future.
[Image 2:×592.jpg] ■Thailand-made organic skin care brand “Herbal Shot” for those who suffer from fluctuating and sensitive skin is now on sale at MAKUAKE We are currently conducting pre-sale of “Herbal Shot,” an original skin care brand made in Thailand and produced in Japan, which aims to expand the beauty options for people with sensitive skin, atopic dermatitis, and fluctuating skin. We started pre-sales on the crowdfunding platform MAKUAKE on March 18th, and reached our goal within 4 days, and as of today, with 6 days remaining, we have already achieved over 180% of the target amount.
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■In a world where there are many choices for “skin-friendly cosmetics” Our own e-commerce site “Kirei Kibun”, which opened on April 2nd, not only sells “Herbal Shot” which is currently on pre-sale, but also searches for hidden gems from around the world based on the concept of “Enjoy your days through beauty” and discovers Japanese products. We will sell products that have been commercialized in a form that people can use with peace of mind. At that time, by providing cosmetics that are gentle on the skin, we will strive to create a society where natural cosmetics are more accessible to people who have lost skincare products due to skin problems.
“April Dream” is a project by PR TIMES in which companies broadcast their dreams that they hope to eventually come true on April 1st. We are seriously aiming to make this dream come true. I know you are very busy, but I would appreciate it if you could cover this matter and use the power of reporting to reach more people.
■Contact company name: Sprinkle Tokyo Co., Ltd. Representative: Mitsuka Yamaura Address: 58-7 Yaraicho, Shinjuku-ku, Tokyo 162-0805
Established: July 2023
TEL: 050-5532-2447
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