One Media Co., Ltd.
Two TikTok promotional works produced by One Media received category awards at the “TikTok for Business Japan Awards 2024”, making it the most awarded award among advertising companies in Thailand.
You can download the [TikTok promotion example collection of 6 award-winning works], including the category award-winning works, on the service site.
……
One Media Co., Ltd. (Head office location: Shibuya-ku, Tokyo, Representative Director and CEO: Gackt Akashi, hereinafter referred to as One Media) has tied for the highest number of awards among advertising companies in the Creative Category of the “TikTok for Business Japan Awards 2024”, in total. It won awards in two
categories.
[Image 1: https://prtimes.jp/i/29334/141/resize/d29334-141-b647b9810f75468c7e98-6.png&s3=29334-141-e6a09a3bbbe85a20e12d5c11933b15e7-1920×1080.png ]
Two works produced by One Media won category awards. High praise for creativity that balances brand expression and user participation The “Creative Category” of this award, sponsored by TikTok for Business, recognizes campaigns that embody “entertainment” through creative expression in TikTok ads and the use of the platform with new ideas, have an impact on business and society, and have demonstrated high effectiveness. This is a category to do. In the “Best TikTok Creator Collaboration” category, Earth Pharmaceutical Co., Ltd.’s “Koisuru Mondamin” won the category award for its planning that combines the creator’s unique characteristics with the brand’s worldview and high user engagement. Furthermore, in the “Best UGC Driver” category, Recruit Co., Ltd.’s “Decide on your #Egoic Hairstyle” won the award in recognition of the uniqueness of the user’s UGC creation and the high level of fan engagement.
Of the works produced by One Media, a total of six works won awards, two of which won category awards, making it tied for the most awards among advertising companies. You can download a collection of TikTok promotion examples for the six award-winning works on the service site.
Click here to download the “Nominated Works ONE MEDIA Case Study Collection” for free:
https://bit.ly/49GexaX
Details of the work are as follows.
(*In alphabetical order of advertiser company names)
“Koisuru Mondamin” won the “Best TikTok Creator Collaboration” category A campaign that achieved advertising objectives through collaboration between TikTok creators and companies and brands.
Advertiser: Earth Pharmaceutical Co., Ltd.
Brand name: Mondamin
Promotion name: Mondamin in love
[Image 2: https://prtimes.jp/i/29334/141/resize/d29334-141-f727c01872ed4a16f615-3.jpg&s3=29334-141-a62bdddcbfa26cfe0685ae6da2442212-2400×1600.jpg] Click here for details on this promotion:
Succeeded in “rejuvenating the brand” by turning the sound logo into a TikTok sound source! TikTok song collaboration and participatory event measures that achieved year-on-year product sales growth | Earth Pharmaceutical “Mondamin”
https://bit.ly/3U6uaTe
■Judge comment
“It was an excellent attempt to make a collaboration offer from the company in response to the sound logo parody that the creator had created, and proceed to collaborate on an equal footing.”
“We carried out multifaceted promotions centered around TikTok creator collaborations, as well as offline measures and PV development.” ■One Media Team
[Image 3: https://prtimes.jp/i/29334/141/resize/d29334-141-db9854cafee204c8f4ee-4.png&s3=29334-141-cafcc0544dd7dd000f3f0d7c7fd008cc-2048×1535.png ]
Planner: Nozomi Kondo Producer: Ai Kubo / Mako Kaduguchi Director: Yuji Furuya Business Producer: Takahiro Sasaki
Click here for the award-winning interview of the team in charge: Interview with the award-winning team | Earth Pharmaceutical Co., Ltd. “Koisuru Mondamin” “TikTok for Business Japan Awards 2024 Creative Category” Best TikTok Creator Collaboration Category/Category Award Winner https://bit.ly/4b3cajp
“#Egoic Hairstyle” won the “Best UGC Driver” category
A campaign that increases engagement through creative ideas such as songs, Branded/Community Effect*, and post themes, resonates with many users, and maximizes user posts and motivation.
*Community Effect: Effect created using TikTok’s effect creation tool “TikTok Effect House”
Advertiser: Recruit Co., Ltd.
Brand name: Hot Pepper Beauty
Promotion name: #Ego hairstyle
[Image 4: https://prtimes.jp/i/29334/141/resize/d29334-141-f5920428bbb0dbb6d570-4.jpg&s3=29334-141-45427002d4eaea5194bac2b03d159ec1-2400×1600.jpg] Click here for details on this promotion:
Increase reservation intentions among women in their teens and 20s through the “Oshikatsu” initiative. Anime/manga IP tie-up initiative with over 100,000 utterances | Recruit “Hot Pepper Beauty”
https://bit.ly/3Uov6CT
■Judge comment
“We understood the recognition on TikTok more than the public recognition, and utilized the characteristics of TikTok and the psychology of the fans while using anime characters.”
“By creating a mechanism that encourages users to create UGC such as clippings even without creators, we expanded the scope of TikTok and demonstrated the possibility of allowing a variety of people to express their creativity.”
■One Media Team
[Image 5: https://prtimes.jp/i/29334/141/resize/d29334-141-065d2c43a0c728524be2-5.png&s3=29334-141-01f76b39044cb1bcca2415f5e6db4d52-2048×1535.png ]
Planner: Nozomi Kondo
Producer: Kyohei Mori
Director: Yuji Furuya
Business Producer: Saki Yokoro
Click here for the interview with the team in charge: Interview with the winning team | Recruit “#Egoic Hairstyle” won the “TikTok for Business Japan Awards 2024 Creative Category” Best UGC Driver Category Award
https://bit.ly/49F4bbj
List of finalist prize-winning works
You can download a collection of TikTok promotion examples for the six award-winning works on the service site.
Click here to download the “Nominated Works ONE MEDIA Case Studies” for free: https://bit.ly/49GexaX
[Image 6: https://prtimes.jp/i/29334/141/resize/d29334-141-9eeaf3718bcc4ac75459-5.jpg&s3=29334-141-b8c4747d784e9fbb9397dec92c825d49-1920×1080.jpg] ■Nominated in the “Best TikTok Creator Collaboration” category A campaign that achieved advertising objectives through collaboration between TikTok creators and companies and brands.
・ Earth Pharmaceutical Co., Ltd. “Koisuru Mondamin” ・Daikin Industries, Ltd. “#Possessed PR”
・Chugai Pharmaceutical Co., Ltd. “Raising Awareness of NMOSD with yama” ■Nominated in “Best UGC Driver” category
A campaign that increased engagement through creative ideas such as songs, Branded/Community Effects, and post themes, resonated with many users, and maximized user posts and motivation.
・Dip Co., Ltd. “#First Part-time Job Support Challenge”
・ Recruit Co., Ltd. “#Egoic Hairstyle” ・Mercury Co., Ltd. “HKT48 7th Generation Audition”
■“Best Innovation” category nomination
A campaign that challenged an unprecedented new way to utilize TikTok and provided users with new entertainment.
・Earth Pharmaceutical Co., Ltd. “Koisuru Mondamin”
・Chugai Pharmaceutical Co., Ltd. “Raising Awareness of NMOSD with yama” ・Mercury Co., Ltd. “HKT48 7th Generation Audition”
“TikTok for Business Japan Awards 2024” Overview
“TikTok for Business Japan Awards 2024” is an award given by TikTok for Business to advertisers/advertising companies/advertising agencies that are actively working on TikTok on a daily basis. This year, a total of 32 award-winning companies and campaigns were selected from three categories: “Agency Category,” “Rising Star Category,” and “Creative Category.”
The newly established “Creative Category” recognizes campaigns that embody “entertainment” through creative expression in TikTok ads and the use of the platform with new ideas, have an impact on business and society, and have demonstrated high effectiveness. We selected 33 nominated works from among the campaigns entered in 5 categories, and from among them, the winning works and Grand Prix in each category were determined.
Special site: https://tiktok-for-business-awards.jp/
What is TikTok Studio by ONE MEDIA?
A creative studio specializing in TikTok marketing.
Based on the know-how and network in video production, media operation, and creator management that One Media has cultivated over the past 10 years since its founding, we will realize brand growth through short video initiatives. Received the Bronze Award in the Rising Star category at the TikTok for Business Japan Agency Awards 2023.
Over 70% of the companies and brands that have taken on the challenge of “first TikTok promotion” with us have continued their efforts. Our professional team will support you regarding TikTok user trends and points you want to suppress with advertising. Please feel free to contact us.
[Image 7: https://prtimes.jp/i/29334/141/resize/d29334-141-66da456cf034ea74623d-2.png&s3=29334-141-84bf41568858d75f1d77e73eba6540d3-1200×400.png ]
Official website: https://bit.ly/4cZ0HDn
TikTok promotion example: https://bit.ly/3U2Q5uA
Provided services and fees: https://bit.ly/444U7Y0
About One Media Co., Ltd.
With the mission of expanding the creator economy, One Media collaborates with creators who are active on SNS and works on SNS communication measures such as TikTok and YouTube for companies in a wide range of genres. Produced over 590 advertising short videos with over 40 major domestic brands and over 174 TikTok creators (as of November 2023). In 2023, she won the Bronze Award in the Rising Star category at the TikTok for Business Japan Agency Awards 2023. Head office location: Hiroo ON Building 7F, 5-19-9 Hiroo, Shibuya-ku, Tokyo 150-0012
Representative Director and CEO: Gackt Akashi
Official website: https://onemedia.co.jp/
More details about this release:
https://prtimes.jp/main/html/rd/p/000000141.000029334.html