Phillips Japan Co., Ltd.
Using more than 3,000 0.1mm ultra-fine bristles [1], the thinnest in Sonicare history, the Sonicare Gentle Plus Brush Head will be released on April 17th to gently brush and remove plaque for sensitive teeth and gums.
New campaign “Happy with good teeth, all you can eat.” Starts in May ……
Philips Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Jasper Azuelas Westerink, hereinafter referred to as Philips) uses more than 3,000 ultra-fine hairs [1] of 0.1mm, the thinnest in the history of the Sonicare series. The brush head “Sonicare Gentle Plus Brush Head” will be available from April 17th (Wednesday) at Amazon [2], electronics stores nationwide, Philips Official Store Rakuten Market Store / Yahoo! Shopping store, and May 21st ( It will also be available in dental distribution channels from Tuesday (Tuesday).
[Image 1: https://prtimes.jp/i/19698/167/resize/d19698-167-9fb19a62cd61af6c22b0-0.jpg&s3=19698-167-e6415efb1f02cf5f9874ed98334e79c7-1920×1080.jpg]
[Image 2: https://prtimes.jp/i/19698/167/resize/d19698-167-cd54508e7d4305be9fbd-0.jpg&s3=19698-167-cf64bd96c646330c136c0e806416b29d-1920×1080.jpg]
In a Philips survey, Sonicare users ranked “usage for sensitive teeth and gums” as the second most desired function in a brush head after “removal of plaque and stains”, which is particularly important for those who have concerns about sensitive teeth and gums. It is known that there are many
The Sonicare series brush head features “advanced plaque removal power” and “gentleness to the gums” by carefully implanting each hair, but the “Sonicare Gentle Plus brush head” With more than 3,000 ultra-fine bristles of 0.1mm [1], the thinnest in Sonicare history, it even more gently removes plaque and cares for sensitive teeth and gums. It’s also compatible with all body handles [3], so there’s no need to change the body handle to match your brush head. By adding a brush head that is gentle on delicate gums to our lineup, we are responding to diversifying oral care needs.
Electric toothbrushes can brush with less force than manual brushing, have up to 5 times more plaque removal power than manual brushing [4], and can promote gum health by continuing to use them for about two weeks [5] ]is.
[Image 3: https://prtimes.jp/i/19698/167/resize/d19698-167-66c0ca1c2cfd7513c916-12.jpg&s3=19698-167-9f822633b4f6f656f163259ee6a4b605-700×447.jpg] Additionally, starting in May, the official Philips X account will be running a campaign called “Eating as much happiness as you want with good teeth” where you can win Sonicare and local gourmet food from all over the country. We will help you eat, drink, and smile to your heart’s content without worrying about plaque, stains, or blockages. Please see the web page for details.
https://www.philips.co.jp/c-e/pe/oral-healthcare/diamondclean-9000.html Main product features of “Sonicare Gentle Plus Brush Head”
[Image 4: https://prtimes.jp/i/19698/167/resize/d19698-167-496ac77d1eb243747af3-8.jpg&s3=19698-167-7748a86dee7fb7a547a813010b1139fb-700×394.jpg] Adopts the thinnest bristles in the history of Sonicare brush heads [1]
[Image 5: https://prtimes.jp/i/19698/167/resize/d19698-167-947d5570b62726252e0a-3.jpg&s3=19698-167-dbf7a701a691cdac74c990502f67ec57-700×394.jpg] For those with sensitive teeth and gums, the Gentle Plus brush head uses ultra-fine bristles of approximately 0.1 mm to gently care for and brush your gums.
More than 3,000 hairs are implanted and polished gently and thoroughly.
[Image 6: https://prtimes.jp/i/19698/167/resize/d19698-167-382b87d3eda10d67ea92-3.jpg&s3=19698-167-7d2e9544e4f5c4ff312b95caa8deca22-700×394.jpg] More than 3,000 ultra-fine hairs are implanted. The tightly packed bristles gently and effectively brush, removing plaque from
hard-to-brush areas.
Although it is gentle on teeth and gums, it has up to 5 times more plaque removal power than manual brushing [3]
[Image 7: https://prtimes.jp/i/19698/167/resize/d19698-167-1cec21d58eb978134e27-3.jpg&s3=19698-167-8ae4af3bc3a05083239e5648ac019921-700×394.jpg] The tightly packed bristles remove plaque and polish with up to 5 times [3] more plaque removal power than manual brushing.
Promote gum health in 2 weeks [4]
[Image 8: https://prtimes.jp/i/19698/167/resize/d19698-167-f94458b7705fdbbc4335-3.jpg&s3=19698-167-21d248f3e68d450ad672feb04ddea854-700×394.jpg] Gently brush the gingival margins to promote healthy gums in 2 weeks [4].
RFID [6] compatible brushes let you know the appropriate mode and brush replacement
[Image 9: https://prtimes.jp/i/19698/167/resize/d19698-167-1e31d92eba610399e1cf-9.jpg&s3=19698-167-dbe30ccc2b661768302207b31dee2b8c-700×394.jpg] The brush head has a built-in microchip that allows the handle to recognize the type of brush head and automatically set the appropriate mode and strength. When used in conjunction with a handle that has a brush head replacement notification function, it will notify you when it is time to replace the brush head.
70% bio-based plastic used [7]
[Image 10: https://prtimes.jp/i/19698/167/resize/d19698-167-e5098d11c970e7002a35-10.jpg&s3=19698-167-a12dc1b43d000113ed63ec206d3920b4-170×96.jpg] ※The image is an image
By using bio-based materials, Philips is working to reduce the use of fossil fuel-based plastics.
New product trial campaign in progress
If you purchase a new product from the Philips Official Store Rakuten Market store between April 10th (Wednesday) and June 30th (Sunday) and are not satisfied with the product’s effects, you will receive a full refund. .
Please see the web page for details.
https://www.rakuten.ne.jp/gold/philips-japan/
Product details
[Image 11: https://prtimes.jp/i/19698/167/resize/d19698-167-ac5cd7fbf9dd4abf8aa6-11.jpg&s3=19698-167-8d1e0690831c28e80509b33eb07d9f71-1338×755.jpg] Choose the perfect combination for your concerns by selecting brush x brushing mode
We offer a wide variety of brushes that you can choose from to suit your oral environment, including the Sonicare Gentle Plus Brush Head. The combination of brushes and brushing modes meets diversifying oral care needs. In addition, the brush head is compatible with all Sonicare body handles [5].
[Image 12: https://prtimes.jp/i/19698/167/resize/d19698-167-10104da7848e0b8c72cb-7.jpg&s3=19698-167-25f1481e9ec520854e93cdbf98b1132b-3900×1300.jpg] [1]: As of January 2024
[2]: Amazon, Amazon.co.jp and their logos are trademarks of
Amazon.com, Inc. or its affiliates. [3]: Excluding Sonicare Kids, Sonicare e series, and Philips One
[4]: Compared to manual polishing / After 2 weeks of use in clean mode / According to Philips research
[5]: Compared to manual polishing / Philips research
[6]: Communication technology for reading and writing information without contact
[7]: Mass balance method, in the part of the brush handle
About Sonicare
Sonicare was released in 1992 by Optiva Inc. in the United States as an electric toothbrush that applied sound wave technology used in dental clinics. Subsequently, Royal Philips of the Netherlands acquired Optiva in 2000 and began expanding Sonicare worldwide as part of Philips’ home appliances and personal care products division. Since then, Sonicare has grown from a small, entrepreneurial venture capital company to a global brand in electric toothbrushes for consumers and dental professionals, and is now the most recommended brand in the world by dental professionals. It is a sonic electric toothbrush brand*. Additionally, Sonicare’s effectiveness has been supported by over 175 clinical trials and studies at over 50 universities and research institutes around the world. Sales began in Japan in 1996 and continue to this day.
*POHC 2023 Dental Professional Tracking Research survey
About Philips Japan
Since its founding in 1953 as a Japanese subsidiary of Royal Philips, Philips Japan Co., Ltd. has strived to help people achieve better health and more fulfilling lives through innovative technology. Our main business areas are wide-ranging, including diagnostic imaging, ultrasound diagnosis, image-guided therapy, biological information monitoring, health informatics, sleep and breathing therapy, and personal health. As a leading company in health technology, we are working to solve medical and health issues in Japan, which is experiencing a super-aging population.
We have approximately 2,000 employees in Japan and operate business at approximately 70 locations. (https://www.philips.co.jp)
About Royal Philips
Royal Philips (NYSE:PHG, AEX:PHI) is a leading health technology company that aims to help people live better health and fulfillment through innovative technologies. Philips innovations are designed with people at the center. We leverage advanced technology and provider and consumer insights to deliver personal health solutions to consumers and professional health solutions in the hospital and home to healthcare professionals and their patients. Headquartered in the Netherlands, we are a world leader in diagnostic imaging, ultrasound, image-guided therapy, biometric monitoring, health informatics and personal health. Philips has sales of 18.2 billion euros in 2023, approximately 69,700 employees worldwide, and operations in more than 100 countries. Click here for more news about Philips.
(http://www.philips.com/newscenter/)
More details about this release:
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