[Irop Co., Ltd.] “Dr. Anna Murashige” in a white coat appears! ? The color that Murashige wants to try for one day only and secretly is silver color!
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Press release: April 4, 2024
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“Dr. Anna Murashige” appears in a white coat! ? The color that Murashige wants to try for one day only and secretly is silver color! *Hair color care brand “irop Launch Day Special Event” event report using personal diagnosis*
Irop Co., Ltd., founded by Hoyu Co., Ltd. and Hakuhodo Co., Ltd., which has been researching and developing hair color for over 100 years, will launch a new hair color care brand “irop” on Wednesday, April 3rd. To do. Along with this, we invited Anna Murashige as a guest on the same day,
Launch Day Special Event” was held.
Anna Murashige, who took the stage with a cheerful greeting, “Thank you for your support,” was dressed in a refreshing light blue dress that evoked the feeling of spring. Hoyu Co., Ltd.
Mr. Horie, senior cosmetic ingredient specialist, AFLOATD’L Omotesando store We started the day learning about hair color with Ryusei, a stylist and hair and makeup artist.
Talk Session 1. The arrival of a “hair color liberalization” society. What are the sophisticated trendy colors that look great in the office?
The theme of the first talk session was “Sophisticated trendy colors that look great in the office.” Nowadays, it is said that we are in a society where hair color is liberalized, and various companies are starting to remove regulations regarding hair color. Ryusei recommends “red” as a color that is easy to try because it blends well with Japanese skin, according to Ryusei, who is aiming for a new style and a new lifestyle. For those who want to try a brighter color, beige is recommended. Murashige commented, “I’ve never tried red, so now I have one more choice!” When asked about the hair color he would like to try this year, Murashige replied, “If it’s allowed, I’d like to go for silver, even if it’s just for one day.I’ll keep it a secret without revealing it…Don’t you think I’m a celebrity? (lol) ),” eliciting laughter from the audience.
* Talk session 2. High tone is increasing in the workplace.
Cutting-edge color care that maintains salon results*
Mr. Murashige, who has tried various colors in the past, talks about the problems unique to high-tone colors: “You will feel good for about a week after dyeing your hair high-tone, but if you don’t take care of it properly, it will quickly get damaged or the color will fade.” It’s so relaxing,” she says, expressing her worries. Ms. Horie, a senior cosmetics ingredient specialist at Hoyu, cited “shampooing the same day you dyed your hair” and “tanning your hair as unfavorable behaviors that are surprisingly unknown.
“Does your hair lose its color when you get sunburned? I wish they would teach this in school! I’ve been neglecting UV care for my hair,” Murashige said, unable to hide his surprise. “Last year, I finally realized that I’m a slob,” says Murashige. In this part, a special demonstration of cutting-edge hair care using the color care shampoo “irop” was performed.
For the demonstration, Murashige changed into a white coat and appeared with a proud pose, saying, “Tetere! I’m Dr. Murashige.” Under Mr. Horie’s guidance, we will mix the shampoo base and dye solution in a beaker. “Wow! That’s amazing! It’s fun!” said Murashige excitedly. Dip a sample of bleached hair into the shampoo base, which quickly turned pink, dye it, and dry it with a hair dryer. After drying, Mr. Murashige was overwhelmed by the power of color shampoo when he looked at his hair, which was dyed pink, and said, “Wow! It’s the
times…”. “The colors come out so beautifully! I want many people to know about this,” he said, enjoying the experiment.
Finally, for those who want to enjoy their hair color, Murashige says, “It takes courage to go for a high tone, and I think you may have hair care concerns.However, if you have a color care shampoo, it will help those who are lazy. But it’s easy to maintain your hair color, so I hope you’ll give it a try,” she said in a bright and positive message.
* -About irop-*
A personal color care service for people who enjoy coloring their hair. Based on the results of “Hair Color Care Diagnosis” developed by Elop, we will deliver the optimal color care products that match each individual’s hair color.
HP: https://irop.jp/shop/
Official instagram: https://www.instagram.com/irop.official/
* 1.Reliable quality color care born from hoyu’s hair color research and development *
Elop products were developed by Hoyu, which has been researching and developing hair color for over 100 years.
Hoyu has a track record of having the No. 1 share in the market for hair color products in Japan*, and also develops professional products for hairdressers.
*INTAGE SRI⁺ / Hair color market / Sales amount / November 2022 to October 2023
* 2. Personalized to suit each person’s hair *
For those who find it difficult to choose a color shampoo or who have made mistakes, we have developed a unique diagnostic logic together with our research team. We analyze your hair color from every perspective and suggest the best color care.
* 3. Maintain hair color while repairing hair *
We suggest using two lines to maintain the color while caring for delicate hair after coloring. You can use the “Tass Series” to charge your hair color and the “Mamoru Series” to protect your hair from fading and damage as a set.
* irop tasu series
(Color charge shampoo/treatment)
Charges the color that disappears with each passing day. Prolongs the color of your hair while caring for it. It can also be used on colored hair that has not been bleached.
*irop mamoru series irop mamoru series*
(Daily color care shampoo/treatment/serum)
A daily color care series developed for hair color users. Prevents color fading and damage after hair coloring and maintains beautiful hair. The serum is a milk type out bath that easily penetrates into the hair.
* -Operating company-*
Elop Co., Ltd. (Representative Director: Yosuke Takahashi)
5th floor, Yoyogi Yoshino Building, 1-58-5 Yoyogi, Shibuya-ku, Tokyo * info@irop.jp *
*About details about this release*
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