Philips Japan Co., Ltd.
“Create a sense of cleanliness” that suits your personality and appearance “All-in-one trimmer kit 5000 series” that adjusts the whole body in 10 ways, for up to 12 months [1] “Lumea light beauty device 8000” will be released on April 17th for smooth skin
Two new products to meet the diversifying beard and body hair care needs of men ……
Philips Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Jasper Azuelas Westerink, hereinafter referred to as Philips) is a beard density sensing system that allows you to style your whole body in 10 different ways with 11 attachments. A new neutral silver color will be available from April 17th (Wednesday) on Amazon [2], home electronics retailers nationwide, and the free-standing stand type “All-in-One Trimmer Kit 5000 Series” equipped with “Lumea Hikari Beauty Device 8000”. Sales will start sequentially at Philips Official Store Rakuten Market Store/Yahoo! Shopping Store.
[Image 1: https://prtimes.jp/i/19698/166/resize/d19698-166-839f87e5a3c661a8ab59-0.jpg&s3=19698-166-66b9bd595be6b3daf8b3879b2ee9e2ea-1920×1080.jpg] In recent years, men’s awareness of grooming has been increasing, and the Japanese men’s grooming market has grown by more than 1.7 times in the 12 years from 2011 to 2023 [3]. According to a survey conducted by Philips, men’s interest in unwanted hair care is extremely high at over 90% [4], and “grooming” and “cleanliness” are the top reasons for men in their teens to 30s to take care of their body hair. Many have been mentioned [5]. However, it has been found that when it comes to the desired state of body hair, 52% of women prefer smooth hair, while 48% prefer to trim and style it.[5]
Today’s young people not only follow trends, but also seek to be themselves, so they do not necessarily prefer the same style. Care options are expanding, such as trimming beards and body hair, making them smooth, and removing hair.While being conscious of appearance and cleanliness that suit the eyes of those around you, you can also incorporate body hair care that suits your personality and appearance. Masu.
Targeting men who want to create a style that suits their
individuality and appearance while giving them a sense of cleanliness, Philips has recently released the “All-in-One Trimmer Kit 5000 Series,” which has 11 attachments in one unit to create 10 different styles for the whole body. In response to the increasing demand for men who aim for smooth skin, Lumea Hikari Beauty Device 8000 has been redesigned to a new neutral silver color that is easily accepted by genderless people, meeting the diversifying beard and body hair care needs of men. Masu.
New product trial campaign in progress
If you purchase a new product from the Philips Official Store Rakuten Market store between April 10th (Wednesday) and June 30th (Sunday) and are not satisfied with the product’s effects, you will receive a full refund. .
Please see the web page for details.
https://www.rakuten.ne.jp/gold/philips-japan/
Main product features of “All-in-one trimmer kit 5000 series” recommended for trimmers
[Image 2: https://prtimes.jp/i/19698/166/resize/d19698-166-6b13122ad4eb2b1a5f77-1.jpg&s3=19698-166-f790c4c8da95fffc307ab37a458fc1cf-700×394.jpg] Create your own style with 11 attachments per unit
It can treat the whole body, beard, hair, nose and ear hair, and 11 attachments in one machine allow 10 different types of care. In addition, the body attachment has a 2-way design for shaving and trimming, so you can create your own style by simply adjusting the length or shaving all the hair.
Philips Grooming’s first product with beard density sensing system
[Image 3: https://prtimes.jp/i/19698/166/resize/d19698-166-46c8e52f9abfd9f72995-5.jpg&s3=19698-166-a53a71edaa298713f948b8d81bb833c8-277×277.jpg] For the first time ever, the technology popular in Philips electric shavers is now available in grooming products. By sensing the density of the beard 125 times per second and automatically adjusting the power according to the density of the beard, it can shave even thick or long beards without slowing down the rotation speed of the blade.
Philips Grooming’s first popular free-standing stand type that can be placed anywhere
[Image 4: https://prtimes.jp/i/19698/166/resize/d19698-166-f9c87503113be07d0183-6.jpg&s3=19698-166-552200a2a5ba68f8634e09d6ecfb24ca-277×277.jpg] Adopts a stylish and slim freestanding stand type. You can store it hygienically anywhere, even in a compact bathroom where you live alone.
Sharp cutting edge and gentle on the skin
[Image 5: https://prtimes.jp/i/19698/166/resize/d19698-166-9f29de603b20b671471c-7.jpg&s3=19698-166-f567f934d734c5ad653220445c847890-278×204.jpg] The stainless steel blade is equipped with an automatic polishing system, so it always stays sharp. The rounded edge of the blade also allows for gentle trimming while adhering smoothly to the skin. The body groomer also comes with a skin protector, so it is designed to be less harsh on the skin.
Waterproof so can be used in the bathroom
[Image 6: https://prtimes.jp/i/19698/166/resize/d19698-166-b5933cd0a7e2515f801d-8.jpg&s3=19698-166-a3d8410da991ed7a5931d9956eb56a85-277×234.jpg] It is IPX7[6] waterproof so it can be used in washrooms and bathrooms. You can also wash the main unit by simply rinsing it with water.
USB charging compatible
[Image 7: https://prtimes.jp/i/19698/166/resize/d19698-166-aae233609d08bcf98138-9.jpg&s3=19698-166-98778cec231e0f4231711f8d558c5958-278×268.jpg] ※The image is an image
Supports USB Type A (DC5V/1A) charging. It also supports quick charging, and can be charged for one trimming in about 5 minutes. Furthermore, the overall weight has been reduced by eliminating the need to include a charging adapter in the package.
Product details
[Image 8: https://prtimes.jp/i/19698/166/resize/d19698-166-d80a807af1963e89f947-3.jpg&s3=19698-166-8121b3c3ae5dfab1fa2f08ad04cafdc0-1460×758.jpg] Recommended for smooth people
Main product features of “Lumea Optical Beauty Device 8000”
[Image 9: https://prtimes.jp/i/19698/166/resize/d19698-166-b4255d10e5f119b1a988-1.jpg&s3=19698-166-78b35c66cbfe0741cc0daa6fd9230d4e-700×394.jpg] Introducing a new neutral color silver
Up until now, IPL light beauty devices have been mainly targeted at women, but in response to the recent increase in demand for men aiming for smooth skin, we will be releasing neutral colors that are easily accepted by genderless people.
Smooth skin lasts up to 12 months [1]
After the first treatment, up to 92% of unwanted hair becomes less noticeable in just 3 treatments [7] and your skin remains smooth. Care for both below the knees is completed in just 8.5 minutes with continuous irradiation [8]
Continuous irradiation is possible for large areas, allowing for speedy care. SmartSkin sensor
It reads your skin tone in advance and recommends the appropriate light intensity level for that skin tone.
Product details
[Image 10: https://prtimes.jp/i/19698/166/resize/d19698-166-972ac521cbdcd6abf5b7-3.jpg&s3=19698-166-d7ad95365faf9552d8200aa00958f0ba-1462×481.jpg] [1]: After 12 cleanings. Measurement results below the knee. Results vary by individual. According to Philips
[2]: Amazon, Amazon.co.jp and their logos are trademarks of
Amazon.com, Inc. or its affiliates.
[3]: Trends in grooming market value: Research by Philips (December 2023) Refers to five categories: hair cutter, nose trimmer, body groomer, beard trimmer, and multi-grooming.
[4]: Survey on unwanted hair care conducted from August 31, 2023 to September 6, 2023. 1,769 men and women from ages 10 to over 70 responded, according to Philips.
[5]: Male body hair care survey conducted in February 2024 5,000 men from ages 10 to over 60 responded, researched by Values Co., Ltd. [6]: IPX7 (no harmful amount of water will enter even if immersed in 1 meter of water for 30 minutes) The main unit can be washed with water. However, do not submerge it in water or liquid. Also, do not charge the battery in a water source or bathroom.
[7]: Radiation every two weeks. Measurement results below the knee. Results vary by individual. According to Philips
[8]: When performed at light intensity level 1. Time required is calculated based on tests conducted by Philips. Actual processing time will vary from person to person.
About Philips Japan
Since its founding in 1953 as a Japanese subsidiary of Royal Philips, Philips Japan Co., Ltd. has strived to help people achieve better health and more fulfilling lives through innovative technology. Our main business areas are wide-ranging, including diagnostic imaging, ultrasound diagnosis, image-guided therapy, biological information monitoring, health informatics, sleep and breathing therapy, and personal health. As a leading company in health technology, we are working to solve medical and health issues in Japan, which is experiencing a super-aging population.
We have approximately 2,000 employees in Japan and operate business at approximately 70 locations. (https://www.philips.co.jp)
About Royal Philips
Royal Philips (NYSE:PHG, AEX:PHI) is a leading health technology company that aims to help people live better health and fulfillment through innovative technologies. Philips innovations are designed with people at the center. We leverage advanced technology and provider and consumer insights to deliver personal health solutions to consumers and professional health solutions in the hospital and home to healthcare professionals and their patients. Headquartered in the Netherlands, we are a world leader in diagnostic imaging, ultrasound, image-guided therapy, biometric monitoring, health informatics and personal health. Philips has sales of 18.2 billion euros in 2023, approximately 69,700 employees worldwide, and operations in more than 100 countries. Click here for more news about Philips.
(http://www.philips.com/newscenter/)
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