UPWARD Co., Ltd.
Duskin Co., Ltd. promotes DX of outbound and door-to-door sales in corporate sales by introducing “UPWARD”
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UPWARD Co., Ltd. (Location: Minato-ku, Tokyo, President and CEO: Ryusuke Kaneki, hereinafter referred to as UPWARD) is a company that promotes DX of out-call and door-to-door sales. We would like to announce that our company has been adopted as a sales support service in the corporate sales headquarters of Hiroyuki Okubo, Representative Director and President Executive Officer (hereinafter referred to as DUSKIN).
Background and issues of introducing “UPWARD” at Duskin Corporate Sales Headquarters
The Duskin Corporate Sales Headquarters was aiming to work towards sales DX by utilizing customer contact data obtained through sales activities and visualizing sales activities to new customers. On the other hand, sales staff are burdened with activity reports (creating daily sales reports) regarding visited locations and business negotiations, and the tools used to analyze activity reports are unable to conduct analyzes that will lead to the next necessary sales activities and decision-making. However, the company was unable to fully utilize data obtained through sales activities, such as business cards, destinations visited, and business negotiation history. In addition, the Duskin Corporate Sales Division, which is in charge of major companies such as national chains, was in a situation where it had not been able to organize or accumulate a history of new business development locations in which it had conducted sales activities in the past.
Therefore, we decided to introduce UPWARD, which allows you to easily report activities from the field using a mobile app and automatically aggregate and analyze recorded customer contact data.
Comment from Toshikatsu Baba, General Manager, Corporate Sales Division, Duskin Co., Ltd.
At Duskin, we still hold on to the idea we had when we were founded: “Profits are born from joyful transactions.” One of the themes of the medium-term management plan is “strengthening the management base to improve corporate value,” and we have been building the foundation for our DX strategy by increasing efficiency through the use of digital technology.
The purpose of introducing “UPWARD” is to strengthen the data infrastructure for deeper cultivation of the BtoB market. It is currently being used by all sales personnel in the Corporate Sales Division, and is promoting sales DX by formulating sales strategies and incorporating it into regular sales meetings based on the information obtained from customer contact. We are working to visualize the history and progress of sales activities. At the same time, by gathering our BtoB-related information, we would like to develop highly accurate comprehensive hygiene proposals based on a deeper understanding of our customers, and use this initiative as a source of advantage over our competitors.
Comment from Hachirota Kotani, Strategic Planning Office, Strategic Marketing Department, Duskin Co., Ltd.
In order to further improve the value we provide to our customers, we are working toward sales DX by utilizing customer contact data obtained through sales activities such as business cards, visits, business negotiation history, etc., and by visualizing sales activities of new business partners. , it was essential to reduce the burden on sales staff and streamline sales activities.
UPWARD, which anyone can use easily and intuitively, and which automatically visualizes entered customer contact data on a dashboard, was a good match for our company’s efforts to improve the efficiency of its sales activities. Through “UPWARD,” we hope to reduce the burden on sales staff while promoting sales DX, thereby further improving the value we provide to our customers and conducting happy transactions with more customers. I am.
Duskin corporate sales website: https://biz.duskin.jp/business/ About UPWARD
“UPWARD” is an app that realizes “sales engagement” that maximizes the value of CRM/SFA. Focusing on “storing and utilizing” customer data, it links with cloud CRM such as Salesforce and Microsoft Dynamics365 to provide a variety of support functions so that outgoing and visiting sales people can work more creatively.
[Image: https://prtimes.jp/i/15260/104/resize/d15260-104-16f111da287bdc85ade8-0.jpg&s3=15260-104-1be4c590aa6b2ef95ed8ded4058f0f85-1299×558.jpg] Service site: https://www.upward.jp/
Feature introduction: https://www.upward.jp/feature
More details about this release:
https://prtimes.jp/main/html/rd/p/000000104.000015260.html