Bakan Co., Ltd.
Toilet advertising media “Unveil” begins distribution of UV index for summer ~Distributing weather forecasts and health information to support toilet users in maintaining their health~
……
Bakan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Goshin Kono, hereinafter referred to as “Bakan”) is a startup that provides services that eliminate unnecessary “waiting” using AI and IoT.Bell System 24 Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director and President Executive Officer: Hiroshi Kajiwara, hereinafter referred to as “Bell System 24”), we have partnered with Bell System 24 to promote the health management app based on barometric pressure forecasts, which has been downloaded a total of 16 million times in the toilet advertising media “Unveil”. From April 20th, we will begin distributing the UV index, which is also used in “Headache-ru (provided by: Bell System 24)”.
[Image 1: https://prtimes.jp/i/18933/333/resize/d18933-333-311b4e2cbc972cac1237-2.png&s3=18933-333-e29182b6d37ea6d4b03302d995b4ec0a-1600×900.png ]
■Details of the initiative
Bakan and Bell System 24 aim to update the toilet space by
distributing information on the UV index through the toilet
advertising media “Unveil” inside the toilet cubicles. “Headache” provided by Bell System 24 is a highly accurate weather forecast that combines easy-to-understand barometric pressure forecasts based on Japan Meteorological Agency data and 1.2 million pieces of physical condition information collected from app users each month. We provide disease forecasts. The toilet is one of the places we use frequently in our daily lives, and it is also the time when we are most likely to experience health-related concerns, so by unveiling health-related information caused by the weather in the toilet, we are trying to reach the limits of modern people. This allows you to efficiently maintain your health even in the time you have.
[Image 2: https://prtimes.jp/i/18933/333/resize/d18933-333-851e968f76e7dbc458fd-1.png&s3=18933-333-41f6188a0cb89848b0634e96bffaec93-774×587.png ]
Unveiled image of private toilet room
[Image 3: https://prtimes.jp/i/18933/333/resize/d18933-333-160486216deb1436e16b-0.png&s3=18933-333-f012fb7d8d63f5bd9b88ed0d7d08437c-1920×1080.png ]
Unveil screen image
■Background and purpose of introduction
Until now, Unveil has been working on various initiatives to update the experience of users through the private space that they use on a daily basis, such as providing information on women’s health issues and distributing comedy content, as well as improving the value of the toilet space. We have conducted a questionnaire survey (*1) in order to improve our efforts.
The survey results showed that the weather forecast was the most desired information by toilet users, and that health-related information was also considered important. It was also discovered that women are highly interested in “weather information,” “fortune telling,” “hay fever index and heat stroke index,” “health
information,” and “beauty/cosmetic methods.” has been distributing weather forecasts, headache index, pollen index, etc. In the coming seasons, there will be more opportunities to be exposed to UV rays throughout the year, and women’s interest in their skin will increase accordingly, so information such as sunburn prevention measures based on the UV index will be important. . Therefore, from the desire to enrich the lives of users, both Bell System 24, which supports people with weather-related illnesses and anxieties such as ultraviolet rays, and Bakan, which wants to meet various needs. We are now able to make this a reality.
Through this collaboration, we will deliver a new toilet experience to users. In addition, we are now able to provide banner ads that can be displayed in conjunction with weather forecasts, and by expanding the range of content, we hope to support advertisers’ marketing activities that utilize toilets.
(*1) Survey overview
・Survey title: Toilet user awareness survey
・Survey period: September 22, 2023 (Friday) to September 26, 2023 (Tuesday) ・Survey target: Men and women aged 20-69 living in Tokyo and Kanagawa prefectures
・Survey method: Internet survey
・Number of screening surveys: n=9,891
・Number of main surveys: n=1,030
・Research agency: Macromill
■About toilet advertising media “Unveil”
It is a digital signage media inside restrooms that began full-scale deployment at the end of 2020 and is being rolled out in approximately 10,900 locations (as of the end of March 2024), including offices and commercial facilities mainly in urban areas. Private restroom rooms are private spaces where you can concentrate on a one-on-one basis, making it possible to gain strong awareness and understanding of the contents of restroom users in offices and commercial facilities. Video content is played on the signage only when using the toilet, and the number of views and distribution results can be quantified.
In addition, by using patented technology (including pending applications) that changes the display on the screen depending on the length of stay, and automatically adjusts the length of advertisements depending on how crowded the toilet is. Congestion control is also achieved at the same time.
(Features of media)
・Private space with little amount of information, so it can be delivered Restrooms are characterized by less noise that interferes with visual concentration, making it easier for users to concentrate and view content. In the demonstration experiment, the awareness of the advertisement was approximately 95%, the understanding of the distributed content was approximately 70%, the rate of attitude change such as interest and recommendation was 58.9%, and the recognition lift rate and understanding lift rate increased by 613% and 560%, respectively. The promotion effect of the top and middle funnels was confirmed.
・Gender distribution possible
It is possible to appeal to men’s and women’s restrooms with different content. ・Reach business people with purchasing power
Content can be delivered to men and women (*2) with an average annual income of over 7 million yen who work in office buildings mainly in Tokyo.
(*2) Based on data from companies that have disclosed their annual incomes among the companies that use our signage facilities (as of May 2022)
▷Click here for details on the toilet advertising “Unveil” service https://corp.vacan.com/unveil
▷Click here for a survey on toilet problems etc.
https://prtimes.jp/main/html/rd/p/000000317.000018933.html
■About “Headache-ru”
“Headache” is provided by Bell System 24 in response to the needs of people with weather-related illnesses who want to “prepare for and alleviate poor physical condition due to weather or physical and mental changes.” , is a physical condition management app based on barometric pressure forecasts. The highly accurate meteorological disease forecast that is derived by combining the barometric pressure forecast provided by the Japan Meteorological Agency and the 1.2 million users’ health information collected every month by the app is loved by many users. The number of monthly active users is
approximately 1 million, and a cumulative total of 16 million downloads was achieved in March 2024.
Service URL: https://zutool.jp/
■About Bell System 24 Co., Ltd.
Company name: Bell System 24 Co., Ltd.
Representative Director, President and Executive Officer: Hiroshi Kajiwara Address: 6th floor, Kamiyacho Trust Tower, 4-1-1 Toranomon, Minato-ku, Tokyo URL: https://www.bell24.co.jp/ja/
In 1982, we launched Japan’s first full-scale call center service. Since then, we have developed a wide range of outsourcing businesses centered on contact centers, which are the point of contact between companies and consumers, and have created a standard model for the industry. Based on the operational knowledge we have cultivated by combining the power of “people” and “technology,” we develop and provide a variety of solutions, achieving our purpose of “supporting the enrichment of society through innovation and communication.” We will make this a reality.
■About Bakan Co., Ltd.
Company name: Bakan Co., Ltd.
Representative: Goshin Kono
Address: 2-5-1 Kojimachi, Chiyoda-ku, Tokyo WeWork Hanzomon PREX South 3F Established: June 2016
URL: https://corp.vacan.com/
Bakan is a company selected for J-Startup 2019, a public-private support program selected by the Ministry of Economy, Trade and Industry. Utilizing IoT and AI, we detect the availability of all kinds of places, including restaurant areas, cafes, restrooms, tourist spots, evacuation centers, and voting stations, and deliver the information to digital signage and smartphones. In addition to visualizing availability, we also suppress and manage congestion, and provide a wide range of DX services that eliminate unnecessary waiting based on availability/congestion information.
More details about this release:
https://prtimes.jp/main/html/rd/p/000000333.000018933.html