Dora EVER
Dora EVER expands “chocoZAP” in-store advertising promotion to all stores! Full-scale PR strategy begins in 2024 with Kozo Takeda as the image character ……
Dora EVER Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Teruhiko Okano) is a consolidated subsidiary of RIZAP Group Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Ken Seto) on Monday, April 22, 2024. Expanded advertising promotions in “chocoZAP” convenience store gyms operated by a certain RIZAP Co., Ltd. from 116 stores mainly in the Tokyo metropolitan area to all stores (approximately 1,300 stores as of April 22, 2024) We have decided to strengthen the promotion of the recruitment site “Dora EVER” and the core system for transportation companies “UN SOUL”.
[Image 1: https://prtimes.jp/i/37142/84/resize/d37142-84-8d01511e9711b95fe9fc-0.jpg&s3=37142-84-a499ea3516ef24a3267c678de9e9618e-698×696.jpg] Recruitment site “Dora EVER” service promotion 15 seconds CM Kozo Takeda job change edition
https://www.youtube.com/watch?v=k906o8RzXAM
[Image 2: https://prtimes.jp/i/37142/84/resize/d37142-84-3eeb910ef024de4f0b83-1.png&s3=37142-84-02b5bcba8ad526623baa223b73a4c002-437×242.png ]
[Image 3: https://prtimes.jp/i/37142/84/resize/d37142-84-e6cb67a0040ac7a2b3b7-1.png&s3=37142-84-d29c70a062f5fcc4d0986239edbe80ad-433×242.png ]
[Image 4: https://prtimes.jp/i/37142/84/resize/d37142-84-18eb281b0e89507b9716-1.png&s3=37142-84-fe98fc6cbf80b8fb986ac612d14c1062-437×242.png ]
[Image 5: https://prtimes.jp/i/37142/84/resize/d37142-84-2db53d719eeaaf7cde10-1.png&s3=37142-84-3c74de3cace6f53991ed4d6f8b678766-431×242.png ]
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In fiscal 2024, we aim to further improve our company’s name recognition and are developing a plan to cultivate new users through collaboration and promotions with trending products.In February 2024, we implemented this initiative at 116 Chocozap stores mainly in the Tokyo metropolitan area. Starting with digital signage advertising, the promotion will be carried out at all Choco Zap stores.
By promoting our services through this advertisement to the 1.124 million people who use Choco Zap stores nationwide (as of February 14, 2024), we will not only increase the number of service users, but also increase the number of people in the transportation industry and drivers. We hope to increase interest in the job and contribute to the development and virtuous cycle of the industry.
Additionally, from October 2023, Dora EVER has introduced a welfare benefit that allows employees to use the 24-hour convenience store gym “chocoZAP” free of charge, with the aim of supporting employee health.
This initiative has received high praise from employees, with many saying things like, “It’s convenient because I can use it before going home,” “I wanted this kind of benefit,” and “It’s always busy.”
*Due to tenant regulations, some stores may not be open 24 hours a day or may be closed on certain days.
Inquiries regarding the above press
Dora EVER Co., Ltd. Marketing: Ogawa Kanazawa
Business hours: Weekdays 9:00-18:00
Phone number: 03-6371-4192
E-mail: info@doraever.jp
About Dora EVER Co., Ltd.
Company name: Dora EVER Co., Ltd.
Address: Nishi-Shimbashi JK Building 2F, 3-15-12 Nishi-Shimbashi, Minato-ku, Tokyo 105-0003
Representative: Teruhiko Okano
Established: January 2017
Capital: 375,010,000 yen (capital reserve 325,010,000 yen)
Business: Provision of transportation company support services using the Internet
▼Recruitment site “Dora EVER”
https://doraever.jp/
▼ Core system “UN SOUL”
https://doraever.jp/lp_unsoul
▼Corporate site
https://driverforever.com/
Since its launch in 2015, Dora EVER Co., Ltd. has provided a variety of services specialized for transportation and logistics companies. We continue to provide services for the transportation industry, centered on the driver recruitment site “Dora EVER”, which was launched to resolve the driver shortage and restore the image of the
transportation industry.
In order to contribute to the development and prosperity of the transportation industry, we will continue to provide services that support transportation companies from various aspects. Please look forward to our future measures and new services.
About chocoZAP
〇Concept: “Easy”, “Convenient”, “Fun”
〇Number of stores: 1,383 stores *1
〇Usage fee: 3,278 yen per month (tax included)
〇Characteristics: “chocoZAP”, which started in July 2022, has developed a “5-minute training/health habit program a day” and provides various services beyond exercise, such as “beauty,” “lifestyle,” and “entertainment.” We are developing services in this field, with 1,383 stores*1 and over 1,124,000 members*2, making us the number one fitness gym member in Japan*3. With the goal of “listening to the voices of all people in Japan and providing services that allow us to remain committed to a healthy and vibrant society,” we aim to be a familiar presence to a wider range of customers, and to provide services that help people in their daily lives. We aim to become an infrastructural presence that contributes to health promotion within the world.
*1) As of the end of March 2024
*2) As of February 14, 2024
*3) Researched by RIZAP Co., Ltd. on August 15, 2023
More details about this release:
https://prtimes.jp/main/html/rd/p/000000084.000037142.html