Wellness Life Co., Ltd.
Supporting business success from a marketing perspective and an expert perspective! Wellness Life｜Information on the launch of product planning and supervision services to increase the probability of business success for cosmetics and food manufacturers
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Wellness Life Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Yuji Yamashiro) is pleased to announce the launch of a supervisory support service for cosmetics and food manufacturers to increase the probability of business success. -What is Wellness Life?-Support your business success from a marketing perspective and an expert perspective! Wellness Life provides comprehensive support from product planning to new acquisition support. We develop products that sell using experts’ knowledge and ideas based on trends.We create creative products that leverage the authority of experts and develop PR strategies to maximize your company’s services.
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-Needs that reach our company-We receive inquiries from companies that have concerns and issues in their efforts from development to sales of cosmetics and supplements. Among the assignments we receive, there are many cases where the product has already been completed and requests such as “I would like to appoint an expert as an authority as a supervisor” or “I would like to plan a PR strategy for the product” are requested, but the needs and needs of the target You may come across situations where the amount is not right and it takes time to resolve the issue (become able to sell). Therefore, if we can provide appropriate support tailored to each manufacturer before production, the accuracy of planning will improve and the possibility of increasing sales volume will increase. In a market where the way users solve problems has diversified, such as online sales of drugs through online clinics, functional claims, and quasi-drugs, it is important to plan products that take into account your company’s positioning and appeal. Given the market background in which the repeat rate for products manufactured at OEM factories is said to be as high as 20%, we believe that improving the accuracy of product planning will increase the probability of business success, so we offer product planning support services. Ta.
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-Service details- This service is a product supervision program service that allows companies to select raw materials for the products they want to manufacture, sample the prototypes, and use them, and then post them as “supervisors” on advertising materials. Our experts will improve the accuracy of your product planning and support your sales promotion activities. -Target needs-
1) I want to improve the accuracy of product planning based on sales promotion, PR, and expert knowledge. 2) I want to creatively utilize the authority provided by expert supervision. Target products: Food, health foods, cosmetics – Price: Excluding tax –
・Food and beauty expert: 600,000 yen ・Doctor: 900,000 yen *Payment terms: Project starts after deposit – Contents included in the service – ・Ingredient proposal: 1 initial time, 1 update of proposed ingredients, 1 confirmation of final ingredients・Test use of prototype products: 2 times ・Advertisement: Approximately 400 characters of comments about the product from experts and promotional photos will be provided, which can be featured in promotional materials for one year.
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As a registered dietitian, I am involved in the planning and development of foods and supplements, but based on the client company’s subjective and unresearched biased hypothesis, I asked an OEM manufacturing company to manufacture the product and sell it. Since the quantity is not what we expected, we sometimes receive inquiries about PR and sales promotion. From a registered dietitian’s perspective, even if you want to give advice that the ingredients are insufficient or that you have not selected the best ingredients, it is difficult to make changes after manufacturing, and measures that can be taken after manufacturing will not produce the desired results. My impression is that it is difficult to express this. I believe this is because they took SNS and fragmented information at face value and manufactured products without sufficient market and target analysis. From the pre-manufacturing product planning stage, we consider the situations in which the target customer will actually use the product, and if we have developed a product that meets the needs of the market, there are cases where over 100,000 units are sold in about a month. I believe it is important to have an image of the sales method at the product development stage and to make it a reality. Product planning is an effective way to increase the probability of sales success by determining how to appeal to target needs with concepts and solutions, and determining your company’s position based on an understanding of the competition. -Support results-
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We have a track record of supporting everything from market research, product planning, exhibition planning and construction, to PR and sales promotion. -Introducing promotion support-In addition to planning and development support, Wellness Life offers a one-stop promotion menu, including PR posts and advertising materials using experts with a large number of followers and registrants. We are working on content development such as appearances. Please feel free to contact us.
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-Request for information/Contact information-Wellness Life Co., Ltd. 2 Aoyama Center Building, 3-8-40 Minami-Aoyama, Minato-ku, Tokyo 107-0062 FTEL: 03-6823-4111 MAIL: info@wellnesslife.co.jp Corporate site: https:// wellnesslife.co.jp Talent Doctor:
https://www.talentdoctor.jp/
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