INFORICH Co., Ltd.
“ChargeSPOT” x “Monster Hunter Now” collaboration campaign held in Singapore Providing a new customer experience through gamification
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INFORICH Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Hironobu Akiyama, hereinafter referred to as INFORICH), which operates the mobile battery sharing “ChargeSPOT(TM)”, and T-Gaia Asia Pacific Pte. Ltd. (Singapore, Managing Director) : Yuji Goto) is holding a collaboration campaign for “Monster Hunter Now” from April 29th at convenience stores in Singapore operated by CHEERSHOLDINGS (2004) PTE.LTD. (hereinafter referred to as “Cheers”).
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This campaign is expected to further increase the number of users in Singapore, where the number of installed devices has exceeded 100, and to provide a new gaming experience through gamification using “ChargeSPOT”, which was announced in the INFORICH medium-term management plan. It is also an initiative to provide. In the future, we will look to expand the campaign in Japan and will pay attention to the actual campaign effects as well as user reactions.
■Future initiatives
For medium- to long-term growth, INFORICH aims to develop platform services to discover new revenue opportunities based on the
installation locations and user base cultivated through “ChargeSPOT.”
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From VISION2030 medium-term management plan
Gamification is also part of this initiative, and this collaboration with Monster Hunter Now in Singapore is one of the specific measures. Gamification is the practice of applying game design elements and game principles to things other than games. We believe that ChargeSPOT, which has touch points both offline and online, is compatible with gamification and can provide both convenience and fun to users.
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From VISION2030 medium-term management plan
In the future, we plan to similarly install ChargeSPOT at locations around the world, including Japan, and develop initiatives that utilize gamification.
■Campaign overview
If you meet the conditions, you will receive a free coupon for using ChargeSPOT (less than 60 minutes free).
・Coupon acquisition period: April 29, 2024 (Monday) to June 28, 2024 (Friday) ・Campaign location: Cheers stores with ChargeSPOT in Singapore * Coupon issuance will end as soon as the number of coupons issued reaches 4,000.
*Participation in this campaign is not possible within Japan. 【conditions】
1. Use “ChargeSPOT” on Cheers (at least once)
2. Launch the camera from the banner in the ChargeSPOT app
3. When you take a picture of the “ChargeSPOT” mobile battery on the camera, a monster appears in AR
4. Take a photo of a monster and save it to get a free coupon for using “ChargeSPOT”
*ChargeSPOT(TM) is a trademark or registered trademark of INFORICH Co., Ltd. *Product and service names mentioned in this release are trademarks or registered trademarks of each company.
■Contact information regarding this matter
INFORICH Co., Ltd. Public Relations: Seki, Kimura e-mail:
press@inforichjapan.com
■ INFORICH Co., Ltd. Company Profile
INFORICH is a global company that operates ChargeSPOT(TM), a mobile battery sharing service that boasts the No. 1 market share in domestic installed units*, in seven areas around the world.
With the mission of “Bridging Beyond Borders – Connecting the world beyond borders,” in addition to the ChargeSPOT business, we are developing platform businesses such as operating the sharing economy platform app “ShareSPOT” and providing signage advertisements to make the world more convenient and prosperous. We aim to create a society where
In the future, we will continue to expand our business by transcending all borders and discovering the potential of people, things, and events, and as one of the companies driving the sharing economy, we will contribute to the creation of a sustainable society. .
*As of the end of December 2023, according to INFORICH research. Established: September 2015
Representative: Hironobu Akiyama, Representative Director and President Address: 6-31-15 A-6A, Jingumae, Shibuya-ku, Tokyo 150-0001
Business content: Mobile battery sharing
URL: https://inforich.net/
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