Social Service Co., Ltd.
Supporting postpartum mothers’ mental health problems. “MaMaTo”, where you can consult with other moms who have the same problems such as night crying and breastfeeding, will be fully distributed from April 2nd!
There is a function that allows you to share information with your dad! ……
From Tuesday, April 2, 2024, Social Service Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director Chizue Shirakata: hereinafter referred to as “Social Service”) will launch the app “MaMaTo”, which aims to prevent postpartum depression. )” will be officially distributed on the Apple Store and Google Play Store. There are many postpartum care apps, but most of them focus on the baby. However, “MaMaTo” is an app that allows mothers to take the lead in mental self-care.
▶Please visit the official website of this app from the URL below. [URL] https://mamato.jp/
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A system that allows mothers to notice their own mental health problems through daily records
■AI automatically calculates depression level, subjective sleep, and attachment formation with baby
As for the basic function, just by answering a simple daily
questionnaire, you can record the mother’s feelings and sleep records on a daily and monthly basis. Based on that data, the AI
automatically scores the mother’s level of depression, subjective sleep, and attachment to the baby, and after making automatic calculations, provides helpful comments tailored to the mother on that day. You can also receive information such as alerts and regular support when things are not good.
In addition, when mothers do not have anyone around them to talk to or about topics that are difficult to talk about with those close to them, MaMato allows mothers with the same problems, such as night crying or breastfeeding, to consult with each other.
Other features include a feature where moms can specify the person they want to be praised for and the app will praise them
unconditionally, and there are also columns that can be read for a change of pace during breaks from childcare.
Daily records allow mothers to objectively reflect on their own mental state, and the alert function allows mothers to quickly notice their own mental health problems, which is expected to help prevent postpartum depression. By learning the correct knowledge, we will support you so that you can take action such as dealing with the problem appropriately on your own or seeking advice instead of having to deal with it alone.
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Created with the help of Keiko Yoshida, a leading expert on bonding. Abuse can be prevented
■Preventing abuse
“Bonding” refers to the emotional bond that a mother has with her child, and when a mother does not feel anything towards her baby, but rather feels rejection or anger, this is called “bonding disorder.” Attachment is the behavior in which children approach their caregivers in search of safety and security.
“MaMaTo” was created by asking the leading expert on bonding, Keiko Yoshida, to teach us, listening to many supporters across Japan, and researching and analyzing the voices of mothers. is. By doing so, we can hope to prevent abuse due to bonding disorders.
Focuses on the relationship between mother and child during childhood, which influences the child’s life. Enriching personality development and mother-child relationships
■Academic support
Do you know the saying, “The souls of triplets can reach 100”? If children are raised with kind words, they will become kind. If the mother can interact with the baby in a calm and relaxed manner, that calmness will be passed on to the baby.
Regarding the possibility that childhood experiences influence emotional behavior, personality, thinking, etc. after adulthood. It has been well studied from a psychiatric or psychological perspective. Everyone agrees that the family plays an important role in the development of a child’s personality.
There are numerous academic articles that focus on the relationship between the mother-infant relationship during childhood and the development of the child’s personality.
“Mamamto” supports character development and the foundation of the mother-child relationship in order to enrich it.
The time you spend with your baby will never come back. It is made with the desire to cherish each day.
Awareness of postpartum depression. Developing products based on mothers’ voices ■President Shirakata’s thoughts
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Postpartum depression has a prevalence of approximately 10% and is associated with low mood, loss of enjoyment, and
The condition often develops within three months after giving birth, with complaints of feelings of self-blame and low self-esteem. While maternity blues usually subside within 1-2 weeks, symptoms can last for more than 2 weeks.
Background factors for the onset include a history of depression and lack of support from a partner.
It is said that childcare environment factors also have a large influence. Postpartum depression has an impact on the mother-child relationship, an impact on the father’s mental health,
“Impact on children’s long-term emotions and development” and significant impact on mother-child relationship and family
It is necessary to provide appropriate care. *1
Based on this background, “MaMaTo” helps you recognize postpartum depression early on, learn the correct knowledge, and take action such as dealing with it appropriately on your own or seeking advice instead of carrying it alone.
“MaMaTo” is an app developed with the emphasis on the fact that it is really important for mothers in Japan to satisfy themselves with lots of love so that they can be happy and fulfilled. Our company president Shirakata’s wish is “By using MaMaTo, mothers around the world will be able to face their babies as calmly as possible.”
*1: Quoted from “Japan Society of Obstetricians and Gynecologists July 2017 Maternal Mental Health Care Manual”
▼Reference materials
Japan Obstetrics and Gynecology Association (Public Interest Incorporated Foundation) July 2017 Click here for the Maternal Mental Health Care Manual
https://www.jaog.or.jp/news/mental/
▼Click here to download the app
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[Apple store] https://apps.apple.com/jp/app/mamato/id6466366474 [Google play store] https://play.google.com/store/apps/details?id=jp.mamato About Social Service Co., Ltd.
◼️About Social Service Co., Ltd.
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Based on the philosophy of “creating media that changes lives,” our company publishes media aimed at middle-aged and elderly seniors, expectant mothers, and elementary school students. As media for expectant and nursing mothers, since 2013, we have been planning the official information magazine “Anata to” and “Anata to Plus” of the Japan Mother Ogya Donation Fund (Headquarters: Shinjuku-ku,
Tokyo/hereinafter referred to as “Ogya Donation Fund” *1), a public interest incorporated foundation. We compiled this report and visited facilities for children with disabilities to learn about the facility conditions, activities, and issues, and exchanged opinions with related parties.
URL: https://sc-sv.com/companysummary
◼️Company overview
Company name: Social Service Co., Ltd.
Head office location: Kasumigaseki 3-chome Building, 3-6-5
Kasumigaseki, Chiyoda-ku, Tokyo
Representative: Chizue Shirakata, Representative Director
Established: February 2007
Capital: 48.79 million yen
Business details: Magazine publication/advertisement/communication business/school education support business/senior marketing
business/medical media business
(*1) About the Ogya Donation Fund
The Ogya Donation Fund aims to contribute to the prevention and treatment of mental and physical disabilities and to promote child welfare.The Ogya Donation Fund aims to contribute to the prevention and treatment of physical and mental disabilities, and to promote child welfare. We are doing business.
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