C Channel Co., Ltd.
[Event report] 98% satisfaction rate of 300 beauty influencers! “Meet up at Lemon Square” is an offline event that provides a place for brands and influencers to meet.
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C Channel Co., Ltd. (Head office: 7th floor, Column Minami-Aoyama, 7-1-5 Minami-Aoyama, Minato-ku, Tokyo, President and CEO: Ryo Morikawa, hereinafter referred to as “C Channel”) will launch a special beauty service on Sunday, February 18, 2024. “Meet up at Lemon Square” is an event that creates an encounter between popular influencers and brands. We created encounters between 312 influencers and 11 beauty-related participating companies. The event ended on a high note, with a calming time and space that was not found in traditional offline events, which further deepened the relationships between the representatives of each sponsoring company and the influencers.
[Scenes from the day (video)]
[Video 3: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=XQAdSpT7rrY] Number of event-related posts: 468 posts (target period 2023/2/18-2/25) Deep communication between companies and influencers increased their desire to post, and a variety of posts related to the event were made. Capture 1. https://www.instagram.com/reel/C3fIQoULym5/ @mo.cosm Capture 2. https://www.instagram.com/p/C3pCta5r0AC/ @umiumium7777 Capture 3. @kaho.skincare
1.@mo.cosm
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2. @umiumium7777
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3.kaho.skincare
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On the day of the event, Misato Mizukoshi from SWEE Co., Ltd. also visited and enjoyed the booth.
The situation is also posted in the video posted by the person himself. https://www.youtube.com/watch?v=uPdjum-61-w
[Video 4: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=uPdjum-61-w] For the event
We live in an era where diversity is the norm, where everyone can shine by seeking their own individuality.
In the field of beauty as well, there is a demand for personalized information that suits each individual, such as personal color, skin type, and brand worldview and beliefs.
Lemon Square is an influencer platform born from the desire to provide a place where influencers and brands can meet.
This event is an offline event where influencers and brands can meet directly. It was designed to give you an opportunity to discover new brands and products that are perfect for you, and to create and expand your brand’s fan community.
At C Channel, we encourage connections between influencers who seek beauty and communicate with each other, and support influencers so that they can continue to be active.
“Meet up at Lemon Square” attended by 312 people
■Event overview
C Channel, which operates the platform “Lemon Square” where
approximately 25,000 influencers are registered (as of March 1, 2024), is a company that operates “Beauty Influencers” who continue to transmit diverse forms of beauty. We held the offline event “Meet up at Lemon Square” on February 18th, which provides a place where “brands” that are close to each individual seeking beauty can meet.
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Implementation date: February 18, 2023 (Sunday) 11:00-20:00
Admission: Completely by invitation only
Event name: Meet up at Lemon Square
Sponsor: Lemon Square (C Channel Co., Ltd.) https://www.corp.cchan.tv/ Venue name: EAT PLAY WORKS 5-4-16 Hiroo, Shibuya-ku, Tokyo
https://eatplayworks.com/
■Visitor breakdown
Number of visitors: 312 people
Total visitor followers: 4,451,699
■Participating companies and brands
Number of participating companies: 11 Participating brands: 14 Booth exhibition
rom&nd: rom&nd (iFamily SC Co.,Ltd.)
Etvos (Etvos Co., Ltd.)
SKIN1004 (Craver Corporation)
Carenabon (Kobayashi Pharmaceutical Co., Ltd.)
SUIKO (Tango Co., Ltd.)
Skin Aqua (Rohto Pharmaceutical Co., Ltd.)
Present offer
Love Liner, TIME SECRET, SUNCA (msh Co., Ltd.)
OPERA (Imu Co., Ltd.)
Daisy Doll (Club Cosmetics Co., Ltd.)
Kirei&co., MIRIMU (Nuzzle Co., Ltd.)
WHOMEE (Polite Co., Ltd.)
*(Company names in alphabetical order)
Comments from participating influencers
x.x.pixk.x.x https://www.instagram.com/x.x.pixk.x.x/
-Impressions of participating in the event-Thank you for inviting me to this wonderful event today and for taking care of me from beginning to end.
I received the WHOMEE highlighter that I was looking for in rom&nd’s new release, and it’s super exciting ������
Dear umiumium7777 https://www.instagram.com/umiumium7777/ –
Impressions of participating in the event – This is Umika! Thank you for your help at today’s event! They were very attentive even though they were busy, and I was able to take time to listen to explanations about each brand, and I had a lot of fun!
About offline event initiatives
C Channel has been continuously working on offline events since 2016, and has supported building relationships between influencers and users, and between brands and influencers. The previous event “NICE to ME by Lemon Square” supported by SBC (held in February 2023), which was held despite the coronavirus pandemic, ended with great success, and this event was held as a successor event.
This event was designed with the aim of limiting the number of participating influencers and securing time for communication between brands and influencers, as well as a space where they can have a safe conversation, in order to become an opportunity to form a community, which is a recent marketing trend. It has been done. As a result, the event received high praise from influencers (overall event
satisfaction: 97.6%), and we were able to conclude the event with positive reviews.
About the future
In order to leverage the value of the relationship between brands and influencers created through this event and build up deeper
communication, we will propose various measures such as independent offline events and joint product development.
Contact information
Inquiries from brands and companies about event plans using
influencers media01@cchan.tv Person in charge: Ishino Inquiries for influencers who wish to participate in the event m.motani@cchan.tv Person in charge: Motani
■What is Lemon Square?
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For influencer marketing, Lemon Square!! “Lemon Square” is a brand and influencer matching platform used by 25,000 influencers. Rather than reviews from a company or brand’s perspective, reviews that include the experience of actually using the product reflect the true feelings from a consumer’s perspective. By increasing the persuasive power of such passionate comments, the reliability of the product will increase dramatically, and it can become a valuable means of attracting new customers.
Particularly popular is the “Beauty Expert” (a Lemon Square influencer who specializes in beauty reviews and regularly posts beauty information along with fashion and lifestyle). It is
characterized by its high ability to reach followers (consumers) who want beauty information, and can be expected to gain recognition efficiently and effectively when promoting products aimed at women, mainly cosmetics. Lemon Square brand/corporate service page
https://www.biz.lemon.cchan.tv
Lemon Square Official Instagram
https://www.instagram.com/cchannel_lemonsquare/
■About C Channel Co., Ltd. C Channel Co., Ltd. has a mission of “creating smiles and energizing the world through the power of people and technology,” and a vision of “creating opportunities for everyone to shine in their own way.” As a business that supports the communication of individuals, we are growing with “Lemon Square”, a matching platform for brands and influencers who are influential on SNS, as the core of our business. We also provide marketing support that transcends the boundaries between offline and online, such as event planning and management. These marketing businesses are being developed in Japan, China, and Indonesia. [Company Profile] Company Name: C Channel Co., Ltd. URL: https://corp.cchan.tv/ Established: April 2015 Representative: Ryo Morikawa, President and Representative Director
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