Groov Co., Ltd.
Fewer people are using internet search engines to choose gifts for Mother’s Day! ? On the other hand, the number of people searching for products in physical stores is increasing. In a survey regarding Mother’s Day, we conducted a survey on how to find and choose Mother’s Day gifts.
According to Mother’s Day.me research. A fact-finding questionnaire targeting men and women in their teens to 70s (818 people in total). ……
“Mother’s Day.me” (https://hahanohi.me/) is an information media site specializing in Mother’s Day.
This survey was conducted with the aim of providing useful information to people who are having trouble choosing a gift for Mother’s Day, and to support them in choosing a gift that will make more mothers happy. The survey was conducted among men and women in their teens to 70s (818 people in total) across the country, and their attitudes and trends toward Mother’s Day gifts were analyzed in detail.
This awareness survey revealed that the number of people using internet search engines to search for Mother’s Day gifts is
decreasing, while the number of people searching in physical stores is increasing. I found out that there is. We believe this is because people have more opportunities to go out after the coronavirus has ended, and more people are considering purchasing gifts at department stores and large supermarkets rather than using search engines. In particular, it is assumed that this is the result of people who originally looked for gifts without using the internet before the coronavirus, but who temporarily used the internet due to the coronavirus pandemic, are now returning to their original way of searching. .
In addition, when choosing a gift for Mother’s Day, we conducted a survey to find out how much the ratio of products that can be gift-wrapped specifically for Mother’s Day and those that do not are related to the percentage of people who choose them as a present. ” was the answer of only 7.1%, highlighting the importance of gift wrapping.
Please note that the contents of the awareness survey questionnaire can be processed and edited as articles and materials, although the copyright notice of Mother’s Day.me is required.
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Mother’s Day Gift Awareness Survey 2024/Permanent Edition
“How are you looking for Mother’s Day gifts?”
Men and women in their 10s to 70s (818 people in total)
https://hahanohi.me/survey060/
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Is there anything you refer to when choosing a gift for Mother’s Day? How are you looking?
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Search online: 37.8%
Search by going to a physical store: 37.2%
Ask the person what they want: 11.0%
Search based on online shopping reviews: 4.8%
Search using SNS as reference: 3.7%
Search using online shopping popularity rankings as reference: 3.4% Others: 2.1%
Search by whether Mother’s Day gift wrapping is possible: 0.1% According to a survey (n=818) conducted by Mother’s Day.me on what to look for when choosing a gift for Mother’s Day, 37.8% of respondents said they would “look it up by searching online”, down 10 points from the previous year. Ta. Since the coronavirus pandemic has calmed down and people are now able to go out, 37.2% of people said they would “go to a physical store to look for something”, indicating that there are many people who are considering purchasing something after actually looking at it.
Annual trends based on fixed point surveys
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According to a fixed-point survey conducted over the past two years, 37.8% of people answered that they would “look it up online” when looking for Mother’s Day gifts in 2024, a decrease of 5 points from last year. On the other hand, “Go to a physical store to look for something” has increased by 3 points from last year, indicating that more people are going out and looking for something as the coronavirus situation has calmed down. We also found that the number of
respondents who answered, “Ask the person in question what they want” is increasing year by year. This is because competition in the market for Mother’s Day gifts has intensified over the past few years, and in addition to flowers, which have traditionally been a standard product, there are now a wide variety of Mother’s Day gifts such as gourmet food, alcohol, and travel tickets. With the increase in the number of products available, the number of choices has increased, making it difficult to choose, and it is thought that more people are choosing to ask their mother directly because they can now choose a gift that matches her tastes.
How are you looking for a Mother’s Day gift for your mother-in-law?
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Search by searching online: 42.7%
Search by going to a physical store: 39.1%
Ask the person what they want: 5.8%
Search using online shopping popularity rankings as reference: 5.0% Search based on online shopping reviews: 3.6%
Search using SNS as reference: 2.2%
Others: 1.7%
When we surveyed how people look for gifts for their mothers-in-law, 42.7% of people said they searched online, while 39.1% said they searched for them by going to a physical store. 5.8% said they would listen, 5.0% would use online shopping popularity rankings as a reference, 3.6% would use online shopping reviews and comments, and 2.2% would use SNS as a reference.
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When choosing a gift for Mother’s Day, is it important whether it can be gift wrapped?
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I think it’s better to have it than not: 54.0%
Either: 21.4%
Always choose a present that can be gift wrapped: 17.4%
No need for gift wrapping: 7.1%
Others: 0.1%
Is gift wrapping important when choosing a present? In the survey (n=818), 54.0% said “I think it’s better to have one than nothing,” 21.4% said “I don’t care either way,” and 17.4% said “I definitely choose a present that can be gift wrapped.” We also found that many people are paying attention to gift wrapping. For manufacturers and sellers, in the Mother’s Day gift market, it is essential to support gift wrapping specifically for Mother’s Day in order for their products to be chosen.
Mother’s Day.me also publishes the results of a survey on the “Mother’s Day gift situation”. We are full of information that you may be interested in, such as the budget for Mother’s Day gifts, where to purchase them, and important points to consider when choosing them, so please take a look at them.
About Mother’s Day.me
■Mother’s Day.me Media Overview
Mother’s Day in 2024 will be on Sunday, May 12th. Mother’s Day.me, an information media site specializing in Mother’s Day that provides various information about Mother’s Day, asks when is Mother’s Day every year? We provide useful information for those who are having trouble choosing a present, such as content that will help you solve problems, as well as a ranking of over 300 gifts that show you the currently popular Mother’s Day gifts. In addition, we regularly survey the world’s gift situations, such as the budget for gifts, where they are purchased, and the points to consider when choosing, so if you are planning to buy a gift, please take a look at the survey. Please try to reference.
URL: https://hahanohi.me/ Twitter: https://x.com/hahanohi_me Facebook: https://www.facebook.com/hahanohi.me/ Management company: Groove Co., Ltd. (Kashiwa City, Chiba Prefecture)
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・Related media Father’s Day.jp: https://chichinohi.jp/An information media site specializing in Father’s Day that provides various information about Father’s Day.
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First hometown tax payment: https://furusato-nouzei.tax/
An information media site that updates and introduces more than 300 rankings of hometown tax return gifts by category every day.
[Image 9: https://prtimes.jp/i/98805/85/resize/d98805-85-bf3e5f7fcd1fb9ce9b2d-0.jpg&s3=98805-85-1456be44b9fb1c77496e126ac6268c23-2520×429.jpg] Respect for the Aged Day.jp: https://keirounohi.jp/ An information media site specializing in Respect for the Aged Day that provides various information about Respect for the Aged Day.
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About Groove Co., Ltd.
・Groove Co., Ltd. Business details
Planning and operation of EC media site
Planning and support for EC x DX
Construction of diagnostic proposal type EC system
Building personalized EC
Groove Co., Ltd. operates gift-specific WEB media sites such as Mother’s Day.me and Father’s Day.jp, promotes planning and support business for EC x DX, and mechanization of sommeliers in EC, and supports users. We are a company that focuses on supporting the construction of diagnostic and proposal-type EC systems that propose products that people are looking for. Groov Co., Ltd.:
https://www.groov.co.jp/
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[Mother’s Day.me Survey Summary] Survey area: Nationwide Survey subject: Mother’s Day.me Survey method: Internet survey Survey target: 818 men and women in their teens to 70s Survey period: March 2-3, 2024 9th of the month
A statistical survey is published on Mother’s Day.me. Comparisons with the past are possible.
https://hahanohi.me/mothers-day-survey/
More details about this release:
https://prtimes.jp/main/html/rd/p/000000085.000098805.html