Banobagi Co., Ltd.
NCT Ten selected as brand ambassador for “Banobagi Cosmetic” Commemorative discount event will be held from 10am on May 4th Banobagi’s brand philosophy of correct derma matches Ten’s
professional identity.
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BANOBAGI Cosmetic, a global derma cosmetics brand representing K-beauty, has announced that it has selected TEN, a member of the popular K-pop boy group NCT (NCT) and SuperM, as its new brand model.
[Image 1: https://prtimes.jp/i/79323/60/resize/d79323-60-6dc9c041f3e19bde589f-0.jpg&s3=79323-60-2f0fd4be4fd9785bf06ce71a289483b1-1380×774.jpg] Banobagi plans to release 5 types of “DX Mask” in Japan with the selection of Ten’s model. DX Mask is a two-step product consisting of a sheet mask that uses carefully selected active ingredients to solve skin problems, and a sleeping mask that leaves your skin moist and glowing. When used at night before going to sleep, it helps the skin rest.
The D-X mask line includes “AC & AC Spot” that gently repairs skin problems, “Anti-Sebum Pore” that thoroughly cares for pores, “Caffeine & Firming” that restores elasticity, and “Hiya Aqua” that replenishes moisture to the skin before sleep. It consists of 5 types of products: “Flex” and “Bright & Young”, which restores luster to dull skin. We have completed skin irritation tests for all products in the line, and have conducted human application tests tailored to each product to ensure a gentle feel.
In addition, to commemorate Ten’s selection as a model, a special event to commemorate the selection of Ambassador NCT Ten (TEN) will be held at Banobagi’s official Rakuten brand shop from 10 a.m. on May 4th. There will be a 10% discount on all Banobagi products, and there will also be a benefit where you can earn 10x more points when purchasing products.
Banobagi CEO Bang Jae-young said, “Ten’s professional identity, which required two years of preparation before her solo debut, perfectly matched Banobagi’s corporate philosophy,” adding, “Ten speaks five languages, including Thai and Korean. We believe Ten’s image, which is multilingual and has gained recognition as a sophisticated global star, is a perfect match for Banobagi, a global K-beauty company that exports to over 20 countries.” did.
[Image 2: https://prtimes.jp/i/79323/60/resize/d79323-60-09076a3c9effdd284a01-1.jpg&s3=79323-60-9d64f3c9d2795ce82ce27e4ff5afd935-3900×3900.jpg] Banobagi has announced that it is planning various on-offline public relations activities with Ten. Through the selection of Ten’s model this time, we will expand recognition beyond Southeast Asian countries such as Thailand and Vietnam, where we have established ourselves as a national mask pack brand, to becoming a mask pack gourmet known to people all over the world, and furthermore, as a global derma cosmetics brand. The plan is to go.
Banobagi won two awards at the Watsons Awards held in Thailand in March, proving that it is a K-beauty powerhouse in the Southeast Asian market. Recently, in South Korea, we have continued to expand our offline channels by opening stores in pharmacies, and we are accelerating sales through domestic online shops such as Qoo10 and Rakuten, as well as through Loft, Ministop, and Don Quijote. Meanwhile, TEN released his first solo mini-album “TEN” this year, and achieved number one on the iTunes Top Album Chart in 28 regions, marking his debut as a solo artist. Subsequently, the group started their solo concerts in Seoul, then held successful solo concerts in Bangkok, Hong Kong, and Jakarta, and continues their activities. Sales information
May 2024 SALE products can be purchased at the official shop below. Target: [Official] banobagi Rakuten Market store:
https://www.rakuten.ne.jp/gold/banobagi/
[Main SALE information for May]
– Event period: May 4th (Sat) 10:00~May 7th (Tue) 09:59
– Event product composition:
1. NCT TEN’S PICK
10% discount on all products and 10x points + free shipping
・Alpha Radiance Serum
・Milk Thistle Repair Toner
・Jelly mask 7 types options
・Banobagi Mask Pack Set 18 pieces
・Milk Thistle Repair Serum
・Milk Thistle Repair Mask Pack (10 pieces)
・Milk Thistle Repair Cream
・Milk Thistle Repair Deer Quick Mask Plus
・Banobagi injection mask (4 types selected)
About Banobagi
Banobagi is a derma cosmetics brand developed by 30 beauty consultants from Banobagi Medical Group (Banobagi Plastic Surgery, Dermatology, Petit, Esthetics, Hair Transplant Clinic, etc.) using their years of know-how. It is also a global beauty brand that is distributed through online and offline channels in over 14 countries around the world, based on the philosophy of creating the right value, the right ingredients, and the right products. In Japan, we plan to open stores in various distribution channels, including premium cosmetics select shop Climare and Rakuten Mall, and conduct sales activities and public relations.
More details about this release:
https://prtimes.jp/main/html/rd/p/000000060.000079323.html