SAKIYOMI, Video Advertising Analysis Pro, and BUZZMATE decide to form a strategic alliance for short video related business
*View in browser* *SAKIYOMI Co., Ltd.*
Press release: April 2, 2024
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SAKIYOMI, Video Advertising Analysis Pro, and BUZZMATE decide to form a strategic alliance for short video related business
*Professionals from various fields join forces to accelerate support for “UGC-like” short video production for corporate content* SAKIYOMI Co., Ltd. (Headquarters: Kita-ku, Osaka, Representative Director: Yuki Ishikawa) is a subsidiary of KASHIKA Co., Ltd. (Headquarters: Ota-ku, Tokyo, Representative Director: Kono [Park]) “Video Advertising Analysis Pro” operated by Katsuyoshi) and MISM Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Habe) We would like to inform you that the three companies of “BUZZMATE” operated by Chiori have entered into a strategic business alliance in the short video related business.
Through a partnership between three companies specializing in the field of SNS marketing, we will create a short video production system for corporate content with “UGC quality” that is easily accepted by general users.
1. Background of the strategic business alliance
A major trend in the SNS market in recent years is the growing interest in short videos that allow users to obtain information in a short amount of time. In response to this trend, companies that want to maintain and improve their SNS influence are required to expand their attractive short video content.
However, the majority of short videos are created by general users (UGC: User Generated).
Content), and the problem is that the content created by companies feels like commercials and is difficult to accept. In order for companies to gain influence on SNS in the future, they will need to distribute short videos that are more “UGC-like” in both regular SNS operations and advertising on SNS.
In order to solve this problem, the three companies have formed a business alliance to build a video production system with quality comparable to UGC so that corporate content will be naturally accepted by users.
2. Specific actions through strategic business alliance
The following four elements are necessary for producing short videos of UGC quality.
1. Analyzing popular content in the market and understanding its characteristics and trends
2. Script production based on analysis results
3. Shooting natural materials similar to UGC
4. Content production using editing technology dedicated to short videos This partnership has made it possible for these three companies to handle these tasks. 1 and 2 will be handled by “Video Advertising Analysis Pro”, 3 by “BUZZMATE”, and 4 and overall support by “SAKIYOMI”.
Specifically, we are preparing for the following collaborative projects. – One-stop short video production support business for companies – Advertising planner school business specializing in short videos – School business for editors specializing in short videos – Outsourcing matching business for school graduates, etc.
By having experts in each field in charge, we aim to improve the acceptance of corporate content by users.
*3. About video advertising analysis Pro/BUZZMATE*
*KASHIKA Co., Ltd.*
Representative Director: Katsuyoshi Kono (Park)
Address: SANNO BRIDGE B1-00, 2-5-6 Sanno, Ota-ku, Tokyo
Business details: Providing video and banner ad databases, consulting on advertising CR production, etc.
“Video Advertising Analysis Pro” is an analysis tool that collects more than 100,000 pieces of advertising data on the market each month, processes and organizes the collected data using its unique know-how, and provides useful indicators for analysis. In the two years since the service began, more than 1,400 companies have adopted it. It can be used in all situations, including project and media selection, production, and trend analysis.
URL: https://dpro-lp.kashika-20mile.com/
*MISM Co., Ltd.*
Representative Director: Chiori Habe
Address: 1-58-2 Yoyogi, Shibuya-ku, Tokyo
Business content: Advertisement production, etc.
“BUZZMATE” is an advertising model casting and video material rental service specializing in short video advertisements. “BUZZORDER” uses highly unique materials, including 450 registered models, to take custom-made creative shots and necessary materials, which can be obtained as early as the same day. We are also developing a
subscription service called “BUZZRENTAL” where you can rent video materials starting from 30,000 yen per month. We provide a wide range of materials, from general-purpose materials to UGC materials that blend into various SNS media.
URL: https://mism.co.jp/
4. About SAKIYOMI
SAKIYOMI Co., Ltd.
Representative Director: Yuki Ishikawa
Address: 7th floor, MF Sakurabashi 2 Building, 2-6-24 Sonezaki Shinchi, Kita-ku, Osaka, Osaka Prefecture
Business content: Instagram marketing support, etc.
Using operational logic based on hacked algorithms, we supported the growth of our Instagram account and gained a total of 4 million followers. In addition, more than 1,000 people have participated in the paid program “SAKIYOMI Members” to learn how to operate Instagram. The company’s Instagram account, which provides unique tips on Instagram management, has achieved 10,000 followers in three months and currently has 51,000 followers. In addition, Japan BS Broadcasting “Next
company”, MarkeZine, Nikkei xwoman
He is widely disseminating information as a pioneer of Instagram marketing, contributing articles on Instagram marketing such as serialization in ARIA.
URL: https://sns-sakiyomi.com/
Instagram: https://www.instagram.com/sakiyomi_/
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