[Data Driven Consulting Co., Ltd.]
A marketer with 20 years of experience as CMO/head of marketing for Rakuten, KONAMI, and Trite establishes a new consulting firm
*View in browser* *Data Driven Consulting Co., Ltd.*
Press release: April 4, 2024
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A marketer with 20 years of experience as CMO/head of marketing for Rakuten, KONAMI, and Trite establishes a new consulting firm Data Driven Consulting Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative: Kimihiro Horiuchi)
Data Driven Consulting (hereinafter referred to as Data Driven Consulting) is pleased to announce that it will begin providing full-fledged services from April 2024.
Data Driven Consulting is based on Kimihiro Horiuchi, who has been active as a CMO/marketing manager at the forefront of domestic and international marketing for over 20 years.
Kimihiro) is a newly launched consulting firm.
Horiuchi started the marketing department of Rakuten Group, Inc. (hereinafter referred to as Rakuten) by himself, and over the next nine years served as the marketing manager for Rakuten Market and the marketing department manager for Rakuten Group. During that time, he was responsible for the development of various services that formed the basis of the Rakuten Group’s economic zone construction, including Rakuten Super Points (currently Rakuten Points), Rakuten Affiliate, and coupon services.
At Konami Digital Entertainment Co., Ltd. (hereinafter referred to as KONAMI), he was involved in the launch of the overseas mobile business in the United States, and after returning to Japan, he held the position of global marketing manager. He contributed to the growth of the domestic and overseas mobile and console game businesses, which are the source of the company’s growth. During his tenure, the company, which has a history of more than 50 years, has achieved record profits on multiple occasions.
At Trite Co., Ltd. (hereinafter referred to as Trite), a major company in the medical welfare and construction human resources business, as CMO, I restructured the marketing department for three and a half years. The company has grown into a top-notch marketing organization and has achieved high business growth.
The consulting services we provide are practical, based on Horiuchi’s 20 years of experience as a marketer at a business company. The scope of our work goes beyond simple strategy formulation, and aims to contribute to the medium- to long-term business growth of client companies by building/restructuring organizations, including organizational structure and human resource development.
To achieve this, it is necessary to thoroughly instill in the field a marketing way of thinking that is appropriate for the digital age and is based on data-driven decision-making. This is not an issue that can be achieved overnight. However, it is an essential skill for companies to survive in the digital age. We hope that genuine
marketers/marketing teams will be born in Japan and that they will be able to help Japanese companies become a catalyst for global competition.
In addition, based on Horiuchi’s 20 years of experience, we provide a blog content that summarizes marketing thinking in the digital age. Please read this page as it will help you understand our company’s approach to marketing.
* CMO NOTE (Blog) How to think for successful digital marketing * https://www.datadriven.co.jp/cmonote/
【Company Profile】
Data Driven Consulting Co., Ltd.
Representative Director Kimihiro Horiuchi
Inquiry form www.datadriven.co.jp/contact/
Representative biography
*Job titles at each company are those at the time of retirement (excluding current positions)
management experience
Development services (only those involved as a responsible person) *About details about this release*
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