[Kanes Seicha Co., Ltd.] A new modern luxury experience. Bottled tea brand “IBUKI bottled”
Tea” is now available for a limited time at Courtyard by Marriott Nagoya.
*View in browser* *Kanes Seicha Co., Ltd.*
Press release: April 12, 2024
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A modern new luxury experience. Bottled tea brand “IBUKI Bottled Tea” is now available for a limited time at Courtyard by Marriott Nagoya. *『IBUKI bottled
Tea” and SMART home appliance “PORT” propose a new way to enjoy Japanese tea. Enjoy a luxurious hospitality experience while feeling the spring breeze. *
Kanes Seicha Co., Ltd. (Headquarters: Shimada City, Shizuoka Prefecture, Representative Director: Yukiya Komatsu) is a bottling tea brand “IBUKI” that “spreads the value of authentic Japanese tea to the world”.
bottled tea ” (Location: Nagoya City, Aichi Prefecture, General Manager: Thomas Vidal) will offer a new Japanese tea experience for a limited time from April 15, 2024 (Monday).
*What is bottled tea*
We use only carefully selected rare teas from Shizuoka Prefecture. Filter extraction without heat sterilization achieves a deep palatability similar to wine.
Bottled tea is a liquid-type high-quality tea that uses a special manufacturing method to bring out the maximum potential of tea leaves and packs them into a bottle. Just pour it from the bottle into a glass and enjoy the best quality tea leaves, regardless of time or place. This is a state of perfected Japanese tea that we have arrived at based on this idea.
*About the event*
Background of the event
Along with the demand for non-alcoholic products, there is a demand for “new Japanese cultural experiences” for inbound tourists. * 1. Non-alcoholic demand is trending around the world*
While interest in non-alcoholic drinks is increasing around the world, they lack a sense of luxury and exclusivity compared to wine and other alcoholic beverages, and accommodations and restaurants offering non-alcoholic experiences are subject to restrictions on the provision of non-alcoholic drinks. There is a simple reality. Our bottled teas provide an extraordinary experience through “Japanese tea” in various luxury settings both domestically and abroad, and are also enjoyed by overseas customers as a “traditional Japanese drink.” I am.
2. *Surge in domestic inbound demand*
At the same time, inbound demand is increasing across Japan. The appeal of “Japaneseness” to visitors to Japan is increasing in various places. Court, a hotel of the world’s largest hotel group Marriott International, aims to provide unprecedented service by focusing on Japanese tea, a drink unique to Japan, in order to further enhance the quality of guests’ accommodation experience. We will be working on this project together with Yard by Marriott Nagoya.
3.* Proposing a new way to enjoy Japanese tea whose “taste changes depending on the temperature you drink it”*
Just like luxury goods such as sake and wine, Japanese tea is actually sensitive to temperature. The aroma and aftertaste of bottled tea will change depending on the temperature at which you drink it. By collaborating with the brand of TECS Easy Co., Ltd., which has cutting-edge technology that allows for flexible heating, cooling, and temperature control, you can experience a different way to enjoy Japanese tea than ever before.
Event details
Image of experiencing Japanese tea “IBUKI bottled tea” in a suite room For a limited time only, guests who book the Courtyard by Marriott Nagoya’s suite room “Courtyard Suite” will receive “Bottled Tea”. KOUSHUN” is available. By using the smart home appliance “PORT” that can adjust the temperature just by setting it, you can enjoy the changing taste and aroma depending on the temperature range, and make “Japanese tea” a beverage of choice for luxury occasions. We propose this as a new option.
Event overview
– * Location: * Courtyard by Marriott Nagoya
(Address: 1-17-6, Chuo-ku, Nagoya, Aichi Prefecture Official website: https://www.marriott.com/ngocy)
– * Facility: * Suite room in the hotel (Courtyard Suite)
– * Implementation content:*
– One PORT installed in the suite room
– Offering a tasting of bottled tea KOUSHUN 180ml (retail price ¥6,000) * Bottled tea fee is not included in the room rate. No charges will be incurred.
– * Experience gained: *
– Enjoy the deep flavor of Japanese tea due to temperature changes – Enjoy a Japanese tea experience you’ve never had before – Experience the “hospitality” of your taste in a room inspired by Japanese style
*About the services we provide*
About the Japanese tea (bottled tea) we offer
Left: 750ml, Right: 180ml. Sencha is characterized by its golden light blue color and transparency that does not stagnate.
This time, we will be offering “KOUSHUN”, a Sencha-type bottled tea that is characterized by its “balanced flavor” and “flower-like aroma” among the brands. In the season when cherry blossoms bloom and new life blooms, you can feel the splendor of spring in Japan with this Japanese tea. The Japanese tea variety used is Koshun. A sharp drinking experience and a gorgeous flavor that fills your mouth. Please enjoy with a glass of wine.
Reference price: KOUSHIN 750ml ¥12,960 (tax included), 180ml ¥6,480 (tax included)
Click here for more information about the product.
About the smart home appliances PORT we offer
PORT is a drink holder that can keep drinks on your desk at the desired temperature for hours. Just by putting drinks in plastic bottles, cans, and cups into the PORT, you can keep them cold or warm and adjust their temperature for hours. This time, we specialize in bottles, so you can enjoy the change in taste due to temperature in Japanese tea luxury items like sake and wine. The previous
crowdfunding campaign achieved 591% of the target amount. PORT is a popular smart home appliance that brightens up your time with the temperature of your drinks.
About the rooms we offer
56 square meters of 360 rooms
The 10 spacious Courtyard Suites have a warm design reminiscent of the warmth of wood, and are bright and airy spaces that let in natural light. Each guest room incorporates items unique to Nagoya, including cushions made with Arimatsu Shibori, a traditional Nagoya craft. In addition, from the suite rooms located in the corner, you can enjoy a spectacular view of the buildings around Nagoya Station.
*Introduction of each brand*
IBUKI bottled tea
A bottling tea brand whose mission is to “spread the value of authentic Japanese tea to the world.” Kanes Seicha Co., Ltd., a long-established tea company established in Shizuoka Prefecture for over 65 years, operates this product. In collaboration with local tea producers, we pursue carefully selected tea quality and an experience that “changes the concept of Japanese tea.”
PORT (Tec Easy Co., Ltd.)
Utilizing cutting-edge technology in a wide range of fields, we are developing a mechatronics business related to the manufacture of peripheral equipment, including transportation systems. Our core business is temperature control, which combines mechatronics technology and Peltier applied technology, and we pursue technology that is friendly to people and the environment.
Courtyard by Marriott Nagoya
The contemporary style hotel has been designed with comfort in every corner, providing the perfect stay not only for business or family vacations, but for all those seeking a passionate lifestyle.
◼︎ Inquiries regarding this matter
IBUKI bottled tea PR: Genki Komatsu
E-mail: pr@ibuki-tea.com
*About details about this release*
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