B-R 31 Ice Cream Co., Ltd.
Held for the first time in 5 years! The best work will be
commercialized in January 2025! Over 30 million combinations! Create your own flavor! “Thirty One Flavor Contest”
Application period: April 2, 2024 (Tuesday) to April 18, 2024 (Thursday) Best work voting period: May 9, 2024 (Thursday) to May 19, 2024 (Sunday)
……
B-R Thirty One Ice Cream Co., Ltd. (Location: 3-1-1 Kamiosaki, Shinagawa-ku, Tokyo / Representative Director, Chairman and President CEO John Kim: Tokyo Stock Exchange (Standard Market): 2268) will be announced in April 2024. Starting on the 2nd (Tuesday), we will be holding the “Thirty One Flavor Contest,” where you can create your own original flavor on the website, enter it, and commercialize the work that has been selected as the grand prize.
The “Thirty One Flavor Contest”, which was last held in 2019 and was a huge success with over 190,000 entries, will be held for the first time in five years. There are over 30 million flavors that can be created by combining flavors, toppings, and ribbons! We plan to commercialize the best flavor selected from the applications received and release it as a new flavor at 31 stores nationwide in January 2025. In addition, the grand prize winner will receive a super luxurious eGift of 61 eGifts (366 pieces in total) containing 6 regular variety boxes that you can enjoy Thirty-One all year round! We are looking forward to receiving many applications for this dream-like project where your unique original flavor becomes a product!
[Image 1: https://prtimes.jp/i/23547/237/resize/d23547-237-169e95efd733aab14298-10.png&s3=23547-237-00ca49ce0fa08e1dbc35816e478edd97-750×1334.png ]
Thirty One Flavor Contest
Special site (opens at 8:00 on 4/2 (Tuesday))
https://www.31ice.co.jp/contents/topics/2024fc_01.html
-Event schedule-
■Work application period: April 2nd (Tuesday) to April 18th (Thursday) Make your own original ice cream and apply on the special website! ↓
■Best work voting period: May 9th (Thursday) to May 19th (Sunday) After a strict screening, the 10 winning entries will be announced on May 9th, Ice Cream Day! Vote for the flavor you want to try the most! ↓
■The most popular work has been determined by user voting! (Scheduled to be announced in late May)
Scheduled to be released as a new flavor in January 2025!
What is Ice Cream Day?
The Tokyo Ice Cream Association (predecessor of the Japan Ice Cream Association) hoped to increase consumption of ice cream, and in 1964, the year of the Tokyo Olympics, on May 9th, the end of the ice cream season, after the holidays. It comes from holding an event. Since then, May 9th has been observed as Ice Cream Day every year. -Award-
■Best award (1 person)
[Image 2: https://prtimes.jp/i/23547/237/resize/d23547-237-a11c04a2087245ba8da1-1.png&s3=23547-237-553e3d01916c99c32003013e6ea71a3c-622×765.png] Grand Prize (1 person)
The work that received the No. 1 user vote among the excellent works will be commercialized and released as a new flavor in January 2025! As a supplementary prize, we will give away a “Variety Box Regular 6 eGift 61 pieces (366 pieces in total)”.
■Excellence Award (9 people)
[Image 3: https://prtimes.jp/i/23547/237/resize/d23547-237-9372115e41e009594cc7-2.png&s3=23547-237-5e7b90b269e92cfd751cc7b10722a961-627×442.png ]
Excellence Award (9 people)
Applicants with excellent works selected after screening by Thirty One will receive a “31 regular single eGift” that allows them to enjoy ice cream every day for a month.
■Participation award
[Image 4: https://prtimes.jp/i/23547/237/resize/d23547-237-a6954db4f4433ecadb8b-3.png&s3=23547-237-c254cdb0e79651a5e8e2336e53c79828-315×330.png ]
Participation award
[Image 5: https://prtimes.jp/i/23547/237/resize/d23547-237-33bd41fa21ef2b49e7c8-4.png&s3=23547-237-c01ed844923127a45f6c6826cd29e945-304×341.png ]
Participation award
●31 people will be randomly selected from among those who share on X after applying to receive a “Variety Box Regular 6 eGift”. ●Only for 31Club members who apply, 200 people will be randomly selected to receive a “Regular Single eGift”.
There are over 30 million flavors that can be created by combining flavors, toppings, and ribbons!
Each person can apply as many times as they like, so we look forward to seeing lots of ideas!
STEP1 Choose your ice cream, toppings, and ribbon and create!
[Image 6: https://prtimes.jp/i/23547/237/resize/d23547-237-44c37a866019f18ce711-5.png&s3=23547-237-c0561bb6c20312789fd844a62b099b8b-750×1334.png ]
STEP1 Choose your ice cream, toppings, and ribbon and create! There are 44 different options for the base ice cream! Choose one or two types from these. You can also choose from genres such as vanilla/milk, fruit, and sweets.
[Image 7: https://prtimes.jp/i/23547/237/resize/d23547-237-7cef5b1bf259ba2fd524-6.png&s3=23547-237-c44ffa01455153a1d5b51720c47c1817-750×1334.png ]
STEP1 Choose your ice cream, toppings, and ribbon and create!
[Image 8: https://prtimes.jp/i/23547/237/resize/d23547-237-586158fb644c9d08f252-7.png&s3=23547-237-08b8e63c2e695e4a1c415dcba239209a-750×1334.png ]
STEP1 Choose your ice cream, toppings, and ribbon and create! Choose one or more from toppings (2 types) and ribbons (1 type). There are so many toppings to choose from, from nuts and chocolate chips to crackling pop rock candy, you’ll be spoiled for choice! Finish with a variety of ribbons!
STEP2 Enter your original flavor name!
[Image 9: https://prtimes.jp/i/23547/237/resize/d23547-237-42ba781d776161ebf902-8.png&s3=23547-237-89bd8d0d163bbaf1afb01b3989bd9bf5-750×1334.png ]
STEP2 Enter your original flavor name!
Think of a unique and exciting name!
STEP3 Once completed, apply using the form!
[Image 10: https://prtimes.jp/i/23547/237/resize/d23547-237-ecaefb6d928a71fac9b3-9.png&s3=23547-237-771c84a741f9a158e47418fcd4c2918c-739×995.png ]
STEP3 Once completed, apply using the form!
You can make ice cream that looks just like the real thing on the special website!
[Image 11: https://prtimes.jp/i/23547/237/resize/d23547-237-8fa0398e56027be3d654-10.png&s3=23547-237-3680bc766402a2addd243ea3fa512ee4-630×853.png ]
STEP3 Once completed, apply using the form!
People who share on X will also receive a prize by lottery!
Your unique flavor is ready! Apply and aim for commercialization! Of course, you can save images of the flavors you create and share them on social media, so you can enjoy sharing them with your friends and family.
★☆★☆★☆The best work will be commercialized in January 2025! ★☆★☆★☆
(Reference material) Introducing the best works from past contests! The best flavor from past flavor contests was commercialized and after its release, everyone was satisfied with its deliciousness and it became popular!
Your creation may become a popular flavor!
2019 Flavor Contest Grand Prize
queen of nuts pistachio
(Number of applications: approximately 190,000 works)
[Image 12: https://prtimes.jp/i/23547/237/resize/d23547-237-2c0a129e666ca069a31e-11.jpg&s3=23547-237-518b83e77d22166992283f12f8b86dc9-347×339.jpg] Entry work (image submitted in the contest)
↓
[Image 13: https://prtimes.jp/i/23547/237/resize/d23547-237-d2372a49f1dadeca82d9-12.png&s3=23547-237-60a26d22f6310069ecf2c9694da4c4e3-1071×1952.png ]
actual flavor
An elegant combination of pistachio ice cream, known as the queen of nuts, butter cookie-flavored ice cream, scones, almonds, and salted caramel ribbon!
It has been enjoyed by many customers since its release, and it is still a popular flavor, ranking 6th in the limited-time flavor category in the 2023 “Flavor General Election”!
*Not on sale as of April 2024.
2017 Flavor Contest Grand Prize
caramel macadamia macchiato
(Number of applications: approximately 90,000 works)
[Image 14: https://prtimes.jp/i/23547/237/resize/d23547-237-5089571b26db4db4a7aa-13.png&s3=23547-237-13c27b3251bc95f6d758ac503b27efd2-850×1459.png ]
caramel macadamia macchiato
A cafe-like flavor that combines caramel and macadamia ice cream with coffee ice cream, macadamia nuts, chocolate bits, and chocolate ribbon.
*Not on sale as of April 2024.
2013 Flavor Contest Grand Prize
hole in one
(Approximately 70,000 entries)
[Image 15: https://prtimes.jp/i/23547/237/resize/d23547-237-04ffafd8a3a69e1cf3f0-14.jpg&s3=23547-237-aa23ded98e6c88cb3644cdc13843e207-500×750.jpg] hole in one
Use matcha ice cream to represent the golf grass, chocolate chips to represent the soil, scones to represent the golf ball, and condensed milk ribbon to create the lines of a rolling golf ball!
*Not on sale as of April 2024.
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Baskin-Robbins is the world’s largest ice cream specialty store chain with over 7,700 stores in 52 countries.
We offer 31 types of ice cream at our stores, selected from over 1,300 original flavors to suit the season.
Since our founding, our philosophy has been “We make people happy.” Our motto is to deliver happiness to our customers through ice cream. ーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーー
-Inquiries from the general public-
B-R 31 Ice Cream Co., Ltd.
○URL. https://www.31ice.co.jp/
More details about this release:
https://prtimes.jp/main/html/rd/p/000000237.000023547.html