PRINCIPE prive Co., Ltd.
The official Japanese online store of NY-based fashion brand “MEDIUM RARE” has opened.
Japan’s official online store is now open. We offer a wide range of unique apparel items that reflect the brand’s unique personality. ……
[Image 1: https://prtimes.jp/i/16079/572/resize/d16079-572-80d87241d7c76ab197bc-16.jpg&s3=16079-572-f3b659d8b10c05eddea6e3679235c4d3-826×1033.jpg] MEDIUM RARE, a fashion brand from New York, has opened its first official online store in Japan. We have started selling the archive collection (more than 50 types) including collaboration caps and crash jeans with New Era that we have sold in the past at
(https://mediumrareproduct.com).
As this is an archived model from the past, stock is limited and there are no plans to reproduce it, making it a valuable collection.
[Image 2: https://prtimes.jp/i/16079/572/resize/d16079-572-9abc6e28bcd441042115-10.png&s3=16079-572-ef1293e1cdcce04a17f775045341dfaa-1296×1944.png ]
[Image 3: https://prtimes.jp/i/16079/572/resize/d16079-572-66fc5c33c183b2c325c0-0.png&s3=16079-572-1ffd4a394e5068c09b0fc96378693169-1512×2268.png ]
We offer a wide variety of items, including nylon pants that are comfortable to wear and shorts with eye-catching vivid colors. We also plan to release new collections in the future. We are planning to sell new items that can be used in a wide range of situations, from underwear to innerwear and outerwear.
[Image 4: https://prtimes.jp/i/16079/572/resize/d16079-572-20d2bcc3436268cd2dc9-0.png&s3=16079-572-20241a2dbde124f2c07312d36c638274-826×1239.png ]
All MEDIUM RARE products are produced in Japan, and the silhouette, fabric, and stitching are thoroughly controlled. In addition, many of the items are street-like, from rough and loose hoodies to items with silhouettes that make use of the feel of fabrics such as nylon jackets and denim. VIPs like to wear it.
[Image 5: https://prtimes.jp/i/16079/572/resize/d16079-572-d7608e1e478f9173792d-15.jpg&s3=16079-572-b2ca128a0dded8bbc7c5c483909f157a-1381×1380.jpg ]
MEDIUM RARE Japan official website
https://mediumrareproduct.com
NEWERA×MEDIUMRARE
[Image 6: https://prtimes.jp/i/16079/572/resize/d16079-572-0ce3db8a41fb7d883959-0.jpg&s3=16079-572-bdcaefa2c37ae17461c60951793ed8ce-1512×1512.jpg ]
NEWERA×MEDIUMRARE
A collaboration cap with NEWERA, the king of baseball caps. In addition to the simple design decorated with both brand logos, this item is popular for its eye-catching color scheme.
Sales price: 9,900 yen (tax included)
Color: SAND/PINK
Size: free size
“E”CRUSHED&REPAIRED DENIM
[Image 7: https://prtimes.jp/i/16079/572/resize/d16079-572-8818e80e1bff03214380-11.jpg&s3=16079-572-8305b2c4a9f2577077dadc6a0e834ed2-1512×1885.jpg]
[Image 8: https://prtimes.jp/i/16079/572/resize/d16079-572-848c09644987be1122d4-13.jpg&s3=16079-572-0205fdd7502c810d923f4be62d4d3f16-2000×2000.jpg]
[Image 9: https://prtimes.jp/i/16079/572/resize/d16079-572-7a9b8a88377509f1fca6-12.jpg&s3=16079-572-541b6ba9a0e16a3047f2c48d7d0ff67e-1100×1100.jpg] “E”CRUSHED&REPAIRED DENIM
Denim pants with bold distressing for an edgy look. In addition to the distressed finish, there is a sense of fun incorporated into the details, such as stitching throughout, embroidery of the brand logo “E”, and a design imitating the marks of a Zippo lighter on the back pocket. It is finished.
Sales price: 50,600 yen (tax included)
Material: 98% cotton / 2% polyester
Size: S/M/L
CREW-SPAM Gray
[Image 10: https://prtimes.jp/i/16079/572/resize/d16079-572-5dc4f5d3116fe552a1ac-5.jpg&s3=16079-572-5472d162f9dcf3043c2b78672e017ed5-1800×2700.jpg]
[Image 11: https://prtimes.jp/i/16079/572/resize/d16079-572-c9dbe7057c020053aec2-14.jpg&s3=16079-572-e4848071336b3455fea75cf4762fe4b8-2048×2048.jpg] CREW-SPAM Gray
It features a unique design with a large dot picture imitating a Spam can printed in the center of the chest. Although the sizing is loose, the length is not too long, giving it a relaxed feel, and the sleeves and hem have sturdy ribbing, giving it a trendy rounded shape. Sales price: 26,400 yen (tax included)
Material: 100% cotton Color: gray, pink
Size: S/M/L
Stores available
MEDIUM RARE Japan official website
https://mediumrareproduct.com
Authorized store
Principe Prive Omotesando store 3-5-19 Kita-Aoyama, Minato-ku, Tokyo 3F03-6427-4367
About MEDIUM RARE
In the spring of 2016, CEO Yoda, who was in the business of trading vintage branded items, established the fashion brand “Medium Rare Product LLC.” Products featuring custom embroidery based on unique designs on vintage bags from famous brands were unveiled at a fashion show in Paris. Started doing business with famous select shops such as Maxfield in LA and Montaigne Market in Paris. Within a year of the brand’s establishment, Beyonce and Kendall Jenner were snapped wearing it, and its popularity accelerated. The brand was flooded with business requests from many select shops, and established itself as a popular brand, including collaborations with zanabayne. In 2018, we are not only customizing bags, but also developing original apparel products. We collaborated with the brand “Clot” produced by famous Hong Kong actor Edison Chen, and achieved sales around the world, mainly in Asia.In Japan, we also participated in Clot’s POP UP at Barney’s in Roppongi. Currently, he is actively developing apparel, customizing vintage items, and collaborating with famous brands. More details about this release:
https://prtimes.jp/main/html/rd/p/000000572.000016079.html