Notion Labs Japan LLC
Notion launches new global brand campaign “Think it. Make it.” on April 15th Animation broadcast on large-scale vision and digital signage in Shibuya, Shinjuku, and Marunouchi
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Notion Labs Japan LLC (location: Tokyo, General Manager, Asia Pacific Region: Katsukiyo Nishi) will launch a global brand campaign with the new tagline “Think it. Make it.” on April 15, 2024.
This campaign aims to further raise awareness of the collaboration software “Notion” through new branding, including animation
advertisements on large-scale visions and digital signage in Shibuya, Shinjuku, and Marunouchi, and digital measures on YouTube and Instagram. Additionally, this campaign will be rolled out
simultaneously in six countries: the United States, Japan, South Korea, the United Kingdom, France, and Germany.
[Image 1: https://prtimes.jp/i/88144/24/resize/d88144-24-2417a98e80fc3b9dfff4-0.png&s3=88144-24-5e2a1a202b4ad7179975a7be28b61696-2092×869.png ]
By adding the power of AI to traditional Notion use cases such as document creation, task management, and wikis, we support users’ “thinking” (“Think it”) and provide an environment where they can focus on more creative work. (“Make it”). As you accumulate
information in Notion, Notion AI not only reads it, but also helps you think about it and work with it. “Think it. Make it.” conveys the message that such a world can be realized with Notion.
Furthermore, taking the opportunity of this campaign, we have renewed the style of illustrations and animations, and by incorporating colorful and dynamic designs into the traditional monotone-based simple design, we have made the branding more familiar to new users. It has changed.
We aim to bring the new tagline and style to the attention of more people and grow Notion as a brand that will be loved for a long time. “Think it. Make it.” Campaign Overview
■Posting period: April 15, 2024 (Monday) to June 16, 2024 (Sunday) (planned) ■Posting location
●Outdoor large vision
[AINZ&TULPE Shinjuku East Exit Vision]
Address: 3-36-10 Shinjuku, Shinjuku-ku, Tokyo (AINZ&TULP Shinjuku East Exit Store)
[Yunica Vision]
Address: 3-23-7 Shinjuku, Shinjuku-ku, Tokyo
[Shibuya Dogenzaka Crossroad Vision]
Address: 2-5-8 Dogenzaka, Shibuya-ku, Tokyo (in front of 109 cylinders) [Shibuya Scramble Square Vision]
Address: 2-24-12 Shibuya, Shibuya-ku, Tokyo (Shibuya Scramble Square) [109 Forum Vision]
Address: 1-23-10 Jinnan, Shibuya-ku, Tokyo (Shibuya Hachiko Exit) [Q’S EYE]
Address: 21-6 Udagawacho, Shibuya-ku, Tokyo (Shibuya Hachiko Exit) [Shibuya Station Vision]
Address: Shibuya Ekimae Building, 2-3-1 Dogenzaka, Shibuya-ku, Tokyo (Shibuya Hachiko Exit)
[Shibuya Television 2]
Address: 1-23-8 Jinnan, Shibuya-ku, Tokyo (Shibuya Hachiko Exit) [Mighty Vision SHIBUYA]
Address: 22-1 Udagawacho, Shibuya-ku, Tokyo (Shibuya Hachiko Exit) ●Indoor digital signage
[Marunouchi Link Signage I]
Address: Shin-Marunouchi Building, 1-5-1 Marunouchi, Chiyoda-ku, Tokyo, etc. ■Other animation advertisements
・Train digital signage (Tokyu TOQ Vision) June 3, 2024 (Monday) to June 16, 2024 (Sunday)
・YouTube April 15th (Monday) to June 15th (Saturday), 2024
Promotion video URL: https://youtu.be/RqC_B-IbVzk
・Instagram April 15th (Monday) to June 15th (Saturday), 2024 Notion Labs Japan LLC
Comments from Katsukiyo Nishi, General Manager, Asia Pacific Region
[Image 2: https://prtimes.jp/i/88144/24/resize/d88144-24-08aeb44437333abf0c85-1.jpg&s3=88144-24-a6f05000fe69c319fe3e54228585abb6-329×323.jpg] This global campaign is an important moment for Notion to take a new step, and a great opportunity to further communicate the value we provide to users around the world. The new tagline, “Think it. Make it.”, speaks directly to how AI-powered Notion supports daily work and fosters creative thinking and action. The all-new design is vibrant and dynamic, and represents the evolution of Notion. This will be an opportunity for users to reaffirm Notion’s efforts to constantly evolve and meet the needs of diverse users.
About Notion
Notion is a connected workspace that lets you create and share documents, manage projects, and organize your knowledge, all in one place. Users can create and customize beautiful documents, roadmaps, knowledge bases, and more to increase team productivity, foster and enhance collaboration, and accelerate how teams work. Notion is trusted and used around the world by individuals and companies such as Pixar, Headspace, Codeacademy, and Loom.
https://www.notion.so/ja-jp
More details about this release:
https://prtimes.jp/main/html/rd/p/000000024.000088144.html