PitPa Co., Ltd.
PitPa Co., Ltd. produces over 1000 podcasts per year. Release of latest owned podcast usage examples
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PitPa Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Tatsuya Ishibe, hereinafter: PitPa) is a company that supports podcast marketing, and has been involved in the production of 1000 podcasts a year (January 2023 to 2023). We are pleased to inform you that we have surpassed the target (December 2018).
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PitPa Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Tatsuya Ishibe, hereinafter: PitPa) is a company that supports podcast marketing, and has been involved in the production of 1000 podcasts a year (January 2023 to 2023). We are pleased to inform you that we have surpassed the target (December 2018).
PitPa is involved in the production of podcast programs, including production support and marketing for corporate podcast programs. Last year (2023), the number of original programs we produced and programs for which we supported advertising distribution totaled 1,281, exceeding 1,000.
Of the 1,281 programs, 480 are original programs that we support from planning, recording, distribution, and analysis together with corporate sponsors.
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Utilizing the know-how gained through many years of experience in audio content, we provide support from planning to production to analysis. Together with audio content production professionals who have been active at radio stations, we combine the production and distribution of audio content and data analysis to support business, marketing, and PR using podcasts.
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In addition, PitPa also provides consulting on program production and advertising distribution.
Owned media has changed from “broad and shallow” to “deep and narrow.” Latest owned podcast usage examples
Podcasting has many attractive features that other owned media do not have. At PitPa, we believe that the characteristics of podcasts are that they can be listened to while listening, are long, and are low cost. Because it can be enjoyed only with the audio, it is possible to listen while listening, and because it can be listened to in a longer format, it is easier to build loyalty among listeners, and it is possible to accurately convey the content of complex contexts. Another appeal of audio media is that it can be produced at a lower cost than video or text media.
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Therefore, the strength of podcast distribution is that it is narrow and deep, and it is effective when used in combination with other owned media. Additionally, there are cases where companies are using it as owned media in a way that is different from other media. Incorporate audio content viewing within the recruitment flow to deepen your understanding of the company
Utilization example: Digital Garage Co., Ltd. “[New graduate recruitment] Digital Garage Podcast”
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In the case of Digital Garage Co., Ltd.’s “[New Graduate Recruitment] Digital Garage Podcast,” they produce a podcast program for new graduate candidates and directly deliver real voices from within the company as audio content.
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In recruitment PR, where it is difficult to convey the company culture, by using your voice and sending a long message, you can naturally convey the atmosphere within the company.
There are also cases where other companies’ corporate podcasts reduce employee workload and improve work efficiency by recording and answering questions asked multiple times by job candidates.
Reference: https://blog.pitpa.jp/archives/582
In addition to disseminating audio content to the general public, we also post information on the recruitment page as well as in selection emails and scout emails to convey a more realistic corporate culture and employee characters to our target candidates. has been successful. Contribute to business by expanding awareness and strengthening branding through personal podcast distribution
Utilization example: Criminal Justice Mirai, General Incorporated Association “Professor Maruchan’s Tsumina Hanashi – Criminology for Citizens”
Utilization example: I&CO “Rei Inamoto “Creative Thinking around the World””
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There have also been cases where individual communications have produced results that contribute to business. In the case of “Professor Maru-chan’s Tsumina Hanashi – Criminology for Citizens,” the number of requests to speak on the stage increased by about 10 in a short period of time through the program, and a book has also been scheduled for publication.
■Comment from Criminal Justice Mirai, a general incorporated association Not only the general public but also people involved (such as people from the Ministry of Justice) often say, “I’m listening to it!” or “I’m recommending it to others!” I’m glad that it seems to be reaching people who want to listen to it carefully. Up until now, most of the requests for lectures have been from people involved in academic societies or through university public relations, but through this program we are meeting a wide range of people for the first time. Also, people who used to study on sites such as X are posting, so I feel like it’s spreading both vertically and horizontally.
I&CO, headed by Ray Inamoto, host of “Rei Inamoto’s Creative Thinking Around the World,” allows you to connect with famous creators from around the world via podcasts, and also connects with universities and universities through podcasts. This is an example of a company receiving requests for events and performances, leading to increased recognition.
■I&CO comment
I feel that podcast listeners are more engaged listeners/fans than they are on social media. I think one of the great things about it is that once you start listening to it, many people keep listening to it. Also, compared to other media that emphasize visuals, I feel that the weight of words gives a more sophisticated impression. This is a channel for those who work with us or those who may work with us in the future to understand the values that our company values. Among the podcast programs run by PitPa, there are many programs that are 20 to 30 minutes long and have an average listenership rate of over 80%, which is why more than 80% of users say they have purchased a product after listening to the program. There are many programs available (according to the program listener survey). By broadcasting programs regularly, it is also possible to encourage listeners to take action.
Other examples of owned podcast operations at companies are also introduced on our blog.
https://blog.pitpa.jp/archives/category/ownedpodcastinterview By adding podcasts to a company’s owned media portfolio, it becomes possible to not only communicate broadly and shallowly, but also to form deep loyalty with stakeholders.
About PitPa Podcast
At PitPa Podcast, we combine professional podcast production capabilities with data analysis know-how to support branding and recruitment publicity through podcasts.
About branding measures: https://pitpa.jp/ads/brand
About recruitment PR: https://pitpa.notion.site/3f2f5054a9d44c1d9400279122febde2 【Company Profile】
PitPa Co., Ltd.
Head office location: Shibuya Parco DG Building, 15-1 Udagawa-cho, Shibuya-ku, Tokyo 150-0042
Representative Director and President: Tatsuya Ishibe
Date of establishment: August 2018
Capital: 50 million yen
Official website: https://pitpa.jp/
Main business details:
・Podcast production/marketing support business
・Human resources service industry using blockchain/VC
[About PitPa Co., Ltd.]
PitPa’s mission is to “redefine the nature of media and provide sustainable economics,” and we use cutting-edge technology to develop a podcast production business and a human resources services business that utilizes NFT/VC. .
In the podcast production business, we will support business, marketing, and PR using podcasts by combining the production and distribution of audio content and data analysis. We have audio program production professionals such as scriptwriters and sound engineers, and we support everything from creating concepts for audio programs to reporting and community formation. We are also working on building a new audio business, such as by distributing “membership card NFTs” that use cutting-edge technology to increase listener engagement. ・Details: https://pitpa.jp/
In the human resources service industry that utilizes blockchain/VC, the potential of “individuals” is maximized by digitizing certificates related to human capital such as academic background, work history, and skills, starting with the distribution of “membership card NFT”. It has evolved into a human resources business that creates new opportunities. We will continue to work towards creating a society where individuals can play an active role by building businesses that utilize technology and culture that we find truly interesting. ・Details: https://sakazuki.xyz/
More details about this release:
https://prtimes.jp/main/html/rd/p/000000066.000037448.html