Groov Co., Ltd.
Awareness and users of social gifts (e-gifts) are gradually increasing slightly. We conducted a survey on awareness and user trends using a survey asking, “Have you ever given a social gift (e-gift)?” According to Mother’s Day.me research. A fact-finding questionnaire targeting men and women in their 10s to 70s (1093 people in total). ……
“Mother’s Day.me” (https://hahanohi.me/) is an information media site specializing in Mother’s Day.
This survey was conducted with the aim of providing useful information to people who are having trouble choosing Mother’s Day gifts, and to help them choose gifts that will please more mothers. The survey was conducted among men and women in their teens to 70s (1,093 people in total) across the country, and their attitudes and trends toward Mother’s Day gifts were analyzed in detail.
This awareness survey revealed that the awareness and number of users of “Social Gifts” (e-gifts), a service that allows you to send gifts through SNS, has increased in number over the last year, and the number of new companies has been increasing one after another in recent years. It was found that there was a slight increase compared to .
“Social gift (e-gift)” is a new gift service that has been emerging in the gift market in recent years, allowing you to send a gift without knowing the address or name of the person you want to give a gift to through SNS such as LINE or X (formerly Twitter). Continuing from last year, Mother’s Day.me has conducted a fixed-point survey to find out whether people are aware of social gifts (e-gifts) and whether they have experience using them.
Please note that the contents of the awareness survey questionnaire can be processed and edited as articles and materials, although the copyright notice of Mother’s Day.me is required.
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Mother’s Day Gift Awareness Survey 2024/Permanent Edition
“Have you ever given a social gift (e-gift)?”
Men and women in their 10s to 70s (1093 people in total)
https://hahanohi.me/survey063/
[Mother’s Day.me Survey Overview] Survey area: Nationwide Survey subject: Mother’s Day.me Survey method: Internet survey Survey target: 1093 men and women in their teens to 70s Survey period: March 2-3, 2024 9th of the month
A statistical survey is published on Mother’s Day.me. Comparisons with the past are possible.
https://hahanohi.me/mothers-day-survey/
Have you ever given a social gift (e-gift)?
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Never sent a gift yet: 47.9%
Didn’t know about social gifts: 34.0%
Have given it as a gift: 18.0%
Have you ever sent a social gift (e-gift)? In the survey (n=1,093), the most common answer was “I haven’t given one yet” at 47.9.2%. On the other hand, 34.0% of people answered that they did not know about social gifts, indicating that this is a growing market with still room for expansion. Furthermore, even if some consumers are able to recognize the name of a unique service that is major in Japan, such as “LINE Gift,” there are still a certain number of consumers who are unaware of the name “Social Gift (e-Gift),” which refers to the entire market. It is thought that there are layers.
Annual trends based on fixed point surveys
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According to fixed-point surveys over the past two years, the percentage of people who have “never given a gift yet” was 47.9% in 2024 and 47.3% in 2023, which is almost the same. On the other hand, in 2024, 18.0% of respondents said they had given a gift, an increase of 2 points from 2023, and the number of respondents who said they did not know about social gifts was 2 points less than in 2023.Social gifts (e-gifts) We found that awareness of the issue is increasing. We can expect that the number of users will increase and the market will likely expand in the future.
Would you like to use social gifts (e-gifts) in the future?
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Would like to use it: 42.9%
Neither: 37.5%
I don’t want to use it: 19.6%
The results showed a high level of interest in social gifts (e-gifts), with 42.9% of people wanting to use them, indicating that many people have positive thoughts about social gifts (e-gifts). . Considering that 524 people answered “I have never used Social Gift” in response to the aforementioned survey, people who are aware of the service but have no experience using Social Gift (e There is a possibility that the percentage of people who are willing to use gift cards is extremely high, and from this perspective, it is assumed that the market can be expected to have high growth potential in the future. Annual trends based on fixed point surveys
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Although the number of people who answered “I can’t say either way” increased by 3 points, the number of people who answered “I would like to use it” decreased by 5 points in 2024 from 47.2% in 2023. This is likely due to the fact that the number of experienced users has increased compared to last year. Additionally, as the convenience of social gifts (e-gifts) becomes more recognized, the results suggest that the number of users will increase even further.
Mother’s Day.me also publishes the results of a survey on the “Mother’s Day gift situation”. It’s full of information that you might be interested in, such as the budget for Mother’s Day gifts, where to buy them, and important points to consider when choosing, so please use this as a reference.
About Mother’s Day.me
■Mother’s Day.me Media Overview
Mother’s Day in 2024 will be on Sunday, May 12th. Mother’s Day.me, an information media site specializing in Mother’s Day that provides various information about Mother’s Day, asks when is Mother’s Day every year? We provide useful information for those who are having trouble choosing a present, including content that solves the following problems, as well as a ranking of more than 300 gifts that show currently popular Mother’s Day gifts. We also regularly survey people’s concerns about gift situations, such as their budget for gifts, where they purchase them, and points to consider when choosing, so if you’re planning to buy a gift, please take a look at our survey. Please try to reference.
URL: https://hahanohi.me/ Twitter: https://x.com/hahanohi_me Facebook: https://www.facebook.com/hahanohi.me/ Management company: Groove Co., Ltd. (Kashiwa City, Chiba Prefecture)
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・Related media Father’s Day.jp: https://chichinohi.jp/An information media site specializing in Father’s Day that provides various information about Father’s Day.
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First hometown tax payment: https://furusato-nouzei.tax/
An information media site that updates and introduces rankings of more than 300 hometown tax return gifts by category every day.
[Image 7: https://prtimes.jp/i/98805/86/resize/d98805-86-833adf29baf669ea9fbe-0.jpg&s3=98805-86-35e503f57915fe53eea76ce4d439f4b5-2520×429.jpg] Respect for the Aged Day.jp: https://keirounohi.jp/ An information media site specializing in Respect for the Aged Day that provides various information about Respect for the Aged Day.
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About Groove Co., Ltd.
・Groove Co., Ltd. Business details
Planning and operation of EC media site
Planning and support for EC x DX conversion
Construction of diagnostic proposal type EC system
Building personalized EC
Groove Co., Ltd. operates gift-specific WEB media sites such as Mother’s Day.me and Father’s Day.jp, promotes planning and support business for EC x DX, and mechanization of sommeliers in EC, and supports users. We are a company that focuses on supporting the construction of diagnostic and proposal-type EC systems that propose products that people are looking for. Groov Co., Ltd.:
https://www.groov.co.jp/
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More details about this release:
https://prtimes.jp/main/html/rd/p/000000086.000098805.html