IMAGICA GROUP
Create digital twin data for Ariake Arena in collaboration with IMAGICA EEX, NTT Docomo, and NTT Docomo Studio & Live
The dawn of a new entertainment that combines real and digital spaces ……
A group company of IMAGICA GROUP Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Shunjiro Nagase), which provides a one-stop service for video planning, production, video editing, and
distribution services globally. , IMAGICA EEX Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO), which develops businesses specializing in the entertainment tech field, such as online live streaming using XR technology and experiential live viewing using high-definition video. CEO and CCO: Haruyuki Moroishi, hereinafter “IMAGICA EEX”), NTT Docomo, Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Motoyuki Ii, hereinafter “Docomo”) and NTT Docomo Studio & Live, Inc. Headquarters: Chiyoda-ku, Tokyo; CEO: Keisuke Yoshizawa; In collaboration with Docomo Studio & Live), we conducted a high-definition 3D scan of Ariake Arena using the latest technology and created a digital twin*¹ data. .
[Image 1: https://prtimes.jp/i/37973/327/resize/d37973-327-73e24b4304e39b48f3b1-2.png&s3=37973-327-e087b4f27ef00f1ded7abae36df53b18-1920×1080.png ]
[Ariake Arena] Digital twin high-definition 3D scan data utilization example movie “DIGITAL TWIN ARIAKE ARENA”
[Video 2: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=OzOxTgPOiyM] IMAGICA EEX has been carrying out high-definition 3D data scanning, point cloud data analysis and generation, and 3D space modeling for the construction of large-scale digital twin spaces, and has accumulated unique know-how through this process. Ta. IMAGICA EEX also collaborates with Docomo and Docomo Studio & Live to hold XR live events (*2), and this event has been decided to further develop each company’s business.
Going forward, IMAGICA EEX plans to collaborate with Docomo and Docomo Studio & Live and utilize this data to complete the digital twin by the end of 2024 and provide it to people using Ariake Arena. This allows organizers of sporting events and live music events to digitally reproduce the exact size and location of video equipment, lighting equipment, stages, audience seats, etc., allowing them to accurately determine the layout of the venue and how it will be seen from the audience seats. This allows you to keep track of the situation and review the modifications repeatedly. This will result in higher quality planning and production, as well as shorter stage design and labor savings.
In addition, it is possible to simultaneously perform an event held at a venue at a digital twin venue, create a production that links the real and virtual, and create advertisements that combine XR
technology.
IMAGICA EEX, in collaboration with Docomo and Docomo Studio & Live, will continue to utilize the latest technologies such as digital twins to contribute to the transformation of large facilities into smart arenas and create new experiences never seen before. .
*1 Digital Twin is a technology that reproduces various data collected from the real world on a computer as if they were twins.
(From NTT Communications website:
https://www.ntt.com/bizon/glossary/j-t/digital-twin.html)
*2 Urban music festival “STARLIGHT TOKYO 2023” held at Ariake Arena in September 2023
(https://eex.co.jp/works/starlight-tokyo-2023/)
■Ariake Arena point cloud PV overview
Title: DIGITAL TWIN ARIAKE ARENA
Overview: Using the latest technology, we measured high-definition 3D scan data of Ariake Arena. This makes it possible to improve the quality of planning and production of live music events, and to shorten and save time in stage design. In addition, it is possible to hold metaverse live performances in the digital twin space,
productions that link real and digital twin venues, and new hybrid live performances that transcend space and provide highly immersive experiences.
Video minutes: 2:45
PV video URL: https://youtu.be/OzOxTgPOiyM
■Docomo company profile
Company name: NTT Docomo, Inc.
Business start date: July 1, 1992
Address: Sanno Park Tower, 2-11-1 Nagatacho, Chiyoda-ku, Tokyo Representative Director and President: Motoyuki Ii
Official website URL: https://www.docomo.ne.jp/
■Docomo Studio & Live Company Profile
Company name: NTT Docomo Studio & Live, Inc.
Business start date: May 1, 2023
Address: 33rd floor, Sanno Park Tower, 2-11-1 Nagatacho, Chiyoda-ku, Tokyo Representative Director and President: Keisuke Yoshizawa
Official website URL: https://fanystudio.com/
IMAGICA EEX Co., Ltd.
[Image 2: https://prtimes.jp/i/37973/327/resize/d37973-327-b55baa6e3989feafff76-0.jpg&s3=37973-327-4529a76078ff46c31348b4f81088f779-1200×750.jpg] With the mission of “Expanding experiences and creating the future,” we will create unprecedented opportunities for entertainment experiences in the new worldview “New Normal” and contribute to the development of enriched lives and culture. We will continue to contribute.
・Company name: IMAGICA EEX Co., Ltd.
・Established: July 3, 2020
・Location: 1-14-2 Kaigan, Minato-ku, Tokyo 105-0022
・Representative: Haruyuki Moroishi, Representative Director, President, CEO and CCO
・URL: https://eex.co.jp/
IMAGICA GROUP Co., Ltd.
[Image 3: https://prtimes.jp/i/37973/327/resize/d37973-327-789cbec368f13bfcdcf9-0.jpg&s3=37973-327-f01ebee1c31ee7cb766e49476c13a12e-1200×528.jpg] Since our founding in 1935, we have continued to take on the challenge of creating new “video” value, and we will continue to aim to be a “visual communication group that brings surprise and excitement to people around the world.”
・Company name: IMAGICA GROUP Inc.
(TSE Prime Market, Stock Code: 6879 Imagica G)
・Representative: Representative Director, President and Executive Officer Shunjiro Nagase
・Location: 1-14-2 Kaigan, Minato-ku, Tokyo 105-0022
・Founded: February 18, 1935
・Capital: 3,306 million yen
・Business content: Management of group companies that operate video content business, video production service business, video system business, etc.
・URL: https://www.imagicagroup.co.jp/
・note：https://www.note.imagicagroup.co.jp/
・X: https://twitter.com/IMAGICAGROUP
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