RJC Research conducted a “Survey on Saving Food” and found that 74.6% of people eat breakfast “almost every day.”
*View in browser* *Impact Holdings Co., Ltd.*
Press release: April 2, 2024
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RJC Research conducted a “Survey on Saving Food” and found that 74.6% of people eat breakfast “almost every day.”
*Many people in households with family members living together eat it every day, and many people in households living alone do not eat it every day.
When it comes to things to consider when it comes to breakfast, the top choices are “easy to eat,” “easy to prepare,” and “well-balanced nutrition.” *
RJC Research Co., Ltd. is a wholly owned subsidiary of Impact Holdings Co., Ltd. and operates a marketing research business.
(Headquarters: Shibuya-ku, Tokyo, President: Masakazu Noguchi, hereinafter referred to as “RJC Research”) is a job introduction site “MediF”
We conducted a “Breakfast Survey” among 354 registered staff members and media crews nationwide (men and women aged 20 to 69).
The new year is a time when many people’s lives change. We asked them about the current state of breakfast, which is the beginning of the day.
* [Summary of survey results] *
● 74.6% of respondents said they eat breakfast “almost every day.” ● Households with families living together, especially those with small children, are more likely to eat food “almost every day,” while households living alone eat “almost never.”
24.4% responded, which is higher than other groups.
● The top priorities for breakfast include “easy to eat,” “easy to prepare,” and “a good nutritional balance.”
● When it comes to breakfast, 37.3% of the respondents said that they “prepare their own breakfast and eat it at home,” but for
single-person households,
Many people say, “I add a little extra work to what I bought and then eat it at home.” “I eat what I bought as is at home.”
*Frequency of eating breakfast*
● Most people eat breakfast “almost every day”, with 74.6% of people eating breakfast “almost every day” and 87.9% eating breakfast “once a week or more”.
is eating breakfast. By lifestyle, households with families living together, especially those with small children of preschool age or elementary school age, said that the proportion of households with children living together was “almost every day.”
The proportion of people who eat breakfast increases.
● On the other hand, there are a certain number of people who (almost) don’t eat, and the percentage of households living alone who answered “(almost) don’t eat” is 24.4%, which is higher than other groups.
* Things to focus on for breakfast *
● “Easy to eat” “Easy to prepare” “Good nutritional balance” is at the top of the list of things to consider for breakfast. This suggests that many people are looking for a quick way to get some nutrition without taking too much time on their busy mornings. ● Looking at lifestyles, 33.3% of single-person households place importance on being able to spend money cheaply, a higher proportion than other groups.
● Households with children, especially those with growing school-age children, place emphasis on “filling up”, while families with small children place emphasis on “easily eating”.
It seems that there is a tendency to place importance on things like “ease of preparation and cleanup” and “something that family members and co-habitants like.”
● 42.0% of households consisting of only married couples place importance on “things that they like,” which is higher than other groups.
* What to eat for breakfast and how to eat it * For those who eat breakfast * ● Overall, “I cook my own food and eat it at home” was the most popular answer at 37.3%.
● Looking at lifestyles, the proportion of single-person households that “cook their own food and eat at home” is slightly lower, while the percentage of people who “add some extra effort to the food they buy and eat it at home” is slightly lower.
was the most common at 47.1%. Additionally, the percentage of people who “eat what they buy at home” is also higher than other groups. ● The percentage of households that “cook their own food and eat at home” was particularly high in households with “married couples only” and “the youngest child is in middle school or high school.” the above
Looking at the answers to “What is important about breakfast”, it appears that married couple households tend to place importance on “what they like for breakfast.”
● Households where the youngest child is a junior high school or high school student are more likely to feel satisfied.
The relatively high percentage of respondents placing importance on this suggests that many households cook and prepare breakfast at home, taking into consideration the quantity and cost of eating for their children.
*Survey overview*
Research method: Internet survey (net research)
Survey area: 47 prefectures nationwide
Survey target: Men and women aged 20 to 69 who are registered on the job introduction site “MediF”
Survey period: March 15th (Friday) to March 20th (Wednesday), 2024 Valid number of collected samples: 354 samples
*The figures in the charts and tables have not been adjusted for rounding, so the breakdown and total may not necessarily match. * Detailed survey results materials (other questions (usual
information sources, etc.), cross tabulation data by attribute, free response data)
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* Company Profile*
Company name: RJC Research Co., Ltd. (Impact Holdings Co., Ltd. consolidated subsidiary)
Representative: Masakazu Noguchi, President and Representative Director Established: July 1967 *Established as a new company in December 2017 due to spin-off
Head office location: Token International Building 6F, 2-12-19 Shibuya, Shibuya-ku, Tokyo
Business content: Planning, design, implementation, tabulation analysis, report creation, research consulting for market research, public opinion polls, social surveys, etc. (Proposals on optimal planning, design, and analysis methods)
, collection and analysis of various statistical data, general data, etc. WebURL: https://www.rjc.co.jp/
RJC Research is recruiting undercover investigators and survey monitors. Would you like to take part in an undercover investigation or answer a questionnaire?
WebURL: https://medif.jp/
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