Nile Co., Ltd.
[Smartphone situation of students and working people] Monthly usage fee, average working person is 6,283 yen, more than 30% of students answered “I don’t know”, parents pay (according to Appliv research) Survey report on smartphone usage among 1,380 men and women in their 10s to 60s ……
Appliv, an app information media for smartphone users operated by Nile Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President: Hito Takahashi, hereinafter referred to as Nile), targeted 1,380 men and women in their teens to 60s. , conducted a survey regarding smartphone usage among students and working adults from March 8th to 18th, 2024. ■Summary of survey results
Smartphones are essential tools in modern society. What are the differences in how students and working adults use it?
The Appliv editorial department conducted a survey regarding smartphones among 1,380 men and women (716 working adults and 664 students) aged from teens to 60s across the country. We will publish the results of a survey regarding the differences in smartphone usage between students and working adults, such as the number of years the device has been used, monthly usage fees, payment status, and frequently used apps. Report details:
https://app-liv.jp/articles/150213/
The number of working people who have used a device for “5 years or more” is twice that of students.
Students tend to spend slightly more on smartphone accessories than working adults.
The average monthly smartphone usage fee for working adults is 6,283 yen, and more than 30% of students answered “I don’t know”
75.8% of students say their parents pay their monthly smartphone bill The most frequently used apps are “SNS” for students and “Message apps” for working adults.
■The number of working people who have used a smartphone for “5 years or more” is twice that of students When we asked a total of 1,380 people (716 working adults and 664 students) about the number of years they have used smartphone devices, we found that both students and working adults More than 40% of the total were “less than 2 years”. There is almost no difference in the percentage of students who have had “more than 2 years” (53.5%) and 56.3% of working adults, but the percentage of working people who have had “more than 5 years” is 12.7%, while 6.2% of students are working. The result was about twice as many people. It depends on when you started owning a smartphone, but as a result of the 2022 abolishment of the so-called “two-year lock-in,” which requires cancellation fees for canceling or switching to a mobile phone outside of the renewal month, you may not be able to keep the same device for a long time. It seems likely that there are a certain number of people who continue to use it.
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■Students tend to spend a little more on smartphone accessories than working adults.Continuing, when we compared the spending on smartphone accessories such as cases, straps, and protective films, the percentage of working adults who answered “less than 3,000 yen” was higher. 60.8% and 56.5% for students, 4.3 points higher for working adults. The percentage of people spending more than 3,000 yen on accessories was 34.5% for working adults and 36.2% for students, which is 1.7 points higher for students. Compared to working adults, students seem to be slightly more likely to customize their
smartphones to their liking.
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■The average monthly smartphone usage fee for working adults is 6,283 yen, while more than 30% of students answered, “I don’t know.” When comparing monthly mobile phone charges, the most common answer for both students and working adults was “less than 5,000 yen.” Comparing the average amount excluding non-responses, it was 5,818 yen for students and 6,283 yen for working adults, which was slightly higher for working adults. Additionally, looking at student responses, more than 30% of students said they “don’t know” about the monthly usage fee. If you are a student, it is highly likely that you do not know the amount because you are not paying it yourself.
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■75.8% of students answered that their parents pay their monthly smartphone bills When asked who pays their monthly smartphone bills, students said their parents (75.8%), while working adults said they paid their own bills. 79.9%). Approximately 20% of students pay their own mobile phone bills. Even if you are a minor, it is possible to sign a contract in your own name with the consent of your parents, but there are some services where it is more advantageous to sign up for multiple lines as a family, so in the case of students, it is likely that the parents will pay a higher percentage. It’s possible.
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■The most frequently used apps are “SNS” by students and “Message apps” by working adults.As a result of a survey of the apps most frequently used, “SNS (46.4%)” was the most frequently used “SNS” (46.4%), followed by “Messages”. (19.7%)” and “Video/Entertainment (12.8%).” On the other hand, the top 3 responses for working adults were “Messages (29.7%),” followed by “SNS (23.8%)” and
“News/Information (10.5%).” The top choice for both is communication tools, but students are more likely to use SNS for daily
communication, nearly twice as likely as working adults. It can be seen that many people regularly connect and interact with others online. Looking at the responses of working people, news/information and email were also selected, so it can be said that there is a high possibility that they use these tools on a daily basis as tools for work.
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■Comment from the Editor-in-Chief (Takashi Ito, Appliv) The results of this survey revealed that there are differences in the way students and working adults use smartphones. Differences in lifestyles are also reflected in the apps they use on a daily basis, with many students using SNS as a daily communication tool, and frequently using videos, manga, music, games, etc. On the other hand, working adults use messaging apps more frequently than SNS, choosing apps needed for business situations such as news and email. It can be said that smartphone apps are useful for making work more efficient, not only for calls and emails, but also for schedule/task management, business card management, etc. Related articles: [2024] Top 10 recommended business apps https://app-liv.jp/business/all/0002/ [2024] Top 10 recommended standard SNS apps https://app-liv.jp/sns/socialnet/ 0252/ ■Survey overview Survey target: 1,380 men and women in their 10s to 60s nationwide Research institution: Just System Co., Ltd. Survey method: Internet survey Survey period: March 8-18, 2024 ◇Gender Male: 691 Female: 689 ◇ Ages 15-19: 440 20-29: 469 30-39: 120 40-49: 113 50-59: 121 60 and over: 117
◇Category
Students: 664 people
Working adults: 716 people *The results of this survey are rounded off to any decimal place, so the total may not add up to 100%. Appliv will continue to provide users with new information experiences that enrich their lives through smartphones as a service that allows users to discover apps that suit their purposes. [About Appliv]
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Find the app you want. Since its launch in 2012, it has grown to become one of the largest app information media in Japan with over 60,000 app listings. We provide a wide range of information related to smartphone apps that meet the needs of users. URL: https://app-liv.jp [Appliv Editor-in-Chief Takashi Ito]
Editor-in-chief of app introduction media “Appliv”. The number of smartphone apps I have used so far is over 25,000. Utilizing his knowledge of apps, he has appeared on media such as TV, web, and radio. – Media appearance history – Nippon TV “Midnight Forest” (introducing life efficiency apps), J-WAVE “STEP ONE” (currently popular smartphone app), etc. [About Nile Co., Ltd.] Company name: Nile Co., Ltd. Address: JRE Higashigotanda 1-chome Building 7F, 1-24-2 Higashigotanda, Shinagawa-ku, Tokyo Established: January 15, 2007 Representative: Representative Director and President Hito Takahashi Capital: 3,632,826,805 yen (including capital reserves, etc.) Business details: Horizontal DX business, automotive industry DX business URL: https://nyle.co.jp/ [Contact for inquiries regarding this matter] Nyle Co., Ltd. Horizontal DX Business Headquarters Media & Solutions Division (Person in charge: Nakamura) TEL: 03- 6409-6805E-mail: media@app-liv.jp [Request regarding this data] 1. Data can be freely quoted. Please indicate the name “Appliv” as the source of the information. 2 Please provide a link to the URL below as the source. https://app-liv.jp/articles/150213/3 Processing or alteration of survey result data is not permitted. 4 If our company deems it inappropriate, we may revoke permission to reprint and request that publication be discontinued.
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