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Home » Tasse Coffee Roastery opens in Shinjuku, Tokyo, offering a new-age coffee experience

Tasse Coffee Roastery opens in Shinjuku, Tokyo, offering a new-age coffee experience

Tasse Coffee Co., Ltd.
Tasse Coffee Roastery opens in Shinjuku, Tokyo, offering a new-age coffee experience
Tasse Coffee Roastery, born in Shinjuku, Tokyo: Opening up a new era of coffee that combines tradition and innovation
Tokyo, Japan – Located in the heart of Shinjuku Ward, Tasse Coffee Roastery, a journey of first-class coffee education that began in Hong Kong, opens new horizons, 1/F, 1-6-12 Takadanobaba, Shinjuku, Tokyo We are proud to announce our grand opening. This is more than just a coffee shop. We offer everyone who visits our store the story and passion that goes into a cup of coffee, as well as the rich flavor and aroma created by carefully selected coffee beans from all over Asia.
[Image 1:×1154.jpg] TOKYO, JAPAN – Founded in Hong Kong and quickly gaining a reputation as a leader in coffee education, Tasse Coffee Roastery is opening its doors to the public at its new location in Takadanobaba, Shinjuku Ward. Launched in 2020 as a premier coffee education center, this place is driven by the passion and vision of founder Wing Yuen to develop a new chapter in coffee culture in Tokyo.
[Image 2:×1166.jpg] Wing Yuen is a digital design expert turned coffee industry innovator. He has a master’s degree in design and, after a long career in multinational companies, sold his technology startup to a major Indian company in 2017 and then dove into the world of coffee. This bold move was born out of his belief in always learning, innovating, and connecting cultures.
[Image 3:×1986.jpg] He is a certified CQI Q grader, SCA certified trainer, and sensory judge in national and international coffee competitions, and brings his expertise and passion to Tasse Coffee Roastery. The store offers an interactive experience where customers can select their own coffee beans and roast them on the spot. Additionally, we regularly hold workshops and tasting events where you can learn about the coffee culture of various countries, allowing visitors to deepen their knowledge and understanding of coffee.
[Image 4:×1071.jpg] Tasse Coffee Roastery’s mission is not only to provide excellent coffee, but also to share Asia’s rich coffee culture from Tokyo to the world, gaining international recognition and understanding. By selling wholesale to local cafes and restaurants, we are contributing to the local economy while breathing new life into Tokyo’s coffee scene. Our store is more than just a coffee shop. It’s a place where you can feel the story and passion that a cup of coffee tells. Be sure to visit this hidden coffee shop in Shinjuku. A new world of coffee is waiting for you.
[Image 5:×1874.jpg] About Tasse Coffee Roastery: Tasse Coffee Roastery is a specialty coffee shop and roastery based in Tokyo, Japan. We aim to introduce Asia’s diverse coffee culture to the world and showcase high-quality coffee roasting techniques. For more information, please visit our shop on 1/F, 1-6-12 Takadanobaba, Shinjuku, Tokyo.
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