Spider Labs Co., Ltd.
Spider AF affiliate fraud countermeasures, working together to achieve full speed and fraud eradication
A seminar for dialogue between the two companies will be held on Wednesday, April 17th.
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Spider Labs Co., Ltd. (Minato-ku, Tokyo, Representative Director: Satoko Otsuki, Spider Labs hereinafter referred to as “Spider Labs”) is Full Speed Co., Ltd. (Shibuya-ku, Tokyo, Representative: Representative Director and President Koichi Tomomatsu, We have started a collaboration with Full Speed (hereinafter referred to as “Full Speed”) to eradicate affiliate fraud. Utilizing the affiliate fraud prevention function provided by Spider AF (Spider AF), we will work together with Full Speed to educate advertisers running affiliate advertising about the reality of affiliate fraud and prevent fraud from occurring. Prevents.
In conjunction with this collaboration, a webinar will be held from 12:00 on Wednesday, April 17th. We will explain the affiliate services provided by Spider AF and Full Speed, and have a conversation between the two companies to discuss the reality of affiliate fraud.
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Background of cooperation
The affiliate advertising (performance-based advertising) market is growing in Japan. However, a number of problems have been pointed out with affiliate advertising in recent years. The problems include the placement of advertisements that ignore the Unjustifiable
Representations Act, which was not intended by the advertiser, and regulations regarding stealth marketing. While the market is growing, advertisers are faced with the issue of the risk of brand damage, and affiliate media are also faced with issues such as stealing results using fraudulent methods.
This is a major issue for both advertisers and affiliate media, and on the other hand, as the market size is expanding year by year, countermeasures are urgently needed. Therefore, we have started a collaboration between Full Speed’s brand damage prevention system “Brand Safe Affiliate” and Spider AF’s “Affiliate Fraud Prevention Function”.
At the same time as using Brand Safe Affiliate to advise advertisers on the risk of damage to their brand, Spider AF’s affiliate fraud prevention function cracks down on fraud such as inflating results and stealing results carried out by malicious affiliate media.
By collaborating with Spider AF at full speed, we will strive to expand the healthy affiliate market.
Seminar details
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▼Timetable
12:00-12:03 Greetings and program explanation
12:03-12:20 The latest state of affiliate fraud revealed from methods and reality
12:20-12:35 Actual status of fraudulent activities in affiliate advertising and countermeasures
12:35~ 12:55 Panel discussion
12:55-13:00 Q&A & survey answers
*The content and schedule of this seminar are subject to change. ■Speaker introduction (in order of appearance)
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product manager
Yudai Miyamoto
Since the dawn of smartphone advertising in 2011, he has been in charge of launching media and ad networks, and has been at the forefront of ad tech. After that, from April 2018, he led business expansion at Phybbit (currently Spider Labs) as a product manager for the ad fraud prevention tool “Spider AF.”
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Full Speed Co., Ltd.
Performance Marketing Division Affiliate Consulting Department Shunsuke Yanagida
Joined Full Speed in April 2018. From joining the company to the present, he has been in charge of supporting affiliate advertising operations for over 70 projects.
In addition to his operational experience in a wide range of genres, he has a wide range of knowledge including the legal aspects of affiliate advertising, measurement and systems.
■Event overview
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About full speed
Company name: Full Speed Co., Ltd.
Representative: Koichi Tomomatsu, Representative Director and President Location: 8th floor, E Space Tower, 3-6 Maruyamacho, Shibuya-ku, Tokyo Established: January 4, 2001
Capital: 898 million yen (as of the end of April 2022)
Business content: Ad technology business, internet marketing business URL: https://www.fullspeed.co.jp/
About Spider AF
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The ad fraud prevention tool “Spider AF” is a tool that detects and blocks a certain amount of ad fraud that always occurs when
advertising is placed. Ad fraud can account for up to 40% of advertising costs, and as it is difficult to detect, regular inspections are necessary. Spider AF allows free diagnosis of the amount of damage caused by ad fraud, and anyone can easily take measures against ad fraud by simply installing a tag to automatically detect and block it. Since its launch, it has been widely used by ad network operators, agencies, and advertisers. Please see the website for details. https://jp.spideraf.com/
About Spider Labs Co., Ltd.
Company name: Spider Labs Co., Ltd. Head office location: 4th floor, Minami-Aoyama ST Building, 7-10-3 Minami-Aoyama, Minato-ku, Tokyo 107-0062 Representative director: Satoko Otsuki Business details: Planning and development of AI ad fraud tool “Spider AF”
Management/Sales Data Science Consulting Established: April 2011 Website: https://jp.spideraf.com/about-us
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