McAfee Corporation
McAfee releases “Study on the impact of deepfakes on elections” Over 60% of respondents have doubts about deepfakes, and over 40% are concerned about their impact on elections.
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McAfee, Inc. (Headquarters: Chiyoda-ku, Tokyo), which provides online security products, today announced the results of its “Survey on the Impact of Deepfakes on Elections.” This research focuses on people’s concerns about the impact of deepfakes on elections during an election year that is filled with important elections around the world, including the 2024 US presidential election and other elections. The survey was conducted in early 2024 among 7,000 people in seven countries, and found that approximately one in four Americans (23%) said they had recently encountered political deepfake information that they later discovered was fake. It was revealed that the respondents answered, “I understand.” Given that advances in AI technology have made it difficult for many people to distinguish between real and fake information, it can be inferred that the number of people who have actually come into contact with political and other deepfake information will be even higher.
Misinformation and disinformation are a major concern for Americans, and a fake robocall using President Biden’s voice (in English: https://www.mcafee.com/blogs/internet-security/ The recent incident surrounding was-the-fake-joe-biden-robocall-created-with-ai/) is an example of the problem that can lead to widespread disinformation. When asked about the most concerning use of deepfakes in the US, election-related topics topped the list, with 43% saying it would “influence elections” and 37% saying “public trust in the media”. 43% said they would “impersonate public figures (e.g. politicians or well-known media figures),” and 31% said they would “distort historical facts.” In Japan, 21% said they would “influence
elections,” 27% said they would “undermine public trust in the media,” 40% said they would “impersonate public figures (e.g. politicians or famous media figures),” and 21% said they would “influence public trust in the media.” The answer is that it “distorts historical facts.”
Steve Grobman, Chief Technology Officer (CTO) of McAfee, LLC, headquartered in California, USA, said:
“In this election year, when elections are being held one after another around the world, anyone can now create deepfakes in half a day.The tools to create cloned audio and deepfake videos are easily available, take a few hours to master, and , it only takes seconds to make it look real and make people believe it, especially in an election year when generative AI can easily manipulate audio and video. This year has raised serious questions about the authenticity of content and information.
McAfee advises consumers to use a healthy dose of skepticism, especially during election times. At McAfee, we help you protect your privacy and personal information, from deepfake voice detection technology that beats AI to online security that analyzes and blocks dangerous links in text messages, social media, and web browsers. We offer a variety of solutions. ”
Consumers are increasingly required to carefully distinguish between truth and fiction
In an age where generated AI content is widely available and can reproduce realistic images and sounds, human eyes and intuition can no longer be relied upon to distinguish between real and fake news. Nearly 7 in 10 people (66%) in the US and 1 in 2 people (51%) in Japan have been concerned about deepfakes for more than a year.
More than half (53%) of respondents in the US and more than one in four (27%) in Japan said AI has made it more difficult to spot online fraud.
A majority of social media user respondents (72% in the US and 97% in Japan) find it difficult to identify AI-generated content such as fake news and scams.
Only 27% of people in the US and 3% of people in Japan would be confident in telling the difference between a real and a fake if someone shared an AI-generated voicemail or voice memo.
Audio deepfakes are heating up during election season
As the political situation intensifies this year, with elections being held around the world, there is growing concern about the impact of deepfakes on elections. AI-generated cloning of celebrities’ voices, or being fooled by AI-generated voices that imitate the voices of politicians, can have a major impact on political debates and election results.
(US)
In the past 12 months, 43% of people have viewed deepfake content, 26% of people have encountered a deepfake scam, and 9% of people have been a victim of a deepfake scam. answered
Among those who have encountered or been a victim of deepfake fraud: About one in three people (31%) have experienced some form of AI voice fraud (e.g., receiving a phone call, voicemail, or voice memo that sounded like it was from a friend or loved one, but was actually a voice clone) answered.
About one in four people (23%) say they encountered a video, image or recording impersonating a political candidate and initially thought it was real.
40% said they had seen a video, image or recording of a celebrity and thought it was real.
(Japan)
In the past 12 months, 8% of people have viewed deepfake content, 2% have encountered a deepfake scam, and 3% have been a victim of a deepfake scam. answered
Among those who have encountered or been a victim of deepfake fraud: 37% said they had experienced some form of AI voice fraud (such as receiving a phone call, voicemail, or voice memo that sounded like it was from a friend or loved one, but was actually a voice clone). 18% said they encountered a video, image or recording impersonating a political candidate and initially thought it was real.
18% said they had seen a video, image or recording of a celebrity and thought it was real.
How to stay safe and increase the authenticity of your information Check sources before sharing: Use fact-checking tools and trusted news sources to verify information before sharing it with friends and family.
Be wary of distorted images: For example, an extra finger or a face that looks blurry – faked images and videos aren’t perfect, and if you look closely, you’ll be able to tell the difference between the real and the fake.
Robotic, mechanical voice: Authentic speeches from politicians have a professional tone and sound well-prepared. On the other hand, AI voices often create awkward pauses, cut words short, and place unnatural emphasis in the wrong places.
Be wary of emotional content: Politics is often a sensitive topic, but if you see a post or report that makes you incredibly angry or deeply saddened, walk away. Like phishing emails that encourage readers to act without thinking, fake news sways people’s thoughts and emotions. Invest in security tools to prevent online fraud: McAfee products include innovative protections like McAfee Scam Message Protection, which protects you from dangerous messages sent via text, email, search results, and social media. We detect and protect against never-before-seen threats and scams, including links, in real time. Additionally, McAfee is focusing on deepfake detection technology, further reinforcing McAfee’s commitment to leveraging AI to fight AI fraud and protect consumers with its ability to detect deepfakes. McAfee’s deepfake detection technology “Project Mockingbird” Project Mockingbird, an audio deepfake detection technology developed by McAfee that uses AI, uses fake voices generated by AI to steal money, personal information, and cyberbullying. It was developed to protect consumers from the growing threat of cybercriminals who promote or exploit the public image of celebrities. This
industry-leading AI detection technology was developed and trained by McAfee Labs, McAfee’s innovation and threat intelligence division, and combines AI-powered contextual, behavioral, and category detection models to detect AI-generated audio. and identifies whether the audio in the video is likely to have been generated by AI. This helps people understand the digital world and evaluate how content might not be what it seems.
About McAfee
McAfee is a global leader in online protection for consumers and small businesses. With a focus on protecting people, not just devices, McAfee’s consumer and small business solutions adapt to the needs of users in an always-on world, helping families, communities, and businesses with the right time and security. We help users live securely with comprehensive, intuitive solutions that protect their. For more information, please visit
https://www.mcafee.com/ja-jp/index.html.
*McAfee, McAfee, and the McAfee logo are trademarks or registered trademarks of McAfee, LLC or its affiliates in the United States and other countries.
Research method
The survey was conducted by market research company MSI-ACI in January and February 2024, targeting more than 7,000 consumers from seven countries: the United States, the United Kingdom, France, Germany, Australia, India, and Japan.
Forward-looking statements
This text contains information about products, services, and processes under development. All information contained herein is subject to change without notice at McAfee’s sole discretion. Nothing contained herein should be construed as an offer by McAfee, obligating McAfee, or creating an expectation of future releases that could impact current purchasing or partnership decisions.
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