[Paidy Co., Ltd.] Yuriyan Retriever and Shinnosuke Mitsushima will be on stage! With Paydee, no matter how you pay, it’s the right answer.We held a new commercial presentation for Paydee, a pay later service.
*View in browser* *Paidy Co., Ltd.*
Press release: April 22, 2024
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Yuriyan Retriever and Shinnosuke Mitsushima will be on stage! With Paydee, no matter how you pay, it’s the right answer.We held a new commercial presentation for Paydee, a pay later service.
*~ Mitsushima says, “I was different when I was in my 20s, but now I’m a doctor type,” and Yuriyan is “a kunoichi type who is charming and charming.” We also learned about the values of the two until they achieved their dreams.~ *
Paidy Co., Ltd., which provides the industry-leading pay later (BNPL) service “Paidy,” will release a new TV commercial “Paidy” starring Yuriyan Retriever and Shinnosuke Mitsushima on Monday, April 22, 2024. To commemorate the start of broadcasting of “Whatever You Pay, It’s the Right Answer” in the Tokyo, Osaka, Nagoya, Fukuoka, and Sapporo areas from the 24th (Wednesday), we invited two of the commercial characters to be guests in Tokyo. We held a new CM presentation. The theme of this commercial is “Payday is the right choice no matter how you pay.” The theme of this commercial is to encourage individuals to independently choose a payment method that suits their lifestyle and live a positive life by shopping with their own will. This is a reflection of Paydi’s wishes for the future.
At the event, CSO Kovari Krecimari Sylvia talked about Paydy’s service introduction, the intention behind the commercial production, and future prospects as we celebrate the 10th anniversary of the service’s launch in October, as well as Yuriyan Retriever and Mitsushima. We held a talk session with Shinnosuke about behind-the-scenes stories about shooting commercials and shopping that made his dreams come true, as well as a “Check out the best way to make my dreams come true” to explore the two’s values.
* [A milestone year of the 10th anniversary. We would like to express our gratitude to our customers and all other stakeholders, and Paydi will continue to provide innovative services.]*
First, CSO Kovari Krecimari Sylvia took the stage and introduced BNPL’s leading service, “Paydi.” With the goal of “creating a world where people can have confidence in their dreams and peace of mind,” we have been working to remove the many “complications” that were previously hidden in shopping to make dreams come true. I spoke. Next, he said that he decided to air the TV commercial because he wanted more people to know about Payday’s services and to experience them firsthand.He said that he wanted more people to know about Payday’s services and to experience them first-hand.He said that he wanted more people to know about Payday’s services and to experience them first-hand. We conveyed our wish for this to come true in the concept of this commercial, “If it’s payday, no matter how you pay, it’s the right answer.”
Also, regarding the reason why Yuriyan Retriever and Shinnosuke Mitsushima were chosen as characters for the new commercial, they said, “While they are natural, they are people I admire who have a will in their own path.I sympathize with their attitude of always taking on new challenges.” I have appointed him,” he said. Lastly, regarding our 10th anniversary year, we will continue to provide innovative services that support conscious shopping, giving a presentation regarding our future prospects. Concluded.
* [Yuriyan and Mitsushima appeared on stage. Yuriyan, the highlight of the commercial: “I want you to pay attention to the things placed in each room.”*
Regarding being appointed as the commercial character, Yuriyan said, “I’m happy to have been given such a big role and to be able to co-star with Mitsushima-san.” Mitsushima said, “I’ve known Paydy’s commercials for a long time, so this time I’ll be working on Pop. “I’m glad I was able to enter the world of Paydi with Yuriyan,” he said with joy. Yuriyan also talked about an episode from when they were filming the commercial, and how the set was filled with things they both liked, saying, “I was moved because I wondered how the two of them knew so much about my favorite things! ”, Mitsushima commented, “I was surprised that they had looked into the items carefully because they had items that I liked.”
Regarding the highlights of the commercial, Yuriyan said, “There are a lot of them, but I want you to pay attention to what’s in each room.” Mitsushima said, “The final pose was a suggestion from us, so please take a look. I hope you enjoy our facial expressions that stand up to the pop atmosphere.” They also performed an impromptu call-and-response to the melody “Paidy!” by the two voices that was played during the commercial, and the venue was filled with laughter. * [Mr. Mitsushima’s “thing I want to buy in the future to get closer to my dreams” is a language robot] *
In line with Paidy’s corporate purpose of “creating a world where people can have confidence in their dreams and peace of mind,” when asked about the purchases that have made their dreams come true in their lives, Yuriyan answered, “Last year, I bought a DJ booth.” I bought it. I haven’t connected it yet (lol), but I’ve been using it every night.
My dream is to someday perform at a festival overseas as a DJ.” Mitsushima said, “I bought a bicycle when I was 19 because I wanted to travel, but I needed it as a tool to make one of my dreams come true.After that, I bought a car and have been enjoying driving. And now that I’ve gone around the world, I want a bike again. After that, I may want a car again, but at that time I have a new dream: to play Yuriyan Remix in my car.” Regarding what he would like to buy in the future to get closer to his dream, Yuriyan said, “I want to buy a hospital (lol).
I wonder if I can live without worrying about anything when I go to America from now on?” he said, surprising Mitsushima. On the other hand, Mr. Mitsushima said, “I want to buy a language robot. I don’t get any feedback when I speak the language I’m studying by myself, so I want someone to talk to. If it is actually developed, I will pay as much as I want!”
* [Challenge to check your values to make your dreams come true! “I want people of all generations to invest in themselves using payday!”]*
Under the title “Check out the correct way to make my dreams come true,” we conducted a value check for two people when making their dreams come true. In response to the first question, “What do you do when trying something new?” Yuriyan said, “Get motivated by looking at the shape! Take the plunge and get cool uniforms and items that will make you feel better.” Mitsushima said. gave a contrasting answer: “Planning is the key! Start by gathering detailed
information.” Until now, Yuriyan said, “I’ve just jumped into whatever I wanted to do without planning.” In response, Mitsushima said, “When I was in my 20s, I wasn’t the type to plan, but recently I’ve been doing things in between my busy schedules.” I started thinking about how I could tackle what I could do, and I became more systematic.”
Regarding the second question, “What kind of travel plan would you make for a country you’ve always wanted to visit at least once in your life?”, both Yuriyan and Mitsushima answered, “Where to go and what to do depends on the country. I only buy travel tickets.” Mr. Mitsushima says, “(When I travel) I give off the air of being someone who lives in that country, so tourists tend to ask me for
directions.This is an opportunity for me to actually go to tourist spots with them. I have also visited.
In order to enjoy such opportunities, I don’t make any plans and value the ‘now’ when I travel,” she said, sharing an anecdote from a past solo trip to Vienna. Yuriyan strongly agreed, saying, “When I travel, I always try to give off the atmosphere of a person who lives there.In that sense, even if I’m traveling, I don’t mind having days where I sleep all day.”
For the final question, Yuriyan announced that he was going overseas, and Mitsushima was studying Korean, so the question was “How do you learn the language in preparation for overseas expansion?” Yuriyan chose “The environment is important! I’ll take the plunge and go there and learn about it.” She said, “Actually, I just came back from Los Angeles this morning.When you go abroad, you have to speak English even if you don’t like it, so I’m thinking of doing something like that.” “I’d like to wear it in Japan, but since I had to pretend to be a local, I ended up leaving without speaking much this time (lol),” he answered, based on an actual episode.
Mr. Mitsushima chose, “Love is what makes you good at something! Just watch movies in the language of the country and imitate them,” but he also revealed, “Actually, if I had time, I’d like to go to that country myself.” The unique values of these two people were revealed.
Based on these answers, we diagnosed each other’s values in order to make our dreams come true. Yuriyan said of Mitsushima, “He was different when he was in his 20s, but now he’s a doctor type,” and Mitsushima described Yuriyan as “a kunoichi type with a charming charm.” In the end, we confirmed to each other, “Everyone has a different set of values in order to make their dreams come true, and any approach is the right one.”
In closing, Mitsushima said, “I think it’s very important to invest in yourself in a positive way.By using Paydi, you can move forward one step at a time toward the future you want.Once again, I want to continue investing in my dreams.” I would be happy if people of all generations who saw this commercial decided to take a step towards their dreams.” Yuriyan said, “I don’t know when I will make my dreams come true.” I don’t think it’s too late. With Payday, you can pay in a way that suits you, so you can make your dreams come true and invest in your dreams in a way that suits you. Please use Payday with us. “Would you like to make this happen?” and at the end, the two of them shouted “Paidy!” and ended the meeting in a perfect voice.
* [TVCM On-Air Commemoration Campaign]*
●Summary: During the campaign period, if you make a purchase using Payday’s next month deferred payment, 3rd, 6th, 12th deferred payment, or Payday card on the payment screen during the campaign period, 100 people will be selected by lottery to win the full amount (up to 100,000 yen). Win cashback.
●Period: April 24, 2024 (Wednesday) 6:00 to May 23, 2024 (Thursday) 23:59 ●URL: https://paidy.com/campaign/tvcmlaunch_cashback_202404/ *Cashback will be given to those who shop under the above conditions during the campaign period by May 31st. It will be reflected in the Paidy app and MyPaidy around May 31st. Please note that it will not be reflected on the payment screen.
* [Target member store campaign] *
●Summary: If you use “Pay in 6 or 12 installments” with no split fees* for the first time at an eligible shop, you will receive maximum 1,500 yen cash back.
●Period: April 24, 2024 (Wednesday) 6:00 to May 14, 2024 (Tuesday) 23:59 ●URL: https://paidy.com/campaign/20240424_N-paycashbackcampaign *After the campaign ends, the benefits will be cashed back by September 30, 2024. Cashback will be reflected in Paidy app and MyPaidy. It will not be reflected on the payment screen. Please note that if you change to pay in 6 or 12 installments from the Payday app after making a one-time payment, you will not be eligible for the campaign.
* [X Campaign] *
●Summary: We are running an X campaign where you can win a gift by lottery if you participate in the campaign. For more information, please check Paidy’s X account @PaidyJP(
https://x.com/PaidyJP
) Scheduled to be announced. The campaign includes travel-loving couple influencers Yuki-san and Kyouka from the Traveling Couple, Kazu, a video creator who lives in Fukui and produces the outdoor brand “waku” while sharing her daily life, and Gifu. Nanako Nanako, a video creator who spreads the word “kawaii” from the prefecture in many ways, will also be asked to post about how to enjoy Payday and help make the campaign more exciting. Please expect by all means.
* [New CM Overview] *
Title: “Payday: No matter how you pay, it’s the right answer” (★Main CM TV broadcast and web distribution)
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“Insulation payment with 0 yen for Paidi Fees” (TV broadcast and web distribution)
*TV broadcast starts from May 1st
Number of shaku: 15 seconds
Broadcast start date: Wednesday, April 24, 2024
Broadcast area: Tokyo, Osaka, Nagoya, Fukuoka, Sapporo area
YouTube: “Payday: No matter how you pay, it’s the right answer” edition “Payday: Get it now and pay next month”
“Pay in installments with 0 yen fee” version
Special site: https://paidy.com/daiseikaicampaign_202404/
Interview video: https://youtu.be/DfFst46993E
Making video: https://youtu.be/VXZtvpbjmgs
* [About Payday] *
Buy Now Pay allows you to buy what you want right away with just your smartphone and pay later.
Later)” service. In addition to the next month’s lump sum payment, you can enjoy the convenience of paying in installments up to 36 times with no fees*, the simple UX, and the ability to manage your money wisely on your smartphone. It is used by many people as a payment method, and the number of app downloads has exceeded 14 million. Our aim is to create a world where people can have confidence in their dreams and peace of mind. Paydy’s important mission is to create an environment where everyone can enjoy shopping with peace of mind, based on the trust of our customers.
URL: https://paidy.com
* No split fees for account transfers and bank transfers.
*About details about this release*
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